Visionary Global Executive in the Personal Protective Equipment Industry with deep textile manufacturing experience across fashion fabrics, nonwoven technical textiles and industrial garment manufacturing. Brings the exceptional combination of deep international sales experience and expertise in research and product development; unmatched knowledge of international standards, markets and products; and manufacturing experience in woven and nonwoven finishing and lamination. Approachable CEO who ensures a culture of competency, dependability and expertise. Respected team-builder and instructor who engages and empowers employees to do their best. Innovative, curious problem-solver who holds nine patents. Trusted leader adept at guiding an international organization to the next level of growth, efficiency and profitability.As Chief Executive Officer, President & Secretary of Lakeland Industries, which manufactures and sells protective clothing for the global industrial workforce, Charlie leads a global workforce, with manufacturing facilities in 5 countries, warehouses in 15 countries and sales representatives in 18 countries.➤ He oversees investor relations, product development, growth and investment, resulting in the highest revenue years in company’s history. ➤ He led Lakeland through COVID-19, with the 5 highest years of revenue. ➤ Transitioned the company from a decade of flat revenue growth to on pace for low-double-digit revenue growth (approximately 11+%). ➤ He moved corporate headquarters from Decatur, AL, to a new facility in Huntsville, AL, to access a larger pool of skilled workers. ➤ Under his leadership, the company acquired Eagle Technologies, a fire service garment provider located in Manchester, England.➤ Initiated manufacturing expansion in India and Mexico, to support future growth.
Pmd Solutions, Llc
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PresidentPmd Solutions, Llc Apr 2024 - PresentHuntsville, Alabama, United StatesExecutive consulting services with a focus on strategic planning, revenue growth strategies, product and market diversification, product sourcing and sales management for international manufacturing companies within or considering entry into the Personal Protective Equipment (PPE) markets. With 30+ years of experience in the PPE markets, I offer deep knowledge of textiles, sources, competitors, markets, products, and international standards as well as a historical perspective on what strategies have and have not been successful in the marketplace in terms of revenue generation, cost reduction, and ultimately P&L performance.
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Chief Executive Officer, President And SecretaryLakeland Industries 2020 - 2024Huntsville-Decatur-Albertville, Alabama, United StatesLed a global workforce, with manufacturing facilities in five countries, warehouses in 15 countries and sales representatives in 18 countries. Leads investor relations, product development, growth and investment, resulting in the highest revenue years in company’s history.With FY24 revenue of $128 million and 1,800 employees, Lakeland Industries (NASDAQ: LAKE) manufactures and sells protective clothing for the global industrial workforce in abatement, electric and gas utilities, petrochemical, hazardous waste sites, chemical handling, cleanrooms, fire services and road crews, among others.➤ Led Lakeland through COVID-19, resulting in five highest years of revenue, and moved the company from a decade of flat revenue growth to on pace for sustained high-single-digit- to low-double-digit revenue growth (approximately 8% to 11+%).➤ Increased gross margins from 34% to consistently more than 41%.➤ Increased average EBITDA from $7.4 million for five previous years to $16.8 million average over six years.➤ Initiated global strategy shifting sales focus from core disposables business to growing strategic, high-value product lines (from 46.3% of sales in FY19 to 60.7% YTD FY24), resulting in improved gross margins and forecast accuracy.➤ Initiated investment in nascent connected worker market (BodyTrak) - £5.7 million in equity and convertible notes (27% of total shares).➤ Initiated manufacturing expansion in Monterrey, Mexico, to compress lead times and support future growth in the Americas for fire service and nearshore cleanroom manufacturing. -
Chief Operating OfficerLakeland Industries 2018 - 2020Decatur, AlabamaResponsible for global salesforce, leading two Regional Sales Vice Presidents and a Vice President of Business Development managing sales offices in 10 countries, warehouses in 15 countries and 70 salespersons in 21 countries, selling in 52 countries.➤ Restructured sales compensation to emphasize gross margin preservation and urgency in closing deals, leading to 8.9% revenue increase and record sales revenue while improving GM from 34.2% to 35.2% in the first year of implementation.➤ Further redesigned sales compensation structures to align salespersons’ goals with corporate focus on margin improvement, higher-value product lines and sales urgency (compensation breakdown – 50% salary-40% commission-10% target attainment bonus).➤ Responsible for attaining P&L targets and high-single-digit revenue growth, increasing GM to upper 30s, maintaining OPEX margin of 28% or lower and growing adjusted EBITDA to low double digits.➤ Responsible for global manufacturing at company-owned facilities in China, India, Mexico, Argentina and Vietnam. These were managed through two Regional Manufacturing Vice Presidents, one for the Americas and one for Asia Pacific.➤ Ramped up production to meet COVID-19 demand, increasing sales from $108 million in FY2020 to $159 million in FY2021.
