Charles Saad

Charles Saad Email and Phone Number

Business Unit Director @ Omnicom Media Group (MENA)
Qatar
Charles Saad's Location
Qatar, Qatar
About Charles Saad

My career journey spreads over 12 years of international media experience undertaking several regional roles across Middle East and Africa with an equity in managing multi-million dollar media clients, across multi geographies, teams, disciplines and functions. These placements enabled me to develop a fast-paced skill set to help marketers and agencies to think differently by applying technology and paid media optimization aimed at enhancing marketing performance.

Charles Saad's Current Company Details
Omnicom Media Group (MENA)

Omnicom Media Group (Mena)

View
Business Unit Director
Qatar
Employees:
294
Charles Saad Work Experience Details
  • Omnicom Media Group (Mena)
    Business Unit Director
    Omnicom Media Group (Mena)
    Qatar
  • Um Worldwide
    Business Director
    Um Worldwide Oct 2022 - Present
    Qatar
    Spearheaded the entire operation and trading for high-profile clients: Supreme Committee, Qatar Foundation, Vodafone, & QIB.• Developed and implemented successful business strategies within 2022.• Managed a team of employees, provided mentorship & performance evaluations that resulted in a 100% increase in employee retention.• Negotiated contracts with vendors, resulting reduction in expenses while maintaining the highest level of quality of services.• Conducted market research & analyzed data to identify trends and opportunities, resulting in the launch new major campaigns that generated revenues to our clients • Established and maintained relationships with key clients
  • Um Worldwide
    Media Director
    Um Worldwide May 2018 - Oct 2022
    Qatar
    Media Director role for investing in integrated media platforms for delivering strategic and commercial objectives for customer acquistion as Qatar Airways, Supreme Committee to name a few
  • Qatar National Bank Group
    Integrated Marketing Communications Manager
    Qatar National Bank Group Aug 2012 - Apr 2018
    Qatar
    Media/Communication ManagerIn charge of managing the Media Planning, budgeting & Trading • Successfully managed a USD40M yearly budget for Media Planning & Trading, resulting in increased brand visibility and market shareacross local, regional, and international markets.• Developed and implemented media strategies for more than 30 countries, resulting in a 25% increase in brand awareness in key markets.• Negotiated large media deals resulting in a 20% reduction in media spendand increased reach across key markets.• Managed Google Analytics for the bank, resulting in a more data-driven approach to decision making and a 15% increase in website traffic.
  • Um Ww
    Planning Manager
    Um Ww May 2011 - Jul 2012
    Qatar
    Responsibilities:• Successfully managed and executed media planning and buying for the largest media account in the market, Qatar Telecom, with a yearlybudget of USD 10M.• Developed and implemented a comprehensive media strategy for local, regional and international markets, resulting in increased brandawareness and customer engagement of 35%.• Conducted industry, market feasibility reports, providing insights & recommendations for future media planning and buying decisions.
  • Um Ww
    Media Manager
    Um Ww Jan 2009 - May 2011
    Ksa
    Successfully managed the media planning and trading for Kingdom Holding Company's 2 Billion Riyals IPO, covering an international mediareach spanning from Japan to the USA.• Led the development of a strategic media plan for ANB, resulting in increased brand awareness and customer engagement of 25%.• Maintained strong relationships with key clients from project conceptualization to tendering, resulting in long-term partnerships, increased revenue & achieved 90% retention.
  • Um Ww
    Senior Media Planner/Senior Media Executive
    Um Ww Dec 2005 - Dec 2008
    Ksa
  • Cda
    Account Executive
    Cda Jul 2005 - Dec 2005
    Lebanon

Charles Saad Education Details

  • Ndu
    Ndu
    Marketing Concentration
  • Sagesse
    Sagesse

Frequently Asked Questions about Charles Saad

What company does Charles Saad work for?

Charles Saad works for Omnicom Media Group (Mena)

What is Charles Saad's role at the current company?

Charles Saad's current role is Business Unit Director.

What schools did Charles Saad attend?

Charles Saad attended Ndu, Sagesse.

Who are Charles Saad's colleagues?

Charles Saad's colleagues are Amata El Mouhawess, Saline Azzi, Omnicom Media Group Mena, Huda Serbey, Najwa El Didi, Natalya Hassan, Joby Jacob George.

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