Chani Farhaven Email & Phone Number

Seattle, WA, US

• Manages creation and launch of multiple 1Fluke newsletters in Eloqua to 100k+ contacts monthly using a newly created 2024 template designed to increase open rate and click throughs to website. KPI newsletter open rate.
• Manages and reports on other Eloqua campaigns to support Commercial Marketing team.
• Helps manage and report monthly digital marketing budget monthly to accounting, includes PO creation and invoice payments.
• Manages homepage content of Fluke.com including WebOps requests, Creative Services requests, requiring cross departmental communication and coordination.
• Manages monthly Product Registration sweepstakes to capture more customer information. KPI of sign-ups 112% to plan through end of July.
• Support planning of tradeshows and events like Commercial America Sales Meetings. Has gone to GEMBA to get VOC directly from customers at events to know the customer.

• Consulted on marketing best practices for multiple clients.
• Managed newsletter building, marketing vendor management, and website updates.

• Developed and implemented a cross-functional marketing strategy based on analyzed metrics.
• Managed relationships and budgets for 20+ external vendors and contractors.
• Cultivated followers and posted organic content and paid ads on Facebook, Instagram, and LinkedIn.
• Managed marketing coordinator, who was focused on content creation using Canva.
• Managed $2M+ annual marketing budget and tracked ROI on all spend.
• Planned and managed events, including overseeing development of branded posters, materials, and swag.

Seattle, Washington, United States

• Managed large sales performance incentive promotion, reaching 5.8M in direct revenue, 165% of goal. Includes project planning, execution, customer service, and vendor management.
• Segmented and deployed email communications and newsletter deployments for multiple internal and customer-facing accounts to 25k+ customer and partner contacts, critical for internal and external communication using.
• Adapted global marketing campaigns for use within the US channel market.
• Led the cross-functional Promotion Committee, tracking KPIs for the team.

Bellevue, WA

• Spearheaded the company’s switch to automated email marketing campaigns through MailChimp, pulling from CRM Highrise.
• Managed multiple contractors; oversaw telemarketing, publishing marketing materials, web updates, transcribing client transcripts, and online advertising using Google Ads and Analytics.
• Analyzed statistical data from marketing leads, including LinkedIn, using trends to shape future marketing strategies.
• Researched and synthesized industry research data into reports.
• Edited and compiled confidential business reviews: 40+ page reports for each client, including data presentation and visualization.
• Coordinated production of all marketing materials; editing and proofing documents.

• Developed Facebook and Twitter posts for hundreds of small business, contract clients.
• Created content for dynamic, engaging, and business appropriate posts, including customizing CTAs, news, historical info, FAQs, quotes, and infographics.

• Promoted to Administrative Assistant from Support Specialist
• Increased scholarship applicants by 300% through marketing
• Manage promotional ad designs, event planning, event coordination, and event execution
• Coordinate between departments, faculty, administration, and staff
• Create online surveys in SurveyMonkey for efficacy tracking, planning, and feedback

Bachelor Of Science, Advertising

Activities and Societies: Texas Advertising Group, Women in Communications

Master Of Arts (M.A.), Communication And Media Studies, 4.0 Gpa

Sole author of thesis entitled "Reactions of the Transgender Community Regarding Media Representation"​. Recruited diverse participants.