Chanel Schmidt Email & Phone Number

Greater Minneapolis-St. Paul Area

Build and maintain healthy business relationships with clientsEnsure operational teams provide the highest quality services for clientsPlan, develop and manage client projects to ensure business objectives are metDetermine client project goals, scope and budgetDirect team members in meeting client and company objectivesDefine marketing operating budgets, and resource, risk and scope managementAct as brand ambassador and public speaker for various PARQA events & initiatives

Oversaw and supported design, branding, writing, and marketing activities for all PARQA's clientsManaged a team of employees, contractors and vendors whose duties focus on developing brand and creating marketing materials, websites, and other content.Ensured quality and excellence across all Creative Services team deliverables, processes and outputsLead creative vision for PARQA brand identity and strategyLead rebrand projects for PARQA and numerous clientsManaged multi-faceted, cross-channel creative campaigns including web, social media, marketing automation, paid advertising, offline, sales enablement, and more.Oversaw creative production for video projects including concepting, storyboarding, shot list planning, vendor selection, and on-site/post production.Acted as brand ambassador and public speaker at various PARQA events

Greater Minneapolis-St. Paul Area

Lead strategy and execution of all social media marketing programs + functions for Parqa and VersiqueDirectly manage and oversee Parqa's social media team and all client business related to social media marketing and advertisingGrew Parqa's Social Media-related gross revenue 8x in first year in conjunction with Sales teamStrategize and oversee all paid social planning, budgeting, content planning and reportingDelivered a +400% ROAS across paid social efforts in first yearCraft and implement cross-functional content strategies across marketing with an emphasis on social + mobile-first creativeDevelop and implement first-ever Influencer Marketing service offering at Parqa Digital Marketing

Twin Cities, Mn

Lead strategy and execution of influencer marketing programs + functions with an emphasis on social media platformsDirectly managed and maintained all influencer + celebrity relationships and annual budgetCrafted and implemented cross-functional content strategies across digital marketing with an emphasis on social + mobile-first creativeIdeated, coordinated + executed influencer-led events including pop-ups, in-store events, Super Bowl and more, driving awareness, leads + salesSpearhead all influencer video production in partnership with video production teamDevelop cross-functional distribution methods to scale + merchandize content

Twin Cities, Mn

Lead all social media strategy, campaigns and activity across Axiom social media platformsMaintain + update company website contentBuild + maintain several demanding client relationships including Ecolab + TechMixCreate + implement social media content strategies, PR strategies, media relations, copywriting, proofreading, event coordination

River Falls, Wi

Lead sales and marketing launch of new cosmetic line: Klass CosmeticsBuild + maintain relationships, acquire new business, generate leadsPlan + execute eventsLead social media strategy and email communication for spa + salon