Chapman Li Email & Phone Number

• Manage multiple client-facing research projects concurrently, working closely with Sales, Operations, and Engineering teams to deliver nuanced insights for maximum impact• Build research results from end-to end by unpacking ideas from in-depth interviews, designing and developing surveys, structuring datasets, conducting simple and/or advanced analytics, and verbalizing said results to inform meaningful business strategy• Implement various project methodologies across different-industry clients; recent examples include (1) segmentations for tech/jewelry/nutrition, (2) conjoint analysis for esports, (3) TURF analysis for retail, (4) Q-sort analysis for apparel, (5) KPI brand tracking for fintech/retail, (6) ad testing for tech, (7) concept testing for healthcare, (8) newsworthy analysis for safety/transportation• Applications used: SPSS, Apache Superset, Microsoft & Google suites, Jira, Decipher

Projects:• Inbound marketing for EdTech• SEO analysis for open source hardware• Social impact quantification for disability service provider• Business development strategies for small co-ops

• Growth strategy and deep dive on inactive users• EDA using Python • Data wrangling, data visualizations, reporting

• Trade Adjustment Assistance (TAA) and corporate effective tax rates (ETR)• Literature reviews and computations in RStudio• Explored the determinants of firm-level mobility

• Managed invoices, logged payments, and updated inventory lists in QuickBooks• Created flyers and pamphlets, designed letterheads and product images• Conducted inventory checks and transported merchandise