Driving growth of Reveal and Applaws brands

Leading challenger brand startup in the frozen seafood category - working directly with founder and team to set brand up for long-term profitable growth including marketing, innovation, sales and other strategic initiatives.

Cadent Consulting Group is a marketing and sales management consulting firm serving the CPG and Retail industries with a broad array of information, insights, capabilities and expertise across the manufacturer, retailer and shopper spectrums.

Responsible for driving growth through the development and execution of strategic initiatives that deliver a strong return on marketing objectives.

Brand Leadership Development ProgramJuly '11 - July '12: Shopper Marketing - Target Account- Worked with sales, buyers, agency, and other cross-functional team members to develop and implement strategic shopper marketing programs aimed at attracting the Target Guest to our brands.July '12 - July '13: Customer Planning and Commercialization - Refrigerated Portfolio- Working cross-functionally to develop and implement brand strategies across key accounts for our refrigerated portfolio of brands (including: Reddi-wip, Hebrew National, Egg Beaters).

As a member of the admissions council, I actively participated in recruiting, reviewing, and admitting the next class to enter the Kelley School of Business. This included, participating in recruiting events, outreach, candidate interviews, application reviews and more; all as part of a graduate assistant program in the MBA office.

Led cross functional development of innovation pipeline for a key growth customer, including more than 30 new promotions, currently under buyer review for inclusion in F11 and F12 plan.Conducted switcher analysis as part of a retail-brand defense initiative; recommendation accepted by brand team.Led Agency in the development and Launch of an eNewsletter loyalty program activating against brand news and in-house cause-marketing programs with a coupon forecast at 15-20% redemption.Analyzed performance of new products in the Drug and Dollar channels, resulting in a new merchandising strategy now being reviewed with these key retail partners.

Charged with managing all aspects of our marketing research and insights efforts. These included online, in-market, and mall-intercept based new product testing; secondary research on market trends; concept screening; merchandising effectiveness one-on-ones; and more. Led projects from start to finish including final analyses and presentation of findings to management and other stake holders. Led other self-started marketing initiatives such as restructuring our analytical measurements used to gauge success in-market and differentiate between card types among our humor product lines. Led five-person team in the successful retail test of a new product concept that led to the national roll-out of the product line in January, 2009.

Conducted both quantitative and qualitative projects including product clinics, ad hoc and tracking studies, focus groups, and interviews completing projects efficiently and under budget.