Led marketing strategy, operations, and execution for a venture-backed mental health app that’s helping people build more meaningful relationships through social practice: getscenario.ai• Took the company from 0 to 1 – set brand and product positioning (including website design, pitch/sales decks), go-to-market strategy (B2C and B2B), and ran marketing experiments to validate product-market fit• Implemented a customer-engagement platform (Braze) that expanded multi-channel messaging capabilities with immediate results – Welcome Email open rates up by 30% and saw a 90% conversion rate for high-value actions, including App Sessions and Start Trial• Increased download conversion rates from 18% to 50% within one month of testing variations of social ads, call-to-actions, and website and App Store landing page content• Supported design and product with Content Design and user research, including UX/UI copy, app education collateral, and push notifications• As part of the leadership team, actively worked to align product, design, engineering and mental health teams on strategic brand and product direction

Advised on brand and growth marketing (content, paid social, PR) for consumer startups innovating in sustainable energy, health/fitness, and fashion.• Mona Lee Solar: AI-powered residential solar installation for a fraction of the price• Moodring™: The smarter, more luxurious way to track your mood• Outro Health: The safe, evidence-based way to stop your antidepressants• Redvanly: Premium fabrics for the everyday athlete• Rapsodo: The most powerful analytics platform for athletes and coaches

Led marketing and content strategy for the #1 rated golf app helping 2 million+ golfers improve their game through the power of community and AI.• Executed the acquisition strategy (paid search, social ads, partner marketing) that led to 750K new users• Doubled Instagram followers in one year working with top sports influencers and creators to create/distribute content and host in-app and onsite activations, e.g. livestreams, tournaments, giveaways• Led the creative and content direction for a website redesign and hundreds of pieces of content produced for a variety of use cases, including social, email, how-tos, and a first-of-its kind AI coaching product• Served as an advisor to the CEO and founder during a transitional phase for the company, including identifying gaps and recruiting a key product hire who has transformed the company’s product output

Built and executed multi-platform video and social strategies for publishing, entertainment and emerging media brands, including MGM Studios, STX Entertainment, Revolver Magazine, and Beautycon.• Launched a new mom community (@thatbadmomlife) on Facebook and Instagram that grew to 1 million followers and generated 4 million video views within 6 months• Led a client's online video platform evaluation – a major technology decision that impacts short and long-term financial goals and operations for any video ads-based business• Created a series of best practices documents and templates for client use, including YouTube 101 optimizations for growth, social media calendars, and one-sheets for influencer activations

Founding team member brought on to help build a new influencer-powered mobile video shopping platform.• Developed and tested more than 100 shoppable videos over 6 months – making changes to talent, format and scripts based on sales conversion data• Maximized limited budget with a lightweight production workflow and recruiting exceptional video interns

Led the pivot to digital video for one of the most iconic lifestyle brands in America.• Executed a hyper growth strategy for the company’s two YouTube channels, which included the launch of 8 new talent-led video series – one of which went on to win a James Beard Award• Tripled the company’s video footprint in less than one year – produced and distributed more than 100 videos per month and generated over 15 million monthly video views• Signed a distribution deal with AOL that led to the development of the company’s first-ever reality show• Worked side-by-side with editorial and in-house video production teams to develop and streamline new workflows specifically for digital video• Grew from a one-person operation to a 5-member team within two years

Led a team of content strategists building new digital experiences for the world’s most influential media brands.• Informed content and audience development strategies by syndicating content to major content portals and analyzing clickthrough data for thumbnails and headline copy• Launched the Tumblr accounts for Bon Appétit, Details and Brides

The first social media hire responsible for cultivating a new brand voice for a multi-billion dollar company.• Grew Facebook and Twitter followers by 600% in 6 months – the result of constantly testing ideas to increase engagement, including celebrity live chats and real-time giveaways during on-air broadcasts • Launched the company’s Instagram and uploaded the first-ever post