MPM (Making Pet Food Matters) was created in 2002 when co-founders Roger Wood, Roger Coleman and Jon Kinsey decided they didn’t want to feed their dogs meat filled with additives and fillers. They weren’t satisfied with what was available, so they decided to make it themselves.
In 2006 Applaws, a brand of high quality, 100% natural, ethically sourced premium pet food was launched in specialty retailers across in the UK. Applaws was targeted to knowledgeable cat and dog owners looking for the best products to nurture and reward their pets. Applaws also launched a world first – 80% grain free chicken dry food in 2009. Today the Applaws range has grown to nearly 200 natural recipes for cats and dogs.
In 2008, Encore Pet Food was launched. Originally for the UK grocery market, but now sold around the world to time-strapped but welfare-conscious consumers interested in feeding their cats and dogs the very best in natural nutrition.
In late 2017, MPM launched Reveal into the food, drug and mass channel in the USA, with a range of 10 cat SKU’s with limited ingredient, grain free recipes. Safeway was the first retailer to launch in over 200 stores in Northern California, with further expansion into this retail segment planned for 2018.
As consumer interest in premium pet food has grown, so has MPM. By 2013 it sold its 100 millionth unit of wet cat food worldwide. Its brands are now sold in 49 markets worldwide with offices in the UK, Australia, China and USA.
A majority stake of our business is owned by private equity companies since 2016, with the most recent acquisition being made by 3i in December 2020. The business is headquartered in Manchester, UK.
Company Details
- Employees
- 161
- Founded
- -
- Address
- Trident Business Park, Trident 3, Second Floor,styal Road,united Kingdom
- Phone
- +44 (0) 161 358 0500
- in****@****s.co.uk
- Industry
- Manufacturing
- NAICS
-
ManufacturingBeverage and Tobacco Product ManufacturingMiscellaneous ManufacturingTextile Furnishings MillsOther Textile Product MillsOther Miscellaneous ManufacturingCarpet and Rug MillsCurtain and Linen MillsTextile Bag and Canvas MillsAll Other Textile Product MillsJewelry and Silverware ManufacturingDoll, Toy, and Game ManufacturingOffice Supplies (except Paper) ManufacturingSign ManufacturingAll Other Miscellaneous ManufacturingRope, Cordage, Twine, Tire Cord, and Tire Fabric MillsAll Other Miscellaneous Textile Product MillsGasket, Packing, and Sealing Device ManufacturingMusical Instrument ManufacturingFastener, Button, Needle, and Pin ManufacturingBroom, Brush, and Mop ManufacturingBurial Casket Manufacturing
- Website
- mpmproducts.co.uk
- Keywords
- Naturally nutritious pet food, Dogs, Cats, Pet Food, FMCG, Quality, Encore, Applaws, Reveal, Nature's Calling, Making Pet Food Matters.
- HQ
- Manchester, North West
Mpm Products Ltd Questions
Mpm Products Ltd's helpline number is +44 (0) 161 358 0500
Mpm Products Ltd's website is mpmproducts.co.uk
Mpm Products Ltd's LinkedIn profile is https://uk.linkedin.com/company/mpm-products-ltd
Mpm Products Ltd has
161 employees.
View email and phone details for 161
employees at Mpm Products Ltd.
Mpm Products Ltd's industry is
Manufacturing
Mpm Products Ltd's top competitors are
Partners Group,
Open Farm Pet,
Pets Choice Ltd,
Mpm Private Limited,
Whitebridge Pet Brands,
Nulo Pet Food,
Pets At Home,
Stella & Chewy's,
3i Group Plc,
Thg.
Mpm Products Ltd's support email address is info@mpmproducts.co.uk
Mpm Products Ltd's categories are Manufacturing
Mpm Products Ltd's founding year is 2003
