Charles Less

Charles Less Email and Phone Number

Associate Director, Business Development, Asia @ South Pole
Singapore
Charles Less's Location
Singapore, Singapore
About Charles Less

Areas of Expertise;- Increased revenue from 15-30% year on year for 5 consecutive years achieving budget every year.- Excels at building sales, operations, and research teams with a track record of transforming and motivating teams to over perform in all key areas.- Not afraid of taking risks for a chance to generate more revenue. Always considered by peers and colleagues to be “ahead of the game” in technology and partnerships.- Uses data to spearhead the launch of several development strategies including sales of nearly every major sporting event distributed in Asia, the launch of several linear channels and Asia’s largest OTT service.- Created and managed key relationships with telco platforms, distributors, publishers, ad agencies, and clients throughout the world.- Results driven, which has always been recognized throughout career and seen significant promotions as a result.

Charles Less's Current Company Details
South Pole

South Pole

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Associate Director, Business Development, Asia
Singapore
Website:
airfixcarbon.com
Employees:
6
Charles Less Work Experience Details
  • South Pole
    Associate Director, Business Development, Asia
    South Pole
    Singapore
  • Lemma
    Regional Head, Sea
    Lemma May 2023 - Present
    Singapore, Singapore
  • Pancast
    Director Of Revenue
    Pancast Mar 2021 - Apr 2023
    Singapore
    Revolutionizing the Programmatic Space in South East Asia
  • Iflix
    Head Of Advertising Sales
    Iflix Oct 2018 - Sep 2020
    Singapore
  • A+E Networks Asia
    Head Of Sales, Advertising
    A+E Networks Asia Mar 2011 - Oct 2018
    - Responsible for creating Advertising Sales team .- Building business throughout SEA on History Channel, Bio and Crime & Investigation- Instrumental in forming global partnerships with AETN brands.
  • Espn Star Sports
    Svp Of Ad Sales
    Espn Star Sports May 2005 - May 2011
    - Responsible for over $50 million in advertising revenue. Have grown the revenue by over 30% and have always achieved or exceeded budget since appointment. - ESPN STAR Sports Executive Committee member. - Manage sales team of 45 with 7 direct reports, inclusive of the research department. - Oversee all sales budgeting, forecasting and P&Ls. - Sales territory includes all markets outside of China, India and Taiwan.
  • Espn Star Sports
    Vp Advertising Sales, Sea
    Espn Star Sports Feb 2003 - May 2005
    - Generated over $14 million per year in revenue from South East Asia. - Increased revenues 20% each year. - Motivated a sales team of 5 and managed agents in Malaysia, Thailand, Indonesia and Australia. - Instrumental in developing ESPN STAR Sports’ portfolio into a 360 degree solution for clients. (Key examples, Nokia, Malaysia Airlines, Gillette.) - Managed the U.S. trade marketing for STAR TV as well as the commercial booking operation of all revenue booked through the New York office.
  • Star
    Vp Sales
    Star Jan 2000 - Feb 2003
    - Responsible for STAR’s advertising sales interest in North America growing revenue from $3 million to over $8 million. - Managed a team of six and also responsible for appointing and liaising with North American sales agents.
  • Star Group
    Senior Sales Manager
    Star Group Jan 1999 - Feb 2000
    - Generated over $2 million dollars per year in revenue from U.S. advertisers looking to capture Asian markets. - Researched and developed new client relations for STAR TV in North America. - Represented News Corp’s Asian portion of all global deals done through News Corp One. - Managed the U.S. trade marketing for STAR TV as well as the commercial booking operation of all revenue booked through the New York office.
  • Star Tv
    Client Servicing Manager
    Star Tv Sep 1998 - Dec 1998
    - Responsible for servicing the top 20 advertisers of STAR TV’s 30 channels.- Explored opportunities in industries where STAR TV demanded more presence. -Spearheaded the advertising sales for STAR TV Internet services which included Channel [V].com, Phoenix.com, espnstarsports.com and startv.com
  • Star Tv
    Network Sales Manager, Espnstar Sports
    Star Tv Jun 1997 - Aug 1998
    - Migrated and managed the selling responsibilities for ESPN and STAR Sports advertising when the two channels merged.- Designed and executed a strategy for the STAR TV global ad sales force to sell four sport television services.- Negotiated deals with key accounts of which included Nike, Reebok and Castrol.- Achieved 20-30% annual increases in revenue since employment- Created and managed annual and multi-year budgets.- Member of the strategic team that made the programming decisions for all the channels.- Produced rate cards and controlled pricing for the services.
  • Star Sports
    Advertising Sales Coordinator
    Star Sports Oct 1996 - Jun 1997
    - Devised unique on-air opportunities to entice advertisers to spend media dollars on sports.- Created a network strategy for STAR Sports with programming, production and marketing departments.- Trained and educated sales force about sports television advertising.
  • Star Sports
    Marketing And Sales Executive
    Star Sports Oct 1995 - Oct 1996
    - Designed and gave various sales presentations to potential clients throughout Asia.- Worked with program suppliers in the development of leads.- Coordinated the content and design for marketing collateral and premiums

Frequently Asked Questions about Charles Less

What company does Charles Less work for?

Charles Less works for South Pole

What is Charles Less's role at the current company?

Charles Less's current role is Associate Director, Business Development, Asia.

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