Christian Chapman Email & Phone Number

Budapest, Hu

Budapest, Hungary

Workday Consultant supporting clients with core HCM and Recruiting implementations and enhancing existing processes.Key Workday Experiences- Regional Functional Lead - Global Recruiting Implementation for 100 countries.- Functional Consultant - Global Recruiting Implementation for 106 Countries.- Functional Lead - Global Recruiting Process Enhancement Project.- Functional Consultant - Recruiting Assessment Implementation Project, working closely with Integrations team.

Cape Town Area, South Africa

Increased brand loyalty, customer lifetime, conversions, and repurchase rate by restructuring email channels.Explored new opportunities for customer segmentation through close collaboration with head of marketing. Contributed efforts in the advanced lifecycle email marketing campaigns to deliver triggered messages to customers and drive sales from prospects. Administered company interaction with potential customers leveraging new automated CRM messaging. Maintained constant communication with eCommerce clients through email as well as implemented personalised content in emails. Conducted A/B testing that supported in data-backed decisions and used across a range of communications.• Built and maintained healthy email marketing database of over 1M subscribers using Salesforce Marketing Cloud.• Monitored latest leading personalisation tools implementation for email marketing with a company called Dynamic Yield.• Built proposals for execution by employing industry best practices and technologies.

Cape Town Area, South Africa

Developed and launched digital marketing initiatives through co-ordination with departments.Supported in the planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty. Identified weak areas and recommend appropriate solutions for improvement. Ensured strict compliance with organisation regulatory requirements. Managed email strategy for eCommerce as a service clients.• Increased conversion rate of subscribers to new customers through effective strategy implementation.• Kept abreast with customer needs, exploring growth opportunities by analysing trends, and defining KPI for achievement of set targets.

Cape Town Area, South Africa

Led projects operations from start to finish, ensuring on-time deliverables.Identified weak areas and implemented corrective actions for improvement that significantly elevated business performance. Bridged the communication gap by interacting with in-house departments and third party providers to meet established objectives.• Enhanced projects performance through automation of time-consuming processes.• Partnered with IT & Business Intelligence departments to migrate our CRM/Email platform to a new instance of Salesforce Marketing Cloud.

Cape Town Area, South Africa

Employed marketing analytics techniques to gather data through social media, web analytics, and rankingsOptimised business growth by using Google AdWords, Facebook Business, and Criteo retargeting. Set targets and monitored KPI to evaluate performance; produced relevant reports and submitted to senior management.• Marketed company products on social media platforms, such as Facebook, Twitter, and Instagram.• Delivered content writing and administration services to paid media accounts.

Stellenbosch, South Africa

Supported in the offline brand promotions to enhance company market share.Performed a variety of marketing operations, including creating WordPress site for brands, maintaining social media accounts, and designing promotional material. Facilitated new service providers by transferring IT services.• Managed for two digital brands and executed day-to-day operations to achieve seamless operations.

Bachelor Of Commerce (Bcom)

Activities and Societies: Majuba Mens Residence

Digital Marketing Short Course

Namibia Senior Seconday Certificate Higher Level, High School/Secondary Certificate Programs

Activities and Societies: Chairman of Student Representative Council