Charisma Shah Email & Phone Number

Texas, United States

Lead & manage a team of entry and mid-level cross functional team members across multiple clients and industries to strategically develop, pitch, implement and optimize digital advertising campaigns & strategies (e.g., social, influencers, stunts, activations, brand and performance marketing campaigns)Develop & pitch innovative and cohesive omni-channel, full-funnel advertising plans to clients and senior agency leadershipDetermine key audience insights and vertical trends to ensure campaigns are effectively reaching consumers within designated industries, media channels, and creativeCross-collaborate with Creative, Media, Brand Strategy, and Analytics teams to tailor concepts based on campaign performance, measurement studies, competitive landscape, and scaleable attention opportunitiesPitch potential clients of agency capabilities and provide tailored strategic recommendations for relevant vertical and brand objectives through TRG new business teamElected member of Leadership Advisory Committee that helps guides agency C-Suite executives of key business initiatives, cultural actions and acts as an inclusion task force to ensure policies areemployee-centered.Previously led and current member of Asian agency employee-resource group, implementing roundtable discussions about impact in advertising industry, mentorship & coaching for junior team members and agency-wide events to help advocate for the importance of equity and inclusion.Clients: Charles Schwab (B2B), Flower's Foods (CPG: Nature's Own & Dave's Killer Bread)

Concept and pitch social & digital ideas for product launches including the H-E-B Super Bowl LIV campaign, and new business opportunitiesCreate & execute in-depth social & digital strategies for clients including monitoring social & media outlets for opportunities to respond with strategic messaging and delivering salient concepts for clients across platforms.Perform campaign & competitive landscape analyses for insight-driven executions using Netbase, Helixa, and Datorama, and coordinate with media teams based on learnings for optimizationEvaluate emerging technology opportunities to present to clientsDevelop, design and execute consumer research to derive insights around brand loyalty, purchasing patterns, and product awareness that can be applied to future campaign executions.Oversee, schedule and moderate social content Clients: Dr Pepper, H-E-B, Favor, Ram Trucks, KDP (Schweppes & Crush), Schwab, Nature's Own

Responsible for creative content design, creation & management of digital assets including: product, lifestyle and editorial photography, product & event videography, social media content, and blog contentDeveloped and executed digital & editorial campaigns for branding, collateral, and photographyEstablished & maintained content calendar and task management systems & databases for departmental digital assetsDeveloped product-specific copywriting and more tailored product photography & videography for each Business-to-Business e-commerce partner that directly led to increased salesResponsible for creative strategy & implementation of all social content which resulted in 92% increase in following, 3X engagement, 33% more website referrals and 30% increase in online salesResearched & analyzed industry trends, ROI on marketing assets & initiatives to adjust strategy using KPIs

Dallas/Fort Worth Area

DESIGNING-sketching and creating Nardos Design collection pieces-working on RTW collections-organizing runway shows (designing collection pieces, designing runway, look styling, model fittings, alterations, florals, hair & makeup)SOCIAL MEDIA + WEB DESIGN-implement new branding and marketing strategies for social media platforms to increase followers and engagement-increased social media following by 100%-complete rebranding of website so more modern and functional-update and maintain website to improve SEO and promote branding strategyOPERATIONS + MANAGEMENT-delegation of roles and responsibilities to employees-employee evaluations-oversee daily tasking -training of new personnel-management of interns-client relations SUPPLY CHAIN MANAGEMENT-organize company to improve efficiency & productivity -created, organize & maintain company database for documents-transition team to using google drive-create forms, spreadsheets, and documents to streamline the custom clothing process-segregating and organizing documents, swatches, fabrics, trims, notions-documenting, cataloguing and tracking all outgoing shipments-receiving, cataloguing, organizing and recording all incoming shipments-procurement of fabrics for collection and clients-supplier and vendor managementPRODUCTION-oversee & manage production team -maintain and organize database of garments including fabrics, swatches, notions, patterns and slopers SOFTWARE EXPERIENCE-Photoshop-Video Editing-Microsoft Office Suite (Word, PowerPoint, Excel)-Google Drive & Docs-Wordpress-Squarespace

Phoenix, Arizona Area

Helped design, collect and analyze data for user experience study.

New York

RESPONSIBILITIES: aiding Lela (owner), senior designer, designer and assistant designer with Fall 2015, Spring Bridal 2016, Resort & Spring 2016 collections, participated in NYFW F/W 2015 Fashion Show & Bridal Week Spring 2016 Presentation, and special projects including: men’s ties, helping with staging and designing photo shoot décor, working on Lela’s book: Pret a Party, and creating hair pieces for Bridal Week PresentationTECHNIQUES: hand sewing, machine sewing, hand embroidery, pattern making, draping, designing, cutting fabric, model fittings, vendor and factory meetings, organizing fabrics/samples/swatches and maintaining invoices

RESPONSIBILITIES: -Designed, collected & analyzed data, and performed independent research that resulted in a national scientific journal publication-Managed, trained and oversaw staff of 20-Solely responsible for the organization, inventory, supervision and management of databases, shipments, procurement & certificationsTECHNIQUES/SKILLS: PCR, gel electrophoresis, dissections, mouse & rat husbandry, immunohistochemistry, sectioning (microtome & cryostat), mounting tissue, coverslipping, counterstaining, chemical fixation, solution management, training personnel, managing undergraduates, maintaining chemical inventory & MSDS, statistical analysis, data analysis, CleverSys HomeCageScan, Ultrasonic Vocalizatons, IP/SC injections, gonadectomies, micro dialysis, and manuscript development

RESPONSIBILITIES:-Designed, collected & analyzed data for 4 independent research studies that resulted in 4 national scientific journal publications-Scheduled, trained and oversaw a staff of 6TECHNIQUES/SKILLS: western blotting, gel electrophoresis, dissections, mouse husbandry, CleverSys HomeCageScan, acoustic startle, grooming assay, olfactory habituation/dishabituation, tube test for social dominance, grooming assay, IP/SC injections, T-Maze, Acoustic Startle, Ultrasonic Vocalizations, Resident Intruder, Crawley three chamber test, quantitative PCR, Reverse-Transcriptase PCR, Synaptosomal Uptake, Radioligand Receptor Binding, statistical analysis, data analysis, and manuscript development

Birmingham, Alabama Area

-work with advertising agency to create publications for college-aided in planning and implementation of on campus events including fundraisers, campus rallies, and campus socials

Birmingham, Alabama Area

-worked with agency to create and implement marketing strategy for Birmingham-Southern College with a focus on visual presentations and publications of the college-worked with Account Managers to tailor marketing strategies and market research for other clients

Greater Nashville Area, Tn

worked directly with VP of Marketing to implement/advise on brand management & logo renewal

Non-Degree Program, Fashion/Apparel Design, Cumulative Gpa: 4.0

Bachelor'S Degree, Psychology (Business, Marketing & Disorders)

Activities and Societies: VP of Student Government Association, VP of Event Planning of Pi Beta Phi, President of Quest II Programming.

Education record