Charith De Silva Email & Phone Number

United Arab Emirates

Colombo, Sri Lanka

• Overall group Marketing and Business Development Management by using marketing and sales teams and external digital channels, monitoring business activities, and driving business growth.
• Contributes information, ideas, and research to help develop marketing strategies
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Collaborating with different marketing, creative, and legal teams for clear copyright issues., etc.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.

Colombo, Sri Lanka

• My Responsibilities include company’s strategic development, management by harvesting of new customers & Partners. Managed LKR150 million business.
• Responsible for driving the growth of revenue and margins.
• Develops strategic plan by studying technological and financial opportunities and research organizations and individuals to find new opportunities.
• Finding and developing new markets and improve sales.
• Contacting potential clients to establish rapport and arrange meetings.
• Attending conferences, meetings, and industry events.

Colombo, Sri Lanka

• Responsibilities included Financial Controlling and cash flow management by controlling and monitoring internal controls. Managed Auto Miraj Workshop and Coalition Repair division. LKR 500 Million per annum.
• Divisional financial controlling, Accounting & reporting to the management.
• In charge of overall financial matters and coordinating the branch accountants and get the maximum output from them towards to set tasks and deadlines given by the management.
• Keep controlling and monitoring internal control system and keep maintain the company procedures and systems in practice.
• Debtors controlling, debtors analyzing and coordination.
• Prepares special financial reports by collecting, analyzing, and summarizing account information and trends.

Colombo, Sri Lanka

• Main responsibility is strategic development of the company. Research new markets opportunities, innovative product ideas pertinent to the performance and digital arena. Managed LKR150 million businesses per annum.
• Responsible for driving the growth of revenue and margins.
• Identify new and existing business opportunities to increase the growth of the organization, promoting strong client engagement, retention and attraction strategies
• Leads execution of the strategy in sales, marketing and product innovation.
• Builds key relationships with key clients and stakeholders – Major Customers in Hospitality and Banking Sector.
• Manages sales channel and brand reputation risks.

Colombo, Sri Lanka

• Preparation of Final Accounts (Profit & loss and Balance Sheet) Monthly, Quarterly & Yearly.
• Designing budget, guidelines to optimize company’s cash flows, managing investments and working capital requirements.
• Preparation of Cash Flow.
• Analyzing KPIs and trends which include establishing financial benchmarks of acceptable performance as well as comparison of actual results to budget thus initiating corrective actions.
• Facilitating & Communicating with External Auditors.
• Daily Cash and Bank Reconciliation.

United Arab Emirates

 Source new sales opportunities by meeting outbound call metrics and lead generation. Request referrals from all customers. Get referrals from each customer in my existing portfolio. Track and update pipeline opportunities through CRM.  Travel throughout assigned territory to meet with regular and prospective customers  Close sales and achieve monthly.

Postgraduate Degree, Marketing

Master'S Degree, Strategic Marketing

High School Diploma, Business Administration And Management, General

Education record