Changhoon Lee Email & Phone Number

South Korea

• Defined and executed growth strategies for partnership/franchise business in South Korea, aligning with company visions for flexible workspace development.• Led a sales team, established a productive sales process, and created bonus schemes to drive performance.• Developed and maintained relationships with partners and brokers, influencing partnership expansions and onboarding strategic partners.• Took a role of bridge between local partners and staffs/stakeholders in IWG• Successfully launched the HQ brand in Korea, collaborating with global teams and facilitating new center openings.• Achieved significant centre network growth by securing 14 partnership deals worth approximately U$16M investment for 2 years.

South Korea

Seoul, South Korea

Led Business for Online Education SaaS Platform, “Teachee”• Directed the build-out of the Korea team, growing to 18 staff members across various functions.• Conducted market and customer demand research, leading the new product(SaaS Online Education platform) localization and the achievement of sales/operation targets.• Implemented standard operating and sales processes, enhancing market positioning and customer engagement.• Managed sales pipelines and corporate accounts, achieving 180 paid users within 6 months post-launch.

Korea

• Kept sales growth in Korea market: 28.8% up in 2016, 51% up in 2017, 5.8% up in 2018, 5.2% up in 2019• Launched and promoted Online Virtual English Learning Program instead of offline program due to COVID-19 outbreak to keep business in force majeure situation • Took main role of merging Korea offices of two companies and expanded business to AUS/NZ with new contracts with ANZ focused agents as EC English acquired Embassy English in Dec 2018• Expanded business to Ireland with new contracts with Ireland focused agents as EC English acquired a language school in Ireland• Increased agent partnerships annually and managed 124 active agent partners• Analysed new Asian market to help open a new business• Set 5 years plan, annual plan, quarterly and monthly plan for sales/marketing and executed• Collaborated with regional managers in Asian market to make a synergy• Collected and reported information of market situation and competitors’ sales actions to board members on a monthly basis• Reported the analysis of sales results of each product to a direct manager on a weekly basis• Implemented Marketing actions(over 60 study abroad fairs, 2 seminars, agent fam tour, Webinars, weekly newsletters, product training and so on in 2019) • Managed annual budget to be more productive while executing annual sales/marketing plan • Effective team management(implemented quarterly team member performance development(assessment) meeting and let team members progress in their careers within organization) • Collaborated with all departments in HQ to achieve annual target

Korea

• Increased sales volume and margin – 51% up for volume and 49% up for margin in 2017• Managed existing agents and developed new agents – developed 12 active agents, especially 2 key partners in 2017• Collected and delivered information of market situation and competitors’ sales action – through regular reporting system• Implemented study abroad fairs, seminars, newsletters, product training and so on – 22 fairs in 2017, 3 seminars in 2017, 15 visit and training weekly in average• Management of annual budget – managed annual marketing budget and increased margin by 49% in 2017• Effective team management – made a bond with 4 team members• Collaboration with Higher Education division – Language+Pathway course, 72% up

Seocho-Gu, Seoul, Korea

• Worked as an Indirect Sales Manager (managed agent Sales and Marketing for Korea)• Increased sales volume by 16% in 2013, 214% in 2014, 23% in 2015 and 17% in 2016• Increased active agent partners from 59 to 203 including IAE Korea, Uhak.com, Jongro Uhak and EDM Uhak• Promoted EF to Universities to get a partnership and recruit students wanting to study abroad (Seminars in Hankuk University of Foreign Studies, YONSEI Univ., EWHA Womans Univ., etc.)• Planned and executed annual budget and marketing plan for agent sales • Planned and executed monthly seminar for agents and agent Fam tour (School tour, two times per year) • Participated in Agent Study abroad Fair with IAE Korea, EDM Uhak, Uhak.com, etc. and planned and invited agencies to EF/agency joint Fair • Planned and executed regular marketing tools – weekly newsletter, weekly quiz and EF monthly seminar • Increased sales volume of higher education program by 182% (UFY Foundation Program, Univ Transition Program(Pathway), Pre-Master/MBA and HULT Business School)• Planned and published a master manual for agency training• Hired and managed 5 people in a team (started with one staff at the beginning)• Participated in annual global budget meeting and kickoff meeting every year

• Worked as a General Manager leading 60 staffs(B2B Sales, Marketing and product development)• Expanded business and made new partnerships with new Customers : CJ FOODVILLE, CJ FRESHWAY, CJ O SHOPPING, AMOJE, SHINSEGAE FOOD, E·LAND PARK, Dongwon Home food, HOLLYS COFFEE, EDIYA COFFEE, CAFFE BENE, Dong Suh Foods, LOTTERIA, WALKERHILL, IMPERIAL PALACE Seoul, THE RITZ-CARLTON Seoul, Hilton, KORAIL RETAIL, etc.• Increased sales volume by 172% in 2012 (compared with sales result in 2011)• Managed given Channels and opened new channels (opened 5 new distributors)• Participated in launching of new products (burrito, sandwiches, and gelato cup) • Learned a production operation of Gelato and Bakery• Participated in new bakery plant construction – Draft of Partial Automation Facilities • Planned and executed International Food Industry Exhibition Seoul 2011, 2012 in KINTEX and Cafe Show 2011, 2012 in COEX

Korea

• Led all aspects of business operations, from sales/marketing to café operation/production, for franchise development and business growth/expansion.• Successfully opened 80 franchisee cafes in Korea and expanded into new retail channels for business growth with frozen dessert distribution.• Developed and executed promotional and marketing strategies to boost franchisee sales while managing 50 staff across functions.• Participated in launching of new cafe brand “Café Bonitte”(developed new concepts of menu and interior design)• Set up a Bakery factory and Cold storage and developed a new version of a Baking Café

Seocho-Gu, Seoul, Korea

• Started as a Sales Representative, quickly promoted to Sales Team Manager due to exceptional performance and outstanding people managing skill.• Managed a team of 10 sales representatives, achieving top sales team recognition and significant sales growth.• Collaborated with marketing teams to align product offerings with customer needs and market trends. • Took Sales Manager Training Courses in Lyreco Hong Kong and Thailand in 2005

Korea

• Managed personnel and operations as a platoon leader, personnel officer, and company commander.• Developed leadership and management skills through diverse roles and responsibilities.• Took German language Course for Intelligence Officer at Army Intelligence School

Master Of Business Administration - Mba, Business Administration And Management, General

Ma In Entrepreneurship Business Administration, Entrepreneurship Management Seminars, Business Plan, Marketing Strategy,Venture Capital Professional

Ba In German Language And Literature, German Literature History, German History And Transition, German Economic History, German Reading An

Activities and Societies: Kendo Club, Newsweek Club