Chani Farhaven Email & Phone Number

Seattle, Wa, Us

• Manages creation and launch of multiple 1Fluke newsletters in Eloqua to 100k+ contacts monthly using a newly created 2024 template designed to increase open rate and click throughs to website. KPI newsletter open rate average 140% to plan through end of July. • Manages and reports on other Eloqua campaigns to support Commercial Marketing team.• Helps manage and report monthly digital marketing budget monthly to accounting, includes PO creation and invoice payments.• Manages homepage content of Fluke.com including WebOps requests, Creative Services requests, requiring cross departmental communication and coordination.• Manages monthly Product Registration sweepstakes to capture more customer information. KPI of sign-ups 112% to plan through end of July.• Support planning of tradeshows and events like Commercial America Sales Meetings. Has gone to GEMBA to get VOC directly from customers at events to know the customer.• Works on launch of large end user promotions including cross departmental work with Creative Services and WebOps requests, social media posts, and Eloqua email campaigns. Do More Promotion finished at 134% to plan.• Other tasks including assisting on launches of NPIs and Education partnership programs.

• Consulted on marketing best practices for multiple clients. • Managed newsletter building, marketing vendor management, and website updates.

• Developed and implemented a cross-functional marketing strategy based on analyzed metrics.• Managed relationships and budgets for 20+ external vendors and contractors.• Cultivated followers and posted organic content and paid ads on Facebook, Instagram, and LinkedIn.• Managed marketing coordinator, who was focused on content creation using Canva. • Managed $2M+ annual marketing budget and tracked ROI on all spend.• Planned and managed events, including overseeing development of branded posters, materials, and swag.• Content development, segmented audiences, planned and deployed customer email marketing • Coordinated multi-day video shoots. Footage was used for television commercials and YouTube.• Coordinated vehicle wraps, vinyl wall branding, and professional headshot photography for all 150 employees.

Seattle, Washington, United States

• Managed large sales performance incentive promotion, reaching 5.8M in direct revenue, 165% of goal. Includes project planning, execution, customer service, and vendor management.• Segmented and deployed email communications and newsletter deployments for multiple internal and customer-facing accounts to 25k+ customer and partner contacts, critical for internal and external communication using Constant Contact.• Adapted global marketing campaigns for use within the US channel market.• Led the cross-functional Promotion Committee, tracking KPIs for the team.

Bellevue, Wa

•Spearheaded the company’s switch to automated email marketing campaigns through MailChimp, pulling from CRM Highrise.• Managed multiple contractors; oversaw telemarketing, publishing marketing materials, web updates, transcribing client transcripts, and online advertising using Google Ads and Analytics.• Analyzed statistical data from marketing leads, including LinkedIn, using trends to shape future marketing strategies.• Researched and synthesized industry research data into reports.• Edited and compiled confidential business reviews: 40+ page reports for each client, including data presentation and visualization. • Coordinated production of all marketing materials; editing and proofing documents.

• Developed Facebook and Twitter posts for hundreds of small business, contract clients. • Created content for dynamic, engaging, and business appropriate posts, including customizing CTAs, news, historical info, FAQs, quotes, and infographics.

• Promoted to Administrative Assistant from Support Specialist • Increased scholarship applicants by 300% through marketing• Manage promotional ad designs, event planning, event coordination, and event execution • Coordinate between departments, faculty, administration, and staff • Create online surveys in SurveyMonkey for efficacy tracking, planning, and feedback

Bachelor Of Science, Advertising

Activities and Societies: Texas Advertising Group, Women in Communications

Master Of Arts (M.A.), Communication And Media Studies, 4.0 Gpa

Sole author of thesis entitled "Reactions of the Transgender Community Regarding Media Representation"​. Recruited diverse participants.