Charlene Chen Email & Phone Number

• Counseled clients including MNEs such as ViewSonic, Sangean Electronics and a major biomedical firm, and local firms from a telecom company, nonprofits to startups. • Selected Project Experience:o A major biomedical company / Content Marketing for new products' launcho ViewSonic / Community Marketing and Employer Brandingo Bread of Life Training Institute / Digital Transformation Strategy from Marketing, Operations to Learning Methods

Taiwan

• Play a key role of Human Resource Planning (HRP) with full aspects, including Recruiting, Training, Developing, Internal employee relations, Human Resource Information System (HRIS) for all functions including sales, marketing, finance and operation across divisions national wide in MNC environment. • Maximize existing recruiting, hiring and onboarding process via initiating 1st screening with productive reference to managerial team, engaging potential candidates constantly, activating existing database of both expaxes and staff for referrals, cooperate with recruiting partners such as Adecco, Robert Walters and Manpower as necessary.• Maintain government relationships with relevant departments’ proactively to increase mutual understanding.• Develop relations with targeted universities on career fairs, further employment, internships, etc. • Lead HRIS Launch project for proceeding all administration/application/approval process from offline to online. • Lead Corporate Social Responsibility events national wide including donation from company side to individual staff, such as facilities to non-profits.• Office Management includes facilities, maintenance, renovations, F&B and IT system for all branches.

Taiwan

• Lead and develop a 6-12 people scale’s sales team, most of team were newly joined, who’re focused on selling language courses abroad for working professional segment constantly. Through empowering team also set a successful ATL/BTL sales and marketing strategy with solid execution national-wide, achieved 3% growth on departed weeks in sales within 6 months, also kept 20% leads volume up in avg. all the way compared with 2017. • Constantly build linkage between customers under distinguished characteristics, from casual travel lovers to top CEOs looking for career breakthrough, and our unique product service, varied from flexible course length to academic purpose, through personal connection, face-to-face/tele/EDMs communications, insightful planning included not just language but also career advices to add values and keep the momentum of sales volume.• Activate the 25+ exclusive EF alumni group called “EF Network Club” along with alumni group on Linked after long years, with decent event planning such as cooking class, wine testing combined influencer's cooperation also alumni’s personal testimonies to strengthen brand image also drive referrals (50% new leads per event in avg.). • Upgrade sales intelligence, quality of communications, and customers’ satisfaction for whole team by regular weekly updates with teammates in all regions. Through training, brainstorming, and learning from best practices to make “Happy team, Happy customers” possible. • Personal sales achievement: broke local sales record on selling the most expensive course type, Executive Course, with the longest length.

Taiwan

• Responsible for both External and Internal Marketing Strategy/Execution national-wide in a multi-national fast-paced sales-driven environment, which highly demand of cross-functional communication and working under pressure to achieve each product line’s sales goals.• With cultural sensitivity, am able to work with top managers and colleagues from all over the world with a wide range of nationality-mix in a daily basis, especially close to Sales, Marketing and Management team of Asia came from Switzerland, Sweden, German, France, Korea, Malaysia, Hong Kong, China, India, Japan, Vietnam, Thailand. • External Marketing includes:o Integrated Marketing Strategy from Online to Offline activities Content marketing with online assets, such as social/online media, blog and e-letters.  Conducing events/seminars for general public, media or professionals.  Branding Campaigns from Public Relations to Partnerships among Corporate/Government/School/Non-profit/Media/Start-up Government/KOL/Media/ VIP and repeat customers’ relationship build-up and maintaining,  Oversee 4 to 6 product lines with variety of segments from young children, students, parents, adults to elders. Working closely with each product team.  In charge of Crisis Management of all aspects. • Internal Marketing includes design/execute inspirational events to boost employees’ productivity, such as Team Building. • As a team leader led members varied from scope of projects (1 to 4 members in avg.)

• Responsible for Integrated Local/Regional Communication Campaign development from scratch, KOL/Media relationship build-up and maintaining, Strategic alliance building among Media/NGO/Government/Professional Association/Corporate, Planning and execution for media co-op (pitch, gathering, press conference, media-buy, etc.), Conducing events/seminars for general public or professionals, Online assets building and maintaining, Content marketing development, Market research planning/conducting/analyzing, Team building.• Served clients from Healthcare to FMCG, including multinational enterprises/associations such as Dr. Kurt Wolff for haircare products Alpecin and Plantur, Abbott with major product lines as Ensure, Glucerna and Pediasure, Pet Food Institute (PFI) for public/professional education on healthy diet for pets, and Gilead for AIDS awareness communication; local associations such as Taiwan AIDS Society and Taiwan AIDS Nurses Association for HIV Test promotion among young generation. • As a team leader led members varied from scope of projects (9 to 12 members in avg.)• Selected Client / Project Experience:o Pet Food Institute / 2017 Eat Well, Play Hard Annual Campaigno Abbott / Ensure – 2016 Dream Campaigno Taiwan AIDS Society and Taiwan AIDS Nurses Association / 2016 Play Safe, Play Hard HIV Test Promotion Campaign (Won 2017 SABRE Awards Asia-Pacific and PR Award Asia 2018)

