Chao Li work email
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• Specializing in UX research and market insight• Skilled in both qualitative and quantitative research methodologies• Deep understanding of the commercial application of big data and multi-source data analysis• Experienced in managing cross-functional and intercultural team• Open-minded, self-driving, highly responsible, and work well under pressure
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Marketing Project ManagerWestoeast Sep 2022 - PresentBeijing, China1. Routine digital marketing project management, serving AWS and DHL.2. Special event marketing planning and execution, including AWS 2023 Game Tech Day, Annual Summit, etc. 3. Marketing & competing strategy research and brand value evaluation, serving AWS, DHL, Centrum, etc.
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Senior Market Research Manager中海地产 Sep 2019 - Mar 2022Beijing, China1. Market momentum & policy orientation monitoring, customer insight and competitor analysis2. Feasibility study before land auction and projects positioning after acquisition, including surrounding market research, pricing analysis, architectural schemes review and optimization, etc.3. Managing & training market research teams from 8 sub-companies for professional growth4. Marketing & Sails team supporting, including market strategy planning, customer exploring, event planning, etc. -
Senior User Experience Researcher贝壳 Oct 2018 - Sep 2019Beijing City, China1. Leading or participating in research projects majorly targeting 3 aspects1.1 User growth in multiple living-related market segmentations: second-hand housing, leasing, decorating1.2 City growth strategies: Chengdu, Dalian, Zhengzhou1.3 Online platform users’ behavior, experience and growth opportunities2. Participating in NPS monitoring system building2.1 Touch-point NPS monitoring through online surveying: data monitoring, index system iteration, city offline operation2.2 Productizing: scale and label system design, interaction design, and integrating with existing staff evaluating system. The prototype of touch-point NPS monitoring system are under development and will be online in June3.Following market trends and key competitors, writing weekly and monthly reports for internal use -
Research Director零点研究咨询集团Horizon Research Consultancy Group Dec 2012 - Oct 2018Beijing, China1. Business developing1.1 Receiving needs from different segmentations of real-estate industry: residential, commercial, leisure, property service, etc.1.2 Biding documents preparing and presenting2. Directing/monitoring the whole process of research projects, deeply involved in certain key nodes e.g. KOLs interviewing, FG or workshops moderating, final reports examining and presenting3. From 2016 to 2018, focusing on the commercial application of big data and multi-source data analysis in real-estate industry, participating in internal training, data source assessing and customized data platform developing4. 3 years of managing experience with over 15 direct subordinates -
Teaching Fellow美丽中国 Teach For China Jul 2009 - Jul 2010Dali, Yunnan, China• Worked as a full-time teacher in an underdeveloped minority village in Yunnan province, teaching 8th grade physics, 7th grade geography and 7th-8th grade music• Led a cross-cultural teaching team with 4 graduates from top universities of China and the U.S., coordinating with local education administration and TFC head office to ensure the success of the team
Chao Li Skills
Chao Li Education Details
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City/Urban, Community And Regional Planning -
Business Administration And Management, General -
Urban And Rural Planning And Resource Management
Frequently Asked Questions about Chao Li
What company does Chao Li work for?
Chao Li works for Westoeast
What is Chao Li's role at the current company?
Chao Li's current role is Marketing PM.
What is Chao Li's email address?
Chao Li's email address is li****@****.com.cn
What schools did Chao Li attend?
Chao Li attended The Chinese University Of Hong Kong, Beijing Normal University, Beijing Normal University.
What skills is Chao Li known for?
Chao Li has skills like Research, Public Speaking, Nonprofits, Microsoft Excel, Project Management, Geography, Big Data, Quantitative Research, Quantitative Analytics, Data Analysis, Microsoft Office, Adobe Photoshop.
Who are Chao Li's colleagues?
Chao Li's colleagues are 谈德诚, Duanxi Wang, Young Cao, Eno Qiu, Zhewen Guan, Yonghan Ge, Jiawei (Melody) Sun.
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