Lead all data analysis & reporting to further understand the link between how people's pupil response may be associated with their health and various medical conditions.

Based on over a decade of prior research & major client engagements, Abramson Analytics is at the forefront of using next-generation Artificial Intelligence/Deep Learning techniques, combined with In-Market experimentation, to provide the best possible answers related to Business, Marketing & Financial analytics challenges, for both large advertisers, and at a price that smaller & mid-sized companies can now afford to use to boost their bottom line.We go beyond merely helping you optimally allocate a given media/marketing budget by providing best-in-class guidance as to what level your marketing & new product launch budgets should be set at (and the most accurate forecasts of what level of Sales, Profits & other Key Performance Indicators (KPIs) will result from those budgets), thereby helping you make the leap from small-to-medium, medium-to-large or large-to-global scale organization, all in less time & at a substantially lower cost.Key Deliverables:—Providing the most accurate measurement of spend effectiveness (ROIs) for all types of Online & Offline Marketing spend and other promotional activity—Optimized Marketing budget sizing & spending plan allocation for existing product lines & new product launches—Forecasting Social Media activity, Sales, Profits & other KPIs on a National, Regional or International basis

Working with partners based in Mayo County, Ireland, led the development of GSI’s overall strategy & business plan to form the basis for a global-scale environmental & social enterprise focused in the areas of renewable energy (solar, wind, anaerobic digestion, biofuels), clean water, agroforestry/soil remediation & IT access. Brought in world-class energy & other technology developers, NGOs & other project developers and funding partners. Led team’s development of all financial projections, marketing strategy, materials & contractual agreements, including Power Purchase Agreements, EPC Agreements and project lifecycle analysis.

Lead team responsible for measuring GoPro's marketing spend effectiveness. Advise the organization on which types of spending are performing better/worse in helping us reach various target KPIs, and how to optimize allocation of our marketing, promotion, sponsorship & other resources around the globe.

I lead GoPro's business analytics / insights projects and teams. In addition to many ad hoc / international projects, designed & continuously refine GoPro's Virtuous Cycle/Marketing Mix Modeling project. This project weaves together a series of advanced time-series models to provide GoPro's marketing, finance & senior exec teams their first quantitative evidence of the existence of a "Virtuous Cycle", measuring how effective various types of offline & online media spend & other investments have been in driving GoPro consumers' journey through the purchase funnel, subsequent product usage & social media activity. Based on these results, developed scenario testing / profit simulation tools capable of optimizing GoPro's media spend plan, while forecasting product sales, ROI and the level of other KPIs. Findings from this project have had a substantial impact on the organization's understanding of how the GoPro ecosystem operates and guide the company's marketing/promotion investments strategy.

Developed & compared predictive, artificial intelligence, machine learning/neural-network based model specifications (Supervised Learning) with conventional probabilistic models of Pizza Hut’s daily sales at 6,000 stores nationwide. Identified key drivers of store-specific sales, staffing & inventory requirements.

Working in conjunction with Los Angeles-based Analytics Group, responsible for conducting multiple rounds of econometric modeling studies using Tableau & custom-built optimization routines for Lifelock which led to 15% increase in member signups and 22% increase in customer lifetime value. Managed the data collection & database/ETL team. Translated insights into compelling presentation materials and presented model results & recommendations to senior management and secured follow-up business.Performed similar analysis for Hasbro/Nerf brand products and Hyundai (Santa Fe & Sonata). Initiative team & client teams extremely pleased with econometric model structure, results & insights.

Oversaw design of the ‘conjoint engine’ serving as the heart of a startup company’s first product. Managed the product development process and software engineering team. Advise and keep senior management & ownership team informed of progress, set up Quality Assurance protocol and delivered finished product on time & budget. WiserCare senior management team & owners extremely pleased with project management, design & results.

Brought in to provide a deeper, more insightful analysis of CLEAR’s (mobile phone service) TV, Radio & Outdoor media test market campaign conducted across a dozen major US markets. Worked with Horizon’s senior & brand management team to update data base, develop new methodological approach allowing us to uncover a number of previously unrecognized insights, calculated cost per incremental new customer account, prepared presentation materials and delivered key findings to CLEAR’s management team. Discovered that CLEAR’s offline media spending was directly driving over 20% of new signups, as well as driving another 25% of their online activity. Both CLEAR & Horizon Media were extremely pleased with the project & findings.

Helped acquire, oversaw completion & delivery of advanced analytics projects for Fortune 100 & 500 firms designed to inform senior executives & line managers of the relative impact of various drivers of their business & how best to allocate resources across product lines/media types (offline & online)/geographic regions & customer segments. Projects had a substantial impact on clients’ overall business, and ranged in size from tens of millions to hundreds of millions of dollars. Clients included Lexus USA, Progressive Insurance, NBC network, Coca-Cola worldwide, Coca-Cola China, Coca-Cola Thailand, eHarmony, Microsoft (B2B), MSN worldwide, Google, Charles Schwab & Co. Managed staff of data analysts (ETL), modeling/analytics team & third-party vendors.

Conducted consumer research leading to the development of ‘Existential Branding’. Taught undergraduate Advertising/Promotion Strategy & Principles of Marketing. Led student groups in designing their own Integrated Marketing Communication plans (industry competitive analysis, campaign theme development, promotion-mix design, storyboard development, media planning, budgeting & evaluative criteria development).

Designed and conducted numerous studies investigating & demonstrating the role of subconscious mental processes in influencing consumers’ attitudes & purchase intentions for a variety of products, including health care, CPGs, automobiles, consumer electronics & apparel. Presented this work to leaders in the marketing research and advertising communities. Developed quantitative models to estimate consumers’ marketing mix sensitivities and constructed market intelligence models to predict competitors’ policy decisions. Expertise in exploratory data analysis, introductory & advanced analytics, running logit/probit, OLS, ANOVA, ANCOVA, Conjoint & MDS analysis using GAUSS, SPSS & SAS platforms.

Held primary responsibility for development and execution of Municipal Finance Dept’s Midwest-region marketing strategy. Conducted extensive market and financial analysis to identify and segment candidate municipalities for bond refinancing services. Coordinated the Chicago office’s RFP response process for competitive bid debt issuances. Structured and helped clients issue numerous bond offerings worth several billion dollars.

Developed economic/forecast models for alternative-energy generating facilities (co-generation, pumped-storage & waste-to-energy). Learned how the world of financial analysis works for energy generating facilities.