My main mission as the influencer and talent manager is to designing the global influencer strategy and programCORE RESPONSIBILITES:Develop and maintain successful influencer relationships that drive brand visibility, engagement, and conversions. Increase ROI from influencer campaigns through strategic planning, targeting, and performance optimization. Accurately track, analyze, report, and present critical metrics to measure the success and impact of influencer campaigns. Increase brand recognition and loyalty through authentic influencer content and endorsements.

2017-PRESENTAs the digital brand manager for the group, responsibilities are focused on developing the global social media content strategy and editorial framework across 165 countries and 30 brand partnershipsRESPONSIBILITIES:• Designing and implementing the global social media and brand communication strategy for the group spanning over 165 countries across 40 social media channels and overseeing 20 social media managers• Building the content framework and editorial line for sponsorship activations and partners such as RUF Porsche, Brabus, BMW, McLaren, MotoGP, 24H Le Mans, Dakar & Suzuki• Providing thought leadership social assets and digital marketing solutions to the local markets• Developing the fan to customer social CRM program• Optimizing the company platforms and designing the CMS to support e-commerce and digital sales funnels for b2b distributor network• Designing the sponsorship measurement & BI program to optimize our partnerships using data and insights• Collaborating with external agencies and freelancers to produce social first content and campaigns • Reporting directly to the top management and shareholders

Crowdmix was the UK's fastest growing startups and I was responsible for implementing the global go to market social strategy and developing the influencer outreach and partnership programI led a marketing team of 40 and implemented a successful early growth strategy and program generating over 300K sign ups prior to beta launch.RESPONSIBILITIES:• Developing a global social media and marketing strategy to launch the platform and bring the brand to life• Building an influencer partnership program• Designing the customized campaign activation platform• Gathering influencer insights and feedback for product development• Building and managing a global marketing team of 40 people • Designing and executing the social media campaigns and influencer activations• Developing bespoke campaigns for influencers, artists and brands• Project managed a $500k implementation of Sales Force & Sprinklr (CRM & Social listening)• Developing the influencer outreach and acquisition strategy • Establishing the marketing team structure and social brand governance• Held weekly planning, daily stand ups and weekly retrospectives using agile techniques• Pitched to shareholders and potential investors• Building the USA team structure and marketing operations • Managing and optimising all paid social spend• Designing the digital end-to-end customer journey roadmap• Introducing A/B testing with influencers and creators to improve product functionality

I set out with a vision to provide digital & social strategy within the electronnic music scene. Specifically artists, festivals and venues. I was involved in all aspects of the business initially but as we grew I was responsible for the overall running of agency, creative direction and winning new business.RESPONSIBILITIES:• Managing the agency and client relationships• Designing social campaigns for clients• Taking a lead in clients marketing and advertising strategies• Liaising with clients at a senior level on a day-to-day basis• Managing the Social media and Design teams of 15 people• Identifying and hiring for the required roles for company growth• Identifying trends and strategies to sign up new influencers for client accounts• Held weekly planning, daily stand ups and weekly retrospectives using agile techniques• Held creative brainstorming sessions with clients• Event logistics & planning for activations• Community management for client accounts • Managing the paid media budgets for clients• Social media monitoring and reporting• Creative management of designers and videographers• Performance tracking and reporting for team members• Providing social media reports for clients• Managing the company financial accounts

I'm a creative, outgoing photographer who specializes in the events industry and I have extensive experience working with brands to achieve their brief.