Chanelle Williams Email & Phone Number

Orlando, Fl, Us

Santa Barbara, Ca, Us

- Design strategic email and mobile app campaigns that support the goal of creating the ultimate listening experience- Build and facilitate GTM plans with the CRM development/production team to ensure flawless execution- Work cross-functionally with regional DTC leads, brand design, ecommerce, product marketing, insights and analytics, CRM production and platform teams- Scope data and technical requirements for dynamic content, segmentation, and automation - Create and share monthly channel performance reports to leadership and key stakeholders- Support partnership campaigns involving Best Buy, BBC, Amazon, HBO, Food52, IKEA, Otterbox, and other well-known brands- Generated over $5m in revenue through CRM campaigns in first year- Led a campaign that resulted in Litmus' 2022 Best B2C Email Design with an interactive shopping feature allowing users to add products to their cart directly within the email- Launched SMS as a new channel to expand and support DTC marketing campaigns- Piloted livestream events as an additional DTC revenue stream and product education tool

London, Gb

- Managed, scheduled, and confirmed email deployments and automated journeys within Salesforce Marketing Cloud- Built queries/filters from target audience data to create email lists for manual email deployments- Collaborated with key stakeholders to define email list segmentation, set up automated flows, and import/export data- Optimized for continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, etc.- Prepared reports that interpret consumer behavior, market opportunities/conditions, marketing results, and trends- Supported email related projects across different areas and division within Pearson

Chegg | Email Marketing Specialist - Mar 2021-June 2021- Managed end-to-end email campaign strategy, production, deployment, and reporting- Maintained CRM data to segment and target audiences for email deployments- Developed communication plans to reengage alumni drop-offs and to engage with recent gradsGlobal Travel International | Marketing Manager - Apr 2018-Jun 2018- Designed materials such as PowerPoint presentations, pitch decks, brochures, newsletters- Managed vendor relationships and projects with major cruise lines and tour companies- Oversaw all team projects, budgets, and scope through project management tools Standby Records | Street Team Manager - Jan 2015-Dec 2015- Oversaw 30 team members to launch grassroots marketings campaigns- Partnered with marketing department with promotional campaigns- Created awareness for Standby Records' bands via social media and street promotion

Maitland, Florida, Us

- Planned and implemented promotional campaigns using digital marketing channels- Optimized segmenting to improve communications based on data and testing - Strategized new ways to improve journeys, automated, and manually scheduled communications - Produced and analyzed reports of overall performance, based on a variety of metrics - Collaborated with internal teams and stakeholders to ensure webinar program meets and exceeds goals- Increased repeat micro-purchases by 15% by creating journey based triggers for upsell products - Increased webinar attendance by 20% using data analysis and testing to determine the best reminder send times

Maitland, Florida, Us

- Designed, optimized, coded, and deployed email campaigns using Salesforce Marketing Cloud- Transformed designs into functional landing pages using WordPress and ClickFunnels- Improved conversion percentages for sales funnels, web pages, submission forms, & more- Improved online customer experience for customers through various digital interactions- Utilized customer insight tools to suggest way to improve customer experiences- Engaged customers and potential customers through the use of Email, SMS, and push notifications

Aventura, Fl, Us

- Managed accounts for Ticketmaster, CAA, Disney, Universal, NFL, NBA, MLB, and more- Oversaw client support processes and ensure client satisfaction- Planned the day-to-day functions of the department to ensure continued growth and success- Oversaw all operations, including order processing, inventory, issue management, and staff- Evaluated overall performance by gathering and analyzing data and performance indicators

Maitland, Fl, Us

- Developed and scheduled marketing emails using HTML/CSS in programs such as Active Campaign and MyEmma- Set up automated marketing emails using segmented contact lists, automatic triggers, and user behavior data- Managed end-to-end marketing campaigns using email, social media, SMS, and paid ads- Created and scheduled all social media marketing content using programs like HootSuite and Sprout- Updated and maintained the company's WordPress website- Prepared reports by collecting, analyzing, and summarizing sales and CRM data- Optimized marketing campaigns by assembling and analyzing sales, organizing promotional presentations, and updating calendars- Maintained and segmented company contact lists of sales prospects and members to correctly market to and establish a brand voice- Managed vendor relationships and projects with major cruise lines and tour companies- Oversaw all team projects, budgets, and scope through project management tools like Trello

Bachelor'S Degree, Music Business

Advanced Regents Diploma