Bali, New Taipei City

• Lead Strategy Development, Brand Communication to all channels, Management of Corporate and Crisis Issues, Corporate/Organizations/Media relationship build-up, 3rd parties co-op such as CSR campaign with Multinational Enterprises, Fund-raising, Publication/E-letter writing and editing, Customer Relation Management System management, New product development, Website/Social Media Platform maintaining, Bilingual Translation.• Co-op with multinational enterprises with creative/new events such as Prudential, Nu Skin, Lilly through art co-creation and GVD day, to bring rewarding experience for both volunteers and NPO• Co-op with companies in finance category such as Citi United Way Campaign by Citi bank, Taishin Charity Foundation by Taishin bank, Cathay Charity Foundation by Cathay bank, Taiwan Futures Exchange (Taifex) through GVD day, product selling and fundraising campaigns regularly• Selected Client / Project Experience:o Clarks / Sending Love to Remote Site Charity Evento Prudential / Volunteering Cooperation in Variety

Daan, Taipei City

• Responsible for Integrated Marketing and Communication Strategy Development, CSR campaign planning and execution, KOL/Clients/Media relationship build-up and maintaining, 3rd party co-op from Media/NGO/Government/Professional Association, Execution and Analysis of all kinds of media events (pitch, media gathering, press conference, media-buy), Conducing local/international educational events/seminars for general public or medical professionals, Website building and maintaining, Publication writing and editing, Research planning /conducting/analyzing, Film making, Team building (led 1 to 3 members)• Served clients from pharmaceutical to food, including multinational enterprises such as Novartis, Roche, AstraZeneca, and Zespri• Selected Client / Project Experience:o Zespri / with Formosa Cancer Foundation on “Vegetables and Fruits 579” o Novartis / Lucentis

Xinyi, Taipei City

• Responsible for Integrated Local/AP-Regional Public Relations Strategy Development, CSR campaign planning and execution, KOL/Clients/Media relationship build-up and maintaining, 3rd party co-op from Media/NGO/Government/Professional Association, Execution and Analysis of all kinds of media events (pitch, media gathering, press conference, media-buy), Conducing local educational events/seminars for general public or medical professionals, Website building and maintaining, Publication writing and editing, Market research planning/conducting/analyzing, Team building • Served clients from pharmaceutical to FMCG, including multinational enterprises such as Bristol-Myers Squibb, Pfizer, Sanofi-aventis, Takeda, Wrigley/Extra, and Unilever. • Was promoted as a team leader ( led 5 to 6 members) in 6 months• Selected Client / Project Experience:o Wrigley / Extra Organized annual PR plan on Dentists Association’s co-op, Celebrity Endorsement, survey design and conduct national-wide, press conferences and follow-up plans on launching new flavor “Extra Clean”  Created strong relationship with Dentists national-wide  Increased professional image of Extra as a healthy choice of chewing gumso Pfizer / with Child Welfare League Foundation As the annual CSR event in Pfizer Taiwan Successfully strategized with survey results release of lunches in elementary national-wide with visual settings on-site that created buzz on key mediao Bristol-Myers Squibb / Baraclude Organized series events of Chapter Taiwan which included a national-wide medical professional gathering on the latest research and development on Hepatitis, variety of press conferences and news releases for increasing disease awareness on preventing Hepatitis Created strong relationship with Doctors of Gastroenterology and Hepatology national-wide

Taipai

• Responsible for Media relationships build-up and maintaining, SR campaign planning and execution, Press Conference planning and media coverage Analysis, Publication writing and editing, Brand image build-up (through video, website, events, etc.), Bilingual Translation for websites, videos, publications and VIP guests reception, Annual Customer Satisfaction Research conducting and analyzing, International Seminar planning and executing, 3rd party co-op from NGO/Government/Professional Association, Volunteers Management• Selected Client / Project Experience:o International Cooperation and Development Fund.(ICDF) / cross-border medical referral system project Organized press conferences that successfully gained coverage on key media o Taipei City Hall / Lunch delivery services for elders lived alone and Christmas celebration  Organized press conferences that successfully gained coverage on key media o Ministry of Economic Affairs / Regional SMB Promotion Campaign Developed unique catalog for increasing brand awareness towards general public that distributed through networks of Ministry of Economic Affairs• Cooperated with cross-functional professionals smoothly

Master Of Education - Med, Counseling Psychology

Master Of Science (M.S.), Marketing

Graduated with honors

Bachelor Of Arts (B.A.), Journalism (Rd & Tv Broadcasting / Int. Comm. )