Have built the company from being the first employee to 50 member company. Handled the business worth 500 crs.

Setting up the company, taking care of legal, HR, Admin, Marketing and Sales. Sourced land parcel, launched new projects.

Responsible for appointing new communication partners like the advertising agency, PR AgencyHave handled launch and sale of residential projects Design, Implement and Execute Marketing Plans in line with company objectives, Chalk out the strategy for each of the project with regard to pricing, advertising and sellingBriefing the sales team on the projects strength and weaknessHave handled mass media communication for all projects including for TV, News papers, magazine… Show more Responsible for appointing new communication partners like the advertising agency, PR AgencyHave handled launch and sale of residential projects Design, Implement and Execute Marketing Plans in line with company objectives, Chalk out the strategy for each of the project with regard to pricing, advertising and sellingBriefing the sales team on the projects strength and weaknessHave handled mass media communication for all projects including for TV, News papers, magazine, Radio and the BTL activities To provide the communication support to achieve the sales target month on monthSupervise the construction and maintenance of the corporate website.Handle project promotion in website and generate quality lead by internet advertisingKey Highlights:Supervised the launch of residential project "Adena" ( 200 apartments project) and completed sale in record time of 2 months Show less

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Job Responsibility: Work very closely with creative agency in strategizing annual brand communication and the translation of same into a Multimedia campaign which includes Television, Print, Out Door and Web Campaign.Worked very closely with programming team to develop the program philosophy and structure for the entire network, based on the out comings of the researchSince Hello fm is a start up company, complete communication network has to be built form the scratch. Hence… Show more Job Responsibility: Work very closely with creative agency in strategizing annual brand communication and the translation of same into a Multimedia campaign which includes Television, Print, Out Door and Web Campaign.Worked very closely with programming team to develop the program philosophy and structure for the entire network, based on the out comings of the researchSince Hello fm is a start up company, complete communication network has to be built form the scratch. Hence played vital role in short listing the Creative Agency, PR Agency and the Research Agency.Translation of research findings in to presentation, which would help the sales team to convert deals with clients.Draw up Annual marketing plan and budget, in correlation with Sales Target of the companyCreate and implement concepts to increase the Non- Traditional Radio revenue to the company (VAS revenue through IVRS and SMS)Supervise the construction and maintenance of the corporate website.Handled more than a Crore rupees worth editorial support for the brand in National and Regional Dailies and Magazines.Key Highlights:Launched all seven radio stations across Tamil Nadu, within a span of two years, thus created the largest private fm network in Tamil Nadu under the banner of Hello fm. Hello fm is the market leader in few of the towns. Show less

Launched Hello fm in Tamil nadu.

Develpoed Brand strategy for various brands in Tamil nadu

Brand CommunicationsClients Handled:Raj Television Ltd - Business worth Rs. 2 CrThe Chennai Silks - Business worth Rs. 15 CrRmKV Silks - Business worth Rs. 15 CrLakshmi Machine Works (LMW) - Business worth Rs. 3 Cr. Lakshmi Machine Works is the 3rd largest producer of Textile Machines across the globe.Key Highlights:The retails brands communication requirements in Chennai market are very unique. The retail stores develop at lest three mega multi media… Show more Brand CommunicationsClients Handled:Raj Television Ltd - Business worth Rs. 2 CrThe Chennai Silks - Business worth Rs. 15 CrRmKV Silks - Business worth Rs. 15 CrLakshmi Machine Works (LMW) - Business worth Rs. 3 Cr. Lakshmi Machine Works is the 3rd largest producer of Textile Machines across the globe.Key Highlights:The retails brands communication requirements in Chennai market are very unique. The retail stores develop at lest three mega multi media campaigns in a year. As a team leader, I had the conviction and energy to produce excellent campaigns each time, raising the standard and setting a higher benchmark all the time. New Business worth Rs. 20 Cr out of Raj Television, Lakshmi Machine Works and RmKV silks were signed in my tenure as Director- Brand Communications. Show less

Launched the largest ecommerce poratal sifymall.com

Retail Job Responsibility:Develop online stores and strategy for various Merchants and Brands.Responsible for Data Migration from NT platform to Broad VisionConceptualize, plan and implement Online Promotions & Advertising, there by increasing the online sale for each client. Visual Merchandising and Direct E Mail marketing for maximizing online transactions and thereby increase the revenue for both client and company.Handled all promotional activities on… Show more Retail Job Responsibility:Develop online stores and strategy for various Merchants and Brands.Responsible for Data Migration from NT platform to Broad VisionConceptualize, plan and implement Online Promotions & Advertising, there by increasing the online sale for each client. Visual Merchandising and Direct E Mail marketing for maximizing online transactions and thereby increase the revenue for both client and company.Handled all promotional activities on behalf of the clients and of Sify Ltd., in all Iways across the country.Handled Intel P4 promotional Road Shows in all I Ways across the country for a period of 6 monthsPrepare and implement strategies to improve the revenue through online sale of productsPrepare pricing policy of products sold on net Show less

Brand communication and strategy

Launched the largest e-commerce portal Sifymall.com in India. During my service, the traffic to the site was increased many fold, supported by the revenue growth of Rs. 1 Cr per month.; Brands Handled

Conduct Group discussionHelp internally to pitch for new accountsOverall training in all departmentsMarket research for existing client