Charis Lam Email & Phone Number

Singapore

• Building brand and performance campaigns and strategies
• Support day-to-day execution of performance marketing, budget monitoring and optimization of campaigns to achieve KPIs
• Track and report campaign results, analyzing key metrics and providing key recommendations to client
• Conduct A/B testing of campaigns, creatives, and audiences to optimize campaigns with data-driven decisions
• Work closely with internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
• Assist in mentoring, and developing team members

Singapore

• Manage day-to-day ad operations, performance and optimizations of different campaigns across platforms and publishers to meet Objectives and KPIs
• Media Planning
• Analysis and Insights of campaigns
• Client servicing
• Training sessions with teams across the different platforms
• Platforms used: DV360, DataXu, Sizmek, Campaign Manager, Google Ads (Display, Search & TrueView), Facebook Ads Manager, LinkedIn, OATH (AOL AdTech & Marketplace), Outbrain Engage & amplify, Google Analytics, Google Tag.