Charles Farmer

Charles Farmer Email and Phone Number

Director of Retail Sales at Asus @ ASUS
taipei, taiwan, taiwan
Charles Farmer's Location
Cary, North Carolina, United States, United States
Charles Farmer's Contact Details
About Charles Farmer

30 year proven track record of success in sales, product management, portfolio planning, supply/distribution, and new product design across both the retail and vendor side of the buy/sell equation.

Charles Farmer's Current Company Details
ASUS

Asus

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Director of Retail Sales at Asus
taipei, taiwan, taiwan
Website:
asus.com
Employees:
10057
Charles Farmer Work Experience Details
  • Asus
    Director Of Retail Sales
    Asus Feb 2023 - Present
    Define and execute the business strategy for both National and Regional retail customers across the Systems Business Group. Drive total revenue and achieve profit objectives while supporting a healthy mix of products across the entire SBG portfolio. Lead a team of account managers and create efficiencies across the organization to maximize customer satisfaction.
  • Lenovo
    Director Of Retail Sales
    Lenovo May 2019 - Feb 2023
    Raleigh, North Carolina, United States
    Develop and execute sales growth across multiple retailers including Walmart, Office Depot, Staples, and Synnex maximizing a well balanced Lenovo product portfolio across all categories and price bands. Manage business relationships to drive strategies that offer a win win with the retailers.
  • Lenovo
    Na Director Of Product Management For Visuals And Accessories
    Lenovo Aug 2018 - May 2019
    Raleigh-Durham, North Carolina Area
    Develop the strategy and manage the business for both Visuals and Accessories across all Lenovo business segments including Relationship, Small Business, and Consumer. Determine the Product Assortment, Business Plan, and Competitive Pricing strategy and enable sales to execute on this. P&L ownership of budgeted units/revenue/margin and manage market share expectations across US and Canada. Manage a team of Product Managers and Business Managers across each product category.
  • Dell
    Director Of Sales
    Dell Jul 2016 - Aug 2018
    Raleigh-Durham, North Carolina Area
    Own P&L responsibility for Retail Sales of PC Hardware covering East Coast Retailers. Manage the Office Superstore, Distribution, Regional, Rent to Own, and Broadcast channels for US and Canada. Responsible for developing the strategic direction of each account jointly working with the retailer's leadership and agreeing to a plan to execute. Lead a team of Account Executives to drive tailored product assortments covering Dell's product portfolio from entry level to premium achieving or exceeding budgeted total revenue and margin.
  • Toshiba
    Channel Sales Manager
    Toshiba Nov 2012 - Jul 2016
    Raleigh-Durham, North Carolina Area
    Account manager of sales for select retailers in North America. Products covered include notebooks, tablets, and All in One computers.
  • Lenovo
    Director Of Product Management North America
    Lenovo Jul 2010 - Nov 2012
    Responsible for Notebook, Desktop, and Visuals Product Management of the Idea and Lenovo brands for North America. Create and manage a hardware portfolio to support consumer products across retail, distribution, and large enterprise. Work closely with retailers to identify business opportunities across key price points. Manage a group of Product Managers who are the product experts in both notebooks and desktops for internal and external customers and business partners.
  • Lenovo
    Consumer Products Marketing Manager, Americas Group
    Lenovo Apr 2009 - Aug 2010
    Create and manage a retail product portfolio consisting of Notebooks, Desktops and All in One computers.
  • Circuit City
    Senior Buyer
    Circuit City Jul 1992 - Mar 2009
    Senior Merchant with P&L responsibility over Notebook and Desktop computers.

Charles Farmer Skills

Product Management Pricing Retail Cross Functional Team Leadership Consumer Electronics Product Marketing Inventory Management

Charles Farmer Education Details

Frequently Asked Questions about Charles Farmer

What company does Charles Farmer work for?

Charles Farmer works for Asus

What is Charles Farmer's role at the current company?

Charles Farmer's current role is Director of Retail Sales at Asus.

What is Charles Farmer's email address?

Charles Farmer's email address is cf****@****ovo.com

What is Charles Farmer's direct phone number?

Charles Farmer's direct phone number is (800) 421*****

What schools did Charles Farmer attend?

Charles Farmer attended James Madison University.

What skills is Charles Farmer known for?

Charles Farmer has skills like Product Management, Pricing, Retail, Cross Functional Team Leadership, Consumer Electronics, Product Marketing, Inventory Management.

Who are Charles Farmer's colleagues?

Charles Farmer's colleagues are Allen Chang 張昌華, Irma Julianty, Chieh Lee, Anna Nobody Care, Christian Macaya, Arri Li, Hyejin Min.

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