Chanon Cook Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, New York, United States

Head of custom and syndicated research teams, overseeing all phases of research and strategy for dozens of studies, reports and thought leadership articles for the Cassandra Daily newsletter at a time. Trusted advisor helping global brands align on strategy and build greater relevance through actionable generational insights, emerging cultural trends, and youth-driven market shifts.Responsibilities:- Hands-on management of projects from small-scale qualitative and quantitative studies to global multidisciplinary studies, infusing each project with creativity, clarity, and research rigor. - Lead moderator in charge of shaping qualitative excellence, mentoring a high-performing team, providing guidance on advanced moderation techniques, effective questioning, and deep listening skills. - Building out user research team, integrating qualitative and quantitative methods to inform strategy, product development, and design decisions for clients such as Google, Apple, Visa, and Epic Games.- Leading the strategic development of the research, editorial, and design teams, fostering a strengths-based culture in which team members feel valued for their contributions while emphasizing the importance of continuous learning and professional development.- Architect of annual Cassandra Sessions - in charge of setting content agenda, refining presentations, identifying speakers, and innovating on ways to improve the overall attendee experience.

New York, Ny

Lead researcher responsible for providing expert direction to advance brand and content development for Universal Kids. - Served on leadership team tasked with rebranding Universal Kids from Sprout- Conducted extensive research to ensure network was aligned with the new audience; - Worked extensively with brand, consumer, and creative marketing to develop, test, and refine audience personas, brand positioning, logo, content filters, brand voice, and messaging to build awareness and optimize campaigns. - Guided cross-functional teams working to create, acquire and market a full slate of new content to maximize audiences across platforms, including American Ninja Warrior Jr., Top Chef Jr., and Cocomelon. - Developed consumer insights team, providing coaching to generate deeper insights from quant/qual studies and cultural analyses. Established brand and content testing frameworks resulting in improved strategic and actionable analysis. - Strengthened the insights coming from the analytics to derive richer demographic profiles, uncover viewing trends, and synthesize data into recommendations to drive viewership and fandom.

New York, Ny

Served as audience expert on the leadership team, pushing iconic brand to never rest on its laurels by conducting transformational research studies to ensure brand relevance, culturally significant content, and messaging that aligned with current and potential audiences. - Executed research to develop and refine series such as The Daily Show with Jon Stewart and Trevor Noah, South Park, Key & Peele, Tosh.0, and Broad City.- Authored award winning consumer studies that deepened Comedy Central’s connection to its audience and elevated the brand’s profile by sharing expertise with clients and at industry events. - Directed large scale multifaceted research studies to evolve the brand leading to new content strategy, brand positioning, logo, and look. - Led consumer insights team in developing innovative cultural and audience studies, including semiotic analysis and audience immersions. Elevated concept and content testing processes for pilots, series, and brand messaging.- Partnered with marketing to plan strategies, create and evaluate media plans, bringing audience expertise to bear on targeting.

Executive Certificate, Marketing Strategy And Data Analytics

Master'S Degree, Media Studies

Bachelor'S Degree, Economics