Charlee Beasor Email & Phone Number

Indianapolis, Indiana, United States

Indianapolis, Indiana, United States

Lead internal and external strategic communications, PR, media and marketing strategies and tactics, including developing the agency’s first strategic marketing plan. Drive the statewide execution of a new messaging strategy devised from recently conducted qualitative and quantitative market research.Represent Indiana’s marketing, communications and policy efforts nationally. Following a high-profile speaking engagement at a national higher education policy conference, 10 states and three national organizations reached out asking for more information about the ground-breaking market research and language strategy developed by the Commission and a strategic communications firm.Manage grants, budgets, day-to-day leadership, HR and organizational team functions.

Indianapolis, Indiana, United States

Promoted to the agency’s executive level to oversee communications strategy and lead a division of internal and field team members. Reorganized and transformed teams for efficiency and stronger collaboration; planned and hosted team retreats and prioritized ongoing professional development training. Managed daily team, budgetary and HR functions. Oversaw $2.5 million in spending of federal COVID relief funding, including supervising five vendor company contracts, for marketing to students and families. Steered the creation of unique market research about the attitudes people hold toward higher education in Indiana, designed to drive the agency’s strategic priorities of growing college completion, creating equitable systems and developing a talented workforce.Brought together state agency partners and higher education institutions to create innovative student programming in the wake of the COVID-19 pandemic, including the Crossing the Finish Line initiative. The cross-functional, multi-year effort yielded thousands of credential and degree completions for Indiana high school graduates.

Indianapolis, Indiana

Oversaw development and implementation of the “Rapid Recovery for a Better Future” initiative and YourNextStepIN.org website and marketing campaign to help Hoosiers recover economically from COVID-19.Supervised the expansion of digital and traditional marketing for Indiana’s Next Level Jobs program.Revised process for producing annual data reports by building consensus and instituting new project management procedures, resulting in more consumer-friendly reports and greater attention for the reports and the agency's strategic priorities. Managed the creative direction, production and distribution of the agency’s strategic plan, "Reaching Higher in a State of Change".Served as media spokesperson and liaised with state and national reporters; wrote talking points, speeches, op-eds, press releases, newsletter content, etc.

Indianapolis, Indiana

Social media management and content curation: Managed company social media presence, including creating and curating organic and paid content. Created blog content, including original and curated stories from a variety of sources.Customer service: Interacted with customers, member employers, and state and federal government leaders to explain and disseminate important information about the Indiana Chamber and its priorities.Writing: Scheduled, interviewed and wrote 18-24 in-depth magazine stories per year for bi-monthly BizVoice® magazine.PR and media relations: Developed working relationships with local media and reporters to place media stories and press releases; monitored media placements and social media metrics.Project management: Led annual Legislative Preview event, including script writing, inviting and coordinating local media outlets and oversaw annual production and promotion of Legislative Directory booklet.

Indianapolis, Indiana

Writer and copy editor for the Indiana Chamber of Commerce's bi-monthly business magazine, BizVoice, with a demographic of over 15,000 readers in business and government. Story topics have varied from the impact of education on business, to how environmental rules and regulations affect Indiana's economic potential. Write and edit internal and external communications for the Indiana Chamber, including press releases, member communications and related materials. Liaise with local media and handle and distribute interview requests.

Indianapolis, Indiana

Contract/freelance writer and communicator, primarily for the Indiana Chamber of Commerce's BizVoice magazine and the Chamber’s communications department.

Indianapolis

Writer and copy editor for the Indiana Chamber of Commerce's bi-monthly business magazine, BizVoice, with a demographic of over 15,000 readers in business and government. Story topics have varied from the impact of education on business, to how environmental rules and regulations affect Indiana's economic potential. Write and edit internal and external communications for the Indiana Chamber, including press releases, member communications and related materials. Liaise with local media and handle and distribute interview requests.

Beat reporter for the growing town of Brownsburg in Hendricks County. Covered education and general news topics related to Hendricks County and the west side of Indianapolis. Copy editing, page design, photography, as well as handling the general news tip line for the newsroom.

Edited news copy as part of an eight-person copy editing and design team; designed news pages in InDesign; wrote headlines.

New Albany, Indiana

As a Hoosier State Press Association intern, I covered news and lifestyle stories in the New Albany and Jeffersonville, Indiana and Louisville, Kentucky areas. Won a Hoosier State Press Association award for best profile feature for the story "A Fair Prince."

B.A. Newswriting And Broadcast Journalism; Minor In Music, Journalism

Activities and Societies: Delta Gamma; FC Singers; "The Franklin" newspaper co-editor; "Inside Franklin" producer; Lady Grizzlies golf team

Honors