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Senior Vice President, International Sales And R&DLakeland Industries 2009 - 2018Greensboro, North Carolina, United StatesTasked with increasing geographic, product and market diversification of sales to reduce dependence on DuPont-supplied materials that accounted for approximately 50% of revenue in 2009. Responsible for international sales growth from three international sales offices and warehouses to 10 offices.➤ Oversaw annual R&D budget of $500,000 to $1 million, transferring Lakeland technology to foreign markets (standards certifications and compliance) and developing new products.➤ Grew international sales to more than 50% of total revenue, increasing the number of international salespeople from 15 to 38.➤ Led Brazil extraction after a failed acquisition, shutting down and disposing of company, and settling labor litigation.➤ Began manufacturing at 2 locations in India, inside and outside of a special economic zone (SEZ), which now has 110 manufacturing personnel.➤ Led the development of the first disposable Type 5 / 6 coverall to meet the requirements for CEN (European Committee for Standardization), CE (European Union Standards), JIS (Japanese Industrial Standards) and other standards while meeting U.S. price points.
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International Sales Manager & Head Of Research & DevelopmentLakeland Industries 2008 - 2009Greensboro, North Carolina, United StatesResponsible for sales offices in China, Chile, Argentina, Brazil, Kazakhstan, Russia and Australia, increasing international sales revenue by $20.8 million from 2004 to 2009 for a 28.9% CAGR. Holds nine U.S. patents as Inventor or Co-Inventor, eight of which are for protective clothing fabrics.➤ Completed development of five chemical barrier fabrics to compete with DuPont Tychem line of products in the international market and later within the North American market.➤ Designed and introduced five fabrics representing 15% to 20% of consolidated Lakeland revenue annually.➤ Developed and patented a process for producing biodegradable, breathable, chemical barrier fabric for protective garments.
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International Sales ManagerLakeland Industries 2006 - 2008Greensboro, North Carolina, United StatesAdded sales in Mexico, Argentina, Chile, China, Australia, India, Russia and Kazakhstan. Responsible for global management of Lakeland IP, patents and trademarks.➤ Set pricing and made distribution decisions that increased margins from 28% to 34% in response to business challenges.➤ Opened sales offices in China, Russia, Australia, Chile, Argentina and India.➤ Assembled an international team of 44 salespeople in 19 countries around the world.➤ Trained International Sales team in features and benefits of Lakeland products versus competition.➤ Served as Lakeland legal representative for product liability litigation.
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Technical Marketing ManagerLakeland Industries 2004 - 2006Greensboro, North Carolina, United StatesResponsible for physical and chemical testing of new fabrics. Responsible for assisting Sales team and Customer Service in properly positioning Lakeland fabrics in the market.➤ Worked with customers to explain standards and industry best practices relative to chemical protective clothing.➤ Served as Lakeland Representative to National Fire Protection Association (NFPA), ASTM International (formerly known as American Society for Testing and Materials) and the International Safety Equipment Association.➤ Lakeland Representative to NFPA (FAE-HAZ) Committee with responsibility for NFPA 1991, 1992 and 1994 Standards for Chemical Protective Ensembles.➤ Lakeland representative to ASTM F23 Committees.➤ Member of the U.S. Secretariate to ISO (ASTM); introduced ANSI 107 into ISO, which ultimately became ISO 16602-2007 Standard on Protective Clothing for Protection Against Chemicals.➤ Lakeland Representative to the International Safety Equipment Association; Chair of the Protective Clothing Group; Member High Visibility Clothing Group; and Member Hand Protection Group.
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Sales Manager & Manufacturing Manager - NonwovensPrecision Fabrics Group 1991 - 2004Greensboro, North Carolina, United StatesSales Manager (PPE), 1996 – 2004 | Manufacturing Manager – Nonwovens, 1991 – 1996Sold, finished and laminated nonwoven fabrics (hydroentangled, SMS, SBPP and needlepunched) for medical, personal protection, wipes, mattress pads and window treatments. -
Positions Of Increasing Responsibility - ManufacturingBurlington Industries 1985 - 1991Clarksville, Virginia, United StatesManufacturing worsted wool and blended fabric finishing and dyeing.
Charles Roberson Education Details
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Business Administration
Frequently Asked Questions about Charles Roberson
What company does Charles Roberson work for?
Charles Roberson works for Pmd Solutions, Llc
What is Charles Roberson's role at the current company?
Charles Roberson's current role is Experienced Chief Executive Officer and Chief Operating Officer | Global PPE Supplier | Launching International Sales | R&D and Product Development | Textile Manufacturing | Expertise in International Standards.
What schools did Charles Roberson attend?
Charles Roberson attended The Citadel.
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