Charles Chen Email & Phone Number

Taipei, TW

Taipei, Taipei City, Taiwan

Providing consulting services for Taiwanese companies to leverage their marketing capabilities to expand local & global markets

Taipei City, Taiwan

• CYBERBIZ is one of the top 3 SaaS Direct-To-Market (DTC) e-commerce companies in Taiwan. Main products including e-commerce website, cloud-based point-of-sales and smart warehouse management systemMarketing Director
• Corporate re-branding – re-design and implement corporate identity, re-construct brand website, set up communication tone & manner
• Public relations – issue press release, hold press conference, and conduct media interviews
• Digital marketing – develop digital advertising strategy, optimize search engine, create positive online reviews
• Content marketing – conduct series of articles, films and podcasts
• Partnership – hold events and lead projects to co-promote with partners and government

• CoFound is a brand consulting and design agency with offices in Taipei, Shanghai and Hong Kong. Clients including McDonald’s, Thermos, Master Kong and numerous Taiwanese hidden-champion enterprisesManaging Partner /.
• Planned and managed branding, marketing and distribution projects
• Managed and operated Taipei / Shanghai / Hong Kong offices
• Developed new business and managed clients
• Conducted pitches for governmental projects

Taipei / Shanghai

• Process is an independent branding and design agency with offices in Zurich, Shanghai, Taipei and Chengdu. It creates brands and campaigns for analog, digital and all other environments. It specializing in brand.
• Planned and managed branding and design projects
• Managed and operated Shanghai and Taipei office. In charge of liaisons and inter-office collaboration between Zurich, Shanghai and Taipei
• Explored new market and investment
• Delivered speech and conducted interview to create professional image for the agency
• Developed new business, planned and implemented marketing projectsClients including Swire Group, McDonald’s, Mövenpick Group, Mondelēz, CRCC, Master Kong, Mentor Group, NuSkin, Aston Martin, Edelweiss, Franke Group.

China

• World leading FMCG company in instant noodles, beverage, and confectionery.
• Recruited international task force to renew corporate culture and identity system to refresh brand image of Master Kong
• Planned and implemented corporate social responsibility projects
• Planned nationwide media collaboration and co-worked with international agencies
• Conducted crisis management
• Built and optimized corporate PR system

Taipei, Taiwan

• Planned and implemented PR and marketing campaigns
• Managed international media to create international brand image of the Eslite Bookstore
• Planned and implemented marketing campaign for VIP members

• Planned and implemented PR events and campaigns
• Communicated with international media
• Conducted crisis management

Msc, History Of International Relations

B.A, History