Senior Digital Marketing Specialist, Organic Programs
Current-Manage website projects, page creation and maintenance, site optimization, KPI tracking, and analytics-Create, manage/edit, and update websites/intranet content-Build unique digital experiences for cornerstone content-Strategize, execute, and optimize the omnichannel media mix for campaigns and digital initiatives-Provide data-driven campaign optimizations and media mix recommendations based on website/advertising analytics to guide decisions around content, features, and overall functionality-Collaborate with marketing and communications colleagues to develop, deploy and measure demand generation campaigns through organic digital channels-Deploy strategies related to search engine optimization, conversion rate optimization, search engine marketing, retargeting, and social media programs-Coordinate the organic social media strategy across the company to create and schedule posts in support the business goals-Maintain the social media calendar of activities to provide visibility of all program deployments and upcoming priorities-Monitor metrics and make data-driven recommendations for program improvements on websites and digital properties.