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I'm a senior communications and marketing consultant who works with startups to help them launch and build brand awareness. My clients are as diverse as consumer mobile apps like parking valet service Luxe and on-demand healthy meal service Sprig to enterprise companies including Rhumbix, a mobile platform for construction workers and health insurance software and services startup, Collective Health. I've also worked with established brands like venture capital firm, Greylock Partners and helped to launch Sheryl Sandberg's game-changing book, "Lean In: Women, Work and the Will to Lead".In addition to highlighted projects, clients have included: Beepi, BloomThat, Camio (formerly CamioCam), Collective Health, Color Genomics, Disqus, Flywheel (formerly Cabulous), Greylock Partners, Jott, “Lean In: Women, Work and the Will to Lead”, Luxe Valet, Osito (formerly Sherpa), Rhumbix, Sol Republic, Solv Health, Sosh (acquired by Postmates) and Sprig.

I was engaged by Solv to support its Series A funding announcement led by Benchmark Capital and the formal launch of its product, in addition to growing its presence in Dallas Fort Worth via targeted local press opportunities.

I was initially engaged by the Head of Marketing to support Collective Health's Series C funding announcement and absorb and drive the company's overall media relations efforts through 2015 and into early 2016.In lieu of immediate news, I conceived and spearheaded a media dinner that focused on the "Future of Healthcare" to give business and tech reporters the opportunity to ask questions and learn more about this quickly growing space. In addition to Collective Health CEO, Ali Diab, the dinner included other key founders and CEOs in the healthcare space and I secured 10 media attendees from outlets including BloombergBusinessweek, Buzzfeed, Fast Company, Fortune, New York Times, SF Chronicle and Wall Street Journal. Additionally, I managed a Harris Poll survey that looked at how Americans in the workplace value and understand their healthcare benefits and worked with the team on to create a visual infographic to capture the results, as well as pitched it to relevant press. Prior to entering 2016, I also created an end of year Infographic for 2015 capturing the company's many highlights over the past year.

I was introduced to Rhumbix by its investor, Greylock Partners, and engaged to develop and drive a communications strategy for the company's beta launch and Series A funding announcement. In addition to drafting a thoughtful launch strategy, developing internal and external messaging and conducting extensive media training, I secured and briefed a mix of tech, business and local publications for its announcement including: Recode, San Francisco Chronicle, TechCrunch and Wired, as well as verticals important to the construction industry such as Construction Dive. I also drove post launch coverage with publications including Buzzfeed.

I was introduced to Sprig via its Series A investor, Greylock Partners. As a consultant, I served as Sprig’s interim Head of Communications handling all aspects of public relations, crisis communications, brand positioning including developing Sprig’s internal and external messaging, executive platforms and extensive media training, as well as marketing and content development including creation of the Sprig Blog and Press Kit. Reported to and provided strategic counsel to the CEO. I was initially tasked with growing Sprig's presence in San Francisco. In lieu of hard or upcoming news, I worked hand in hand with Sprig’s culinary team to devise “Sprig’s Guest Chef Night.” I secured briefings and coverage with every major local media outlet including a few national publications and as a result, Sprig received over 5,000 requests in the first 90 seconds of service and a total of 10,000 requests for the entire night of service. That day-of success also translated into long-term results: Sprig's Guest Chef Night is now a regular and anticipated part of its service and many of the media I introduced them to have resulted in long term relationships for the company.Additionally, I worked to create a compelling story narrative and tagline that conveyed Sprig’s emphasis on local farmers and ingredients to help it stand out in an increasingly crowded market, in addition to capturing the interest of national press, including: multiple stories in Business Insider, Forbes, Fox Business, NPR Marketplace, San Francisco Chronicle and Vogue.

I was engaged with developing and driving a communications strategy for Luxe Valet’s company launch and funding announcement. In addition to developing the launch strategy & undertaking execution, I also supported influencer marketing, content development, strategic partnerships and crisis communications.In addition to drafting internal and external messaging including extensive media training, I secured and briefed nearly every major local and national media outlet including Forbes, NPR Marketplace, A1 in The San Francisco Chronicle, TechCrunch, Wall Street Journal and Wired, as well as day-of appearances on Bloomberg News – driving thousands of sign ups on launch day.I also kept strong momentum post launch pursuing and securing coverage with CNBC, Fox Business, KRON4, The New York Times and many others.

I was introduced to Camio via two of its seed investors: Greylock Partners and Freestyle Capital. I was engaged by the CEO to help create company positioning and drive awareness for Camio, an early stage video monitoring platform developed by former Google product and engineering leads. In less than 3 months, I reworked site content, supported company branding and positioning as well as secured proactive coverage with local and national media including KRON4, WIRED and Recode in lieu of any hard news.

