Christopher Charest Email & Phone Number

Hartford, Ct, Us

Connecticut, United States

Oxford, Ct

• Develops and maintains relationships with accounts throughout CT, with a primary focus on selling BHB’s core beers and creating awareness of the brand.• Daily visits to key accounts to strengthen relationships, check on the quality of products, educate staff about products, and cultivate future sales.• Daily visits to potential new accounts. Identify decision makers, sample products, educate about brewery, suggest beers that will compliment / strengthen their selection, schedule a follow-up visit.• Works closely with distributors to ensure that brand is at the forefront of sales efforts. Includes regular presentations to sales teams, ride-alongs with sales reps in key territories, and tracking the inventory of brewery materials in warehouse.• Responsible for introducing new beers to the market. Maintains a database of key accounts that are notified of new releases prior to their shipment to distributors. • Strengthens awareness of brands via POS promotions and samplings – including tap takeovers, first tappings, beer dinners, and brewfests. • Primary representative at all POS promotions, responsible for the hiring and scheduling of volunteers to assist at events.• Serves as publicist for brewery – coordinates all press releases & media advisories, pitches stories to local & national media, coordinates press interviews with brewery ownership and brewers.• Created and currently maintains all social media platforms for brewery. Responsible for educating all staff on best practices for social media and communicating changes to social media strategies.• Maintains email database for brewery and coordinates all communication to consumers via weekly e-newsletters.• Maintains event database on brewery website, as well as monthly updates to the on and off premise listings on the “where to find” page on site.• Designs collateral and marketing materials for brewery, including sell sheets, signage, and apparel.

Boston, Ma

• Developed and executed paid and promotional advertising plans for all Citi Wang Theatre concerts. Acted as a liaison to advertising, marketing, and sales partners on fulfillment and management. • Created, implemented, and managed show-related promotional events, awareness-building initiatives, and promotional opportunities.• Responsible for design and execution of marketing materials for shows. Required use of Adobe Photoshop, Illustrator, and Dreamweaver.• Managed show-related email communications. Responsible for coordinating and scheduling messaging, design, customer data segment requests, and calendar updates. • Coordinated all concert-related social media outreach. • Worked closely with both the VP/General Manager of Theater Services and Chief Strategic Officer, as well as other key management members on event, institutional, and nonprofit mission-related projects.

Wallingford, Ct

• Placement of traditional media buys as well as placement of online and social media advertising. Negotiated trade/bonus advertising with media partners.• Development and execution of promotions for all Live Nation Connecticut events. Included promotions with traditional media partners, online promotions with media partners and social media websites, and third party promotions with sponsors to increase consumer awareness of events.• Day-of-show promotional activity in cooperation with artist management and record label representatives.• Media relations, including creation and distribution of press releases and publicity materials, maintaining of media contact lists, arranging advance and day-of-show interviews with artists, and all day-of-show media activity.• Creation of advertising materials, including design/localization of print and online advertisements in Adobe Photoshop, design and printing of collateral materials for promotional and street team distribution, and writing of scripts for paid and promotional advertising on radio and television.• Creation of all Live Nation Connecticut social media pages. Development included advertising and promotions to help increase followers on all sites.• Worked with Live Nation Sponsorship Department to create promotions that increased exposure for events and allow sponsors to be more closely associated with Live Nation artists including Dave Matthews Band, Kenny Chesney, John Mayer, and Rascal Flatts.• Assisted Sponsorship Department in reaching advertising-inclusion goals with name-in-title sponsors. Over $2.5 million in paid advertising and promotions led to the achievement of these goals in 2011.• Conversion of by-mail ticket club to online ticket club. Included the development and launching of website and coordination of communication with club members.