Charith De Silva Email & Phone Number

United Arab Emirates

Colombo, Sri Lanka

Overall group Marketing and Business Development Management by using marketing and sales teams and external digital channels, monitoring business activities, and driving business growth.•Contributes information, ideas, and research to help develop marketing strategies•Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.•Collaborating with different marketing, creative, and legal teams for clear copyright issues., etc.•Transformed corporate website and social media platforms to better engage customers and promote sales.•Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.•Utilized market trends and target audience statistics to effectively and appropriately market products.•Negotiate with media partners to guarantee advantageous contracts•Supervising advertising, product design and other forms of marketing to maintain consistency in branding•Executed optimal sales strategies to achieve commercial goals for the target market. Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.•Participated in promotional activities and trade shows, working with advertisers and production Managers.•Recruiting, training, scheduling, coaching, and managing marketing and sales teams.•Developed a network of related professionals to open up business opportunities.•Maintained documentation, detailing assignments, in-progress work and completed project milestones.•Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.•Managed workflow between staff, coordinating documents and creative material distribution.•Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.

Colombo, Sri Lanka

My Responsibilities include company’s strategic development, management by harvesting of new customers & Partners. Managed LKR150 million business.• Responsible for driving the growth of revenue and margins.• Develops strategic plan by studying technological and financial opportunities and research organizations and individuals to find new opportunities.• Finding and developing new markets and improve sales.• Contacting potential clients to establish rapport and arrange meetings.• Attending conferences, meetings, and industry events.• Develop proposals and quotations.• Financial administration and review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement• Plan marketing activities and review results and expectations with employees.• Establish sales goals and develop plans to achieve them.• Supervise sales staff and sales efforts and review sales results with staff regularly• Submit monthly financial and marketing reports and recommendations to the board of directors.

Colombo, Sri Lanka

Responsibilities included Financial Controlling and cash flow management by controlling and monitoring internal controls. Managed Auto Miraj Workshop and Coalition Repair division. LKR 500 Million per annum.• Divisional financial controlling, Accounting & reporting to the management.• In charge of overall financial matters and coordinating the branch accountants and get the maximum output from them towards to set tasks and deadlines given by the management.• Keep controlling and monitoring internal control system and keep maintain the company procedures and systems in practice.• Debtors controlling, debtors analyzing and coordination.• Prepares special financial reports by collecting, analyzing, and summarizing account information and trends.• Budgets.• Cash Flow Management.• Complies with Inland Revenue and local financial legal requirements

Colombo, Sri Lanka

Main responsibility is strategic development of the company. Research new markets opportunities, innovative product ideas pertinent to the performance and digital arena. Managed LKR150 million businesses per annum. • Responsible for driving the growth of revenue and margins.• Identify new and existing business opportunities to increase the growth of the organization, promoting strong client engagement, retention and attraction strategies• Leads execution of the strategy in sales, marketing and product innovation.• Builds key relationships with key clients and stakeholders – Major Customers in Hospitality and Banking Sector. • Manages sales channel and brand reputation risks.• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.• Establish a structured multi-channel sales framework across the business operations with a focus on building a high-performance sales culture.• Review progress as compared to budget and plans and Overseeing day to day operations.• Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement• Enforce and uphold all cooperative policies.• Financial administration.• Develop performance standards• Plan marketing activities and review results and expectations with employees.• Handle BTL advertising and participation of outside events and activations. • Supervise pricing and inventory policies designed to price competitively and achieve desired gross margin.• Establish sales goals and develop plans to achieve them. Supervise sales staff and sales efforts and review sales results with staff regularly.• Coordination of U.S.A and Canadian Partners.• Participate as an active member of the Executive Management Team by submit monthly reports, general information, and recommendations to the board of directors.

Colombo, Sri Lanka

• Preparation of Final Accounts (Profit & loss and Balance Sheet) Monthly, Quarterly & Yearly.• Designing budget, guidelines to optimize company’s cash flows, managing investments and working capital requirements.• Preparation of Cash Flow.• Analyzing KPIs and trends which include establishing financial benchmarks of acceptable performance as well as comparison of actual results to budget thus initiating corrective actions.• Facilitating & Communicating with External Auditors.• Daily Cash and Bank Reconciliation.• Correspondents with Banks.• Analysis of MIS Data. • Complies with Inland Revenue and local financial legal requirements by studying existing and new legislation, enforcing adherence to requirements, and advising management on needed actions.

United Arab Emirates

 Source new sales opportunities by meeting outbound call metrics and lead generation. Request referrals from all customers. Get referrals from each customer in my existing portfolio. Track and update pipeline opportunities through CRM.  Travel throughout assigned territory to meet with regular and prospective customers  Close sales and achieve monthly performance goals. Promote and grow their Air and Sea freight services Responsible for providing tracing status of incoming and outgoing shipments  Reporting weekly activities and monthly achievements to your line manager. Developing new ideas/ strategies. Correspondence with shipping lines

Postgraduate Degree, Marketing

Master'S Degree, Strategic Marketing

High School Diploma, Business Administration And Management, General

Education record