I was referred to the BloomThat founders via a former client. Our work together was focused on launching BloomThat in its second city: Los Angeles, in addition to driving local and consumer cycles leading up to and during Valentine's Day -- the biggest sales day of the year for the company.Given we were working against an incredibly short runway leading up to launch, I leveraged and managed local partners within my network who have exceptional local and consumer media relationships to augment my own efforts. Together, we secured substantial consumer, local and influencer coverage across a broad range of platforms including traditional media like the San Francisco Chronicle and 7x7 to multiple broadcast segments across the Bay Area and LA markets including KRON4, KPIX5, KABC LA and KCBS LA, as well as online in publications like Refinery27, UrbanDaddy, Racked, Savvy and with influencers on social platforms like Twitter, Instagram and Facebook.

As a consultant, I oversaw communications for Greylock, a leading VC firm investing in technology startups. In my time at Greylock, I worked to re-design and re-launch their blog, drive consistent content efforts including content creation via bylines, video and blog posts, drove PR for both its portfolio companies and the firm (including the June 2014 Newsweek cover story on the company: Finding the Next Facebook) and supported events for partners as needed.

I was introduced to Beepi by its investor, Redpoint Ventures and tasked with developing and driving a communications strategy for the company's launch and funding announcement. In addition to developing and executing a launch strategy, I also drove crisis communications, supported influencer and content marketing and oversaw video content creation, as well as drafted all internal and external messaging including extensive media training. As a result, I secured extensive tech and business coverage, including the B1 cover in The San Francisco Chronicle that was directly linked to Beepi’s first ½ dozen sales and glowing reviews in ReCode and TechCrunch.

I was connected with Osito (formerly Sherpa) CEO and founder through its seed investor, a16z. I was brought on board to announce its funding and launch the then named Sherpa: a predictive intelligence app founded by former Google, MIT and Nokia engineers, that relied on location technology to provide personalized alerts for users.I handled all aspects of launch from strategy development, messaging and collateral creation, media outreach and briefings to extensive media training to adequately prepare a first time founder for press. We briefed nearly a dozen reporters resulting in significant day-of coverage across a broad spectrum of business and tech press including TechCrunch, MIT Tech Review, Fast Company, VentureBeat, AllThingsD and others which then drove post launch press in major consumer outlets like Good Morning America.Following the initial launch, I continued to work with the team to announce its rebrand from Sherpa to Osito, in addition to the general availability of the iOS app and its Android release. The result was another significant round of business and tech press, with follow-on consumer coverage. Through our work together, CEO and founder, Bill Ferrell, was also positioned as a thought leader and innovator in the space which led to long-lead media opportunities in publications like The Economist and Harvard Business Review.

Given my strong international experience, I was engaged to create and execute the international launch strategy for Facebook’s COO, Sheryl Sandberg’s, launch of the iconic book: “Lean In: Women, Work & the Will to Lead”. I worked lockstep with the domestic Lean In PR team in addition to Facebook’s internal communications team and the publisher’s publicity team to ensure consistent strategy and execution. I managed and executed an international press junket in less than 3 weeks featuring Tier 1 reporters from over a dozen countries and secured and managed exclusive cover stories, interviews and extracts with top tier publications whilst managing multiple time zones.

I joined Yelp shortly after its Series C funding as its second PR person based in New York. I was originally tasked with growing Yelp's presence in NYC, and after securing a variety of hyper local coverage from a weekly Yelp feature in The Metro, a daily paper that's passed out to millions of New Yorkers on the subway to securing a C1 Yelp cover story in New York Times Dining In/Dining Out Section: “Eat and Tell” that ran in the historic November 5th, 2008 print and online edition of the paper, my role quickly grew to support other local regions throughout the East Coast, South and Midwest. Additionally, I also drove Yelp's early international rollout where I was tasked with creating and executing the press strategy for Yelp’s first ever non-US site launch in the United Kingdom. I then managed subsequent international launches including France, Germany, Austria, the Netherlands and Spain. As part of my day to day driving consumer and corporate media relations, I also worked closely with Yelp's Product & Engineering teams to provide recommendations on launch strategies for dozens of mobile and product releases, resulting in ongoing relationships and coverage with tech and business press. As a result of my work with the engineering team, we conceived a popular blog post series featuring Yelp data. The result: two of the most popular posts ever done. Yelp’s first annual restaurant list alone resulted in a 376% increase in readers for that week, as well as significant coverage in local and national daily print, broadcast and radio outlets. I also used data to spearhead Yelp’s first infographic celebrating “Yelp’s 20 Millionth Review” resulting in dozens of pieces of coverage.A big milestone for Yelp and a professional one for me, was Yelp's March 2012 IPO where I collaborated with Yelp internal teams and outside counsel to draft strategy and messaging, supported on-site press meetings with CEO day-of at NYSE, as well as coordinated with press and photographers.

I was hired at Bite Communications as an Account Executive and in my time there, was promoted to Account Manager: overseeing several accounts and important pieces of large business including AMD's Server/Workstation business. I also managed teams and direct reports. While I started my Bite career in San Francisco, I was asked to move to Bite's new New York office to help grow the team and culture. Past clients included AMD, Applied Materials, Signet Solar, SunPower, Massachusetts Institute of Technology (MIT), and NET-A-PORTER.com, among experience with a variety of start-up companies.

I worked with clients Sun Microsystems, DHL and non-profit organizations including The Stern Grove Festival.