Desiree Chan Email & Phone Number

Singapore

Singapore

As an champion of business transformation in this digital age, I engage with senior level executives across APAC and provide strategic digital solution mapping, to drive brand penetration and achieve business objectives.

Singapore

• Provided end-to-end consultation from consumer market analysis, planning, implementation, optimization to strategic campaign analysis across all platforms
• Developed an optimal mix of marketing strategy to incubate clients’ brands across markets with cost-efficiency
• Experienced in ATL activities across both traditional and digital channels (display, mobile, social and search (SEO/SEM), KOL), specialized in brand awareness and leads/sales generation
• Evaluated across multiple digital partners to identify the most effective mix and optimize to achieve client’s business goals
• Effectively worked with 3rd party vendor (Facebook, Google Analytics, Dataroma etc) to ensure proper tracking and data attribution of all paid media efforts, to accurately measure effectiveness of respective channels.
• Identified new digital media trends/opportunities and piloted them as test-and-learn for clients

Singapore

• Executed both traditional (OOH, in-store banners, newspapers, magazines, radio) and digital (SEM, email, social, display, video) marketing campaigns
• Conducted regular analysis of campaign performance and data, further optimizing future campaigns to hit clients’ objectives
• Executed good time-management and prioritization of multiple clients
• Collaborated with digital partners, ensuring effective campaign optimizations for clients to meet campaign KPI
• Participated actively in multiple pitches and won new businesses for agency
• Managed and groomed juniors on media buying and implementationSkills: Google Analytics & Adwords, Facebook Business Manager, Nielsen Tools, Nielsen Digital Ad Rating (DAR) Reporting, GfK Evogenius Advertising &.

Singapore

• Developed integrated campaign media strategy and channel mix to optimize media budgets,creative execution and campaign objectives for clients
• Reviewed competitors and industry landscape, to provide deep-dive analysis for clients' decision-making
• Supported clients with daily operations and campaign execution
• Reviewed and optimized digital campaigns to improve various campaign objectivesClients: Johnson & Johnson, Mapletree (Retail & Business), Amazon, Columbia Threadneedle Investment, Storck