Desiree Chan Email & Phone Number

Singapore

• Serving as the liaison between STB and our global creative/media/digital/PR agencies, ensuring efficient and well-governed execution of marketing campaigns across HQ and 19 Regional Offices.
• Conducted data analysis and research on consumer trends to inform resource planning and future-proof the Board's marketing strategy.
• Managed marketing budgets and agency fees through forecasting exercises, utilisation tracking, reconciliations, and provided reports to senior management.
• Led regular performance reviews of our agency partners, including recommending actions to drive optimisation across HQ and 19 Regional Offices.
• Managed the Board’s industry relations with organisations such as the World Federation of Advertisers.

Singapore

• Led the 9-month long project, Formula 1 Singapore Grand Prix 2022, Singapore Suite, by planning and executing an exclusive hospitality guest experience for 900 stakeholders across 3 days.
• Led the project management of the suite’s design and fit-out over 5 months, which involved conceptualisation, procurement, budget and timeline management, and working with appointed contractors.
• Pitched to featured partners in the suite (e.g. SOTA Visual Arts and Temasek Polytechnic), leading regular meetings to facilitate collaborations and ensure timely achievement of progress milestones.
• Developed a systematic process for ticket allocation and distribution, issuing 5,000 tickets to the Board’s stakeholders, internal staff, MTI and other agencies.

Singapore

• Managed accounts for Marina Bay Cruise Centre Singapore and Singapore Expo, and their respective venue operators: SATS-Creuers Cruise Services (Cruise) and Constellar (MICE).
• Administered grants to support Cruise and MICE operators through COVID-19 challenges, and industry growth through the upskilling of workers.
• Prepared quarterly reports for upper management on key accounts’ business/service performance.
• Facilitated ad-hoc requests from venue operators, such as reviews of performance targets and rental waivers due to COVID-19.Supported 1-to-1 engagements with MICE developers and industry players to gather useful.
• Researched on competitor landscape, trends and outlook for the MICE industry.
• Formulated ideas for IP partnerships for Singapore’s cruise terminals and MICE venues.

Singapore

• Created, managed and scheduled fitness-related digital content across social media platforms and the company’s website to generate new customer sign-ups.
• Tracked and analysed audience engagement and interests using Google Analytics for optimised marketing.

Singapore

• Spearheaded production of corporate giveaways worth $30,000 within 3 months for global market distribution, spurring a surge in demand from sales offices network wide.
• Managed large volume of merchandise orders from SIA’s global offices in an organized and efficient manner.
• Supported marketing reports leading to partnership renewal with tourism boards.
• Assisted with brand projects and productions (e.g. KrisShop product launches, SIA's major rebrand, flight promotions) through content creation.

Singapore

• Created branding videos for clients such as HYSSES, Huiji and Young NTUC to drive leads and revenue growth.
• Managed social media platforms (Facebook, Instagram) to promote brands' online presence.

Singapore

• Planned and executed internal and external events: - #InstaWalk: monthly photography walks in collaboration with the Ministry of National Development to promote living spaces in Singapore. - Career fairs at NTU and NUS.
• Developed branded and organic content ideas for TSL's YouTube channel.
• Produced videos for TSL's YouTube channel ("Word On The Street", "Singaporeans Try", "TSL Talent Search 2017") that achieved consistent views of over 100,000.

Bachelor'S Degree, Communication Studies

- Captain of Hall 12 Douzers (Cheerleading Team) 2018/19 - Hall 12 Publications Sub-Committee 2018/19 - Group Leader for Hall 12 Freshmen.

Bachelor Of Arts (Ba) In Communication

NTU's GEM Explorer Programme (Semester Exchange) in Philadelphia Relevant Coursework: Intercultural Communications, PR Campaign Planning.

Gce 'A' Level

Activities and Societies: VJ Dance Club

Gce 'O' Levels

Activities and Societies: Modern Dance Club, Outdoor Adventure Leadership Board