Chang Yu Soh Email & Phone Number

Singapore

Shanghai, China

• Responsibilities:
• Responsible for managing key distributors and retailers across India, China, South-East Asia, Taiwan and Hong Kong.
• Ownership of Profit & Loss statement by channel and market mix, monitoring and executing various simulations on net income after COGS, sales and marketing expenses to drive total profitability to the business.
• Develop active business development plans, effective route to market strategies and pipeline and follow through to commercialization.

Singapore, Singapore

• Responsibilities:
• New vertical focus on F&B business
• End to end sales pipeline management from lead generation to conversion, ensuring high close win rate

Singapore, Singapore

• Responsibilities:
• Part of chain/key accounts team in the Modern On Trade Channel
• Management of over 60 gastrobars and restaurants
• Ensure successful execution of monthly brand campaigns to drive incremental sales

Singapore, Singapore

• Responsibilities:
• Build and execute monthly campaigns for big bet brands such as Tiger Crystal and Edelweiss
• Management of Modern On Trade trade marketing budget
• Execute brand activator role, building impactful and meaningful permanent in-store visibility for brand flagship stores
• Craft sell out plans with Channel Manager to ensure strong throughput sales to trade

Singapore

• Responsibilities:
• Custodian of Channel financial budgets and distributor management for sell in
• Management of monthly forecast of sales
• Managing of key and chain international bar accounts
• Craft sell out plans with Head of Sales to ensure strong throughput sales to trade

Singapore

• Responsibilities:
• Driving business development in export sector. Markets include Dubai, Philippines, Indonesia.
• Key account managment in modern trade accounts such as NTUC FairPrice, DFI and Sheng Siong
• Sales lead on food services channel accounts such as Marina Bay Sands and Resorts World Sentosa
• Sales lead on institutional sales channel such as SFI and SATS Catering
• Work closely with R&D to develop new products

Singapore