Associate Manager
Current• Building brand and performance campaigns and strategies• Support day-to-day execution of performance marketing, budget monitoring and optimization of campaigns to achieve KPIs• Track and report campaign results, analyzing key metrics and providing key recommendations to client• Conduct A/B testing of campaigns, creatives, and audiences to optimize campaigns with data-driven decisions• Work closely with internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives• Assist in mentoring, and developing team members• Initiate team bonding and gathering• Established understanding of the different ecosystem of DSP, SSP, DoubleVerify, Adobe Analytics, Google Ads, Branch and Social platforms such as Meta, TikTok, WeChat
