• Leadership across community development services and organisational projects, building the team across events, arts, culture, customer services, digital, business improvement, corporate affairs & marketing teams. • Community Development - Identify opportunities to deliver improved services that build and recognise the strengths of the diverse communities of Stirling and consider human centred design and UX.• Develop strategies for best practice stakeholder engagement and customer service standards.• Marketing & corporate communication management - external affairs and brand management.• PR, Corporate Communications, Crisis Communications• Develop communication responses to State and Commonwealth policy initiatives, deliver corporate communications, and build relationships with political stakeholders, advisers, and departments.• Develop place management, stakeholder engagement, and government advocacy programs• Improved frontline services, real time access building a hybrid location contact centre environment.• Change Leadership and agile project management - sponsor of projects improving UX including commissioning new websites, CRMS, ERP and applications, customer portals, connection of systems.• Prepare reports to Council and Executive Management. • Awards - UDIA, PIA, Australian Local Government Association, Australasian Financial Reporting

Reporting to the CEO as part of the Executive Management team - responsible for leading the commercial, marketing and membership teams at Perth Racing - Ascot Racecourse and Belmont Park. Driving positive customer experiences on course, strategic communication and the development of innovative products, digital transformation, business planning driven by ESG values and revenue diversification opportunities. Developing compelling propositions for Perth event-goers, members, affiliates, interstate and international tourists seeking a great day out at Perth's premier metropolitan race tracks, executing:• Management of commercial operations across racing, marketing, PR, partnerships, sales, business development, membership, and content production.• Strategic planning and development of business strategies.• Driving with the executive annual circa $80M operating revenue streams.• Work closely with executives to drive profit and asset improvements.• Work closely with Executives to develop ESG and profits for sustainable operations and growth.• Provide policy and planning recommendations.• Implement market research and perception audits.• Develop policy and business planning.• Develop marketing strategies to capture market opportunities. • Brand management - marketing, public relations, digital marketing, social media, content strategy, content marketing, search engine marketing & optimisation, partnerships, and awards.• Strategic communication, media management and manage community engagement programs.

• Advisory to BGC Contracting, BGC Group and PPR in communication for restructures, M&A / sale.• Corporate affairs strategy across commercial business functions / profiling BGC Contracting services and provision of advisory services for ESG development opportunities with partners.• Strategic communication and media management. • Manage communications with stakeholders – including PR and media, events, internal communication, culture programs, employee recognition, digital and social media content production. • Brand Management - develop innovative corporate and marketing campaigns - strategically promoting company brand through events, press, conferences, exhibitions and BD, website development. • Corporate communications advice and media training and profile development for Executives.• Annual / half year reporting, press releases, recruitment and retention campaigns, corporate campaign material, Roadshows and event presentations, speeches and market announcements.

• Advisory services across Corporate Reputation, Investor Relations, Transaction Communication and Special events such as crisis communications, change management, restructures, litigation, regulatory and technology projects.• Develop effective corporate affairs strategy for national and ASX listed companies.• Manage end-to-end media, profiles for clients, issues management, and crisis communication.• Develop innovative corporate and investor relations campaigns.• Develop ESG (Environmental, Social, Governance) strategies and recommendations for clients.• Develop brand opportunities, marketing campaigns and communication content.• Develop and manage community and stakeholder engagement programs for projects.• Interpret legislation, identify issues, and develop strategies and responses to policy / legislation.

• Brand Strategy and Marketing Campaign development.• Strategic communication, media and social media management.• Customer Acquisition and Retention Planning.• Digital strategy and campaigns, website content design and content management.• Corporate communication management, media training and profile development for Executives.• Annual reporting, press releases, recruitment campaigns, corporate campaign material, marketing and event presentations, speeches and announcements.

• Manage and develop marketing strategy - advertising, public relations, digital, events, collateral, signage, media buying, presentations and speech writing.• Develop and manage community and stakeholder engagement programs for complex projects.• Develop placemaking strategy and support activity planning.• Develop placemaking strategy and support activity planning.• Coordinates media and ministerial media activities relevant to redevelopment projects. • Manage internal and external communications.• Manage successful media relationships with media, reporters, and editors.• Undertake research; provide recommendations, policy, and planning for project community needs.

On 1 April 2011, Bauxite Resources and Yankuang Resources formed a Joint Venture company – Bauxite Alumina Joint Ventures (BAJV). I worked from the initial start up and was involved in the partnership development to form BAJV. BAJV had two project goals: to establish a commercially viable bauxite resource for export and options for alumina refining here in WA. BAJV ceased operations with a new entity created in 2016 - named Yankuang Bauxite Resources, where all staff ceased operations.• Lead engagement strategy for Bauxite Alumina Joint Ventures and its projects and partnerships.• Develop marketing and corporate communication for external and internal audiences Including proactive and reactive media engagement strategies and tools related to projects.• Develop communication responses to State and Commonwealth policy initiatives, deliver corporate communications, and build relationships with political stakeholders, advisers, and department officials.• Drive the development and delivery of the corporate affairs and stakeholder relations strategy, as well as developing and overseeing the crisis communications management.• Work with colleagues and environment team on the preparation of responses to submissions related to the public comment periods for environmental approvals processes.• Manage brand reputation and social performance, prepare investor, and educational presentations to raise awareness; and to seek support for studies and projects.• Identify risks and opportunities to influence outcomes in project planning and risk management.• Coordinate community investment program and its implementation. Work with representatives and elders on Aboriginal outcomes across culture, procurement, education, and employment initiatives and ensuring indigenous people are considered in all phases.• Conduct market research and decision-making tools for analysis and business planning.

• Manage community services - events, arts, culture/heritage, customer services & marketing teams.• Marketing the City and managing its corporate communications.• Develop strategies for best practice stakeholder engagement and customer service standards.• Marketing & corporate communication management - external affairs and brand management.• Commissioning new website, intranet, corporate signage and new branding roll out. • PR and crisis management- e.g. Department of Local Government / CCC investigation of Mayor.• Prepare reports to Council and Executive Management. Attend Council meetings and provide advice.• Undertake research studies and recommendations on meeting community’s expectations and needs.Achievements:• Development program for commissioning bid of City’s $100 million dual sport and recreation facility with Fremantle Dockers Partnership – Cockburn ARC.• Developed Stakeholder Engagement Strategies & Development of Government Relations Program.• Improved frontline services, real time access building a hybrid location contact centre.• Commissioning new website, intranet, corporate and signage style guides and new branding.• PR and crisis management- CCC investigation of Mayor and Administration for Elected Members.• Awards - Australian Local Government Association & UDIA for branding & education – Sustainability Awards, Planning Developments - South Beach, Port Coogee, Community Facilities – Cockburn ARC.

• Development of corporate marketing program, evaluation and research.• Brand Strategy and Marketing Campaign development - management of big advertising budget.• PR campaign development for student retention, exchange programs, recruitment and events.• Developing Community Partnership Program, sourcing partnerships & event sponsors.• Campaign management - development of communication plans, digital promotions, design and writing content for publications - for Faculty Schools, courses and graduate programs.