Christopher Charest Email & Phone Number

Hartford, CT, US

Connecticut, United States

Oxford, CT

• Develops and maintains relationships with accounts throughout CT, with a primary focus on selling BHB’s core beers and creating awareness of the brand.
• Daily visits to key accounts to strengthen relationships, check on the quality of products, educate staff about products, and cultivate future sales.
• Daily visits to potential new accounts. Identify decision makers, sample products, educate about brewery, suggest beers that will compliment / strengthen their selection, schedule a follow-up visit.
• Works closely with distributors to ensure that brand is at the forefront of sales efforts. Includes regular presentations to sales teams, ride-alongs with sales reps in key territories, and tracking the inventory of.
• Responsible for introducing new beers to the market. Maintains a database of key accounts that are notified of new releases prior to their shipment to distributors.
• Strengthens awareness of brands via POS promotions and samplings – including tap takeovers, first tappings, beer dinners, and brewfests.

Boston, MA

• Developed and executed paid and promotional advertising plans for all Citi Wang Theatre concerts. Acted as a liaison to advertising, marketing, and sales partners on fulfillment and management.
• Created, implemented, and managed show-related promotional events, awareness-building initiatives, and promotional opportunities.
• Responsible for design and execution of marketing materials for shows. Required use of Adobe Photoshop, Illustrator, and Dreamweaver.
• Managed show-related email communications. Responsible for coordinating and scheduling messaging, design, customer data segment requests, and calendar updates.
• Coordinated all concert-related social media outreach.
• Worked closely with both the VP/General Manager of Theater Services and Chief Strategic Officer, as well as other key management members on event, institutional, and nonprofit mission-related projects.

Wallingford, CT

• Placement of traditional media buys as well as placement of online and social media advertising. Negotiated trade/bonus advertising with media partners.
• Development and execution of promotions for all Live Nation Connecticut events. Included promotions with traditional media partners, online promotions with media partners and social media websites, and third party.
• Day-of-show promotional activity in cooperation with artist management and record label representatives.
• Media relations, including creation and distribution of press releases and publicity materials, maintaining of media contact lists, arranging advance and day-of-show interviews with artists, and all day-of-show media.
• Creation of advertising materials, including design/localization of print and online advertisements in Adobe Photoshop, design and printing of collateral materials for promotional and street team distribution, and.
• Creation of all Live Nation Connecticut social media pages. Development included advertising and promotions to help increase followers on all sites.