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Charles Less Email & Phone Number
Associate Director, Business Development, Asia
at
South Pole
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✓ Verified Jun 2026
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Profile completeness 71%
Current company
Role
Associate Director, Business Development, Asia
Location
Singapore, Singapore, Singapore
Company size
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Charles Less is listed as Associate Director, Business Development, Asia at South Pole, a company with 6 employees, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Charles Less.
Charles Less previously worked as Regional Head, SEA at Lemma and Director of Revenue at Pancast.
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South Pole
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About Charles Less
Areas of Expertise;- Increased revenue from 15-30% year on year for 5 consecutive years achieving budget every year.- Excels at building sales, operations, and research teams with a track record of transforming and motivating teams to over perform in all key areas.- Not afraid of taking risks for a chance to generate more revenue. Always considered by peers and colleagues to be “ahead of the game” in technology and partnerships.- Uses data to spearhead the launch of several development strategies including sales of nearly every major sporting event distributed in Asia, the launch of several linear channels and Asia’s largest OTT service.- Created and managed key relationships with telco platforms, distributors, publishers, ad agencies, and clients throughout the world.- Results driven, which has always been recognized throughout career and seen significant promotions as a result.
Current workplace
Charles Less's current company
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South Pole
13 roles
Charles Less work experience
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Regional Head, Sea
Current
May 2023 - Present
Mar 2021 - Apr 2023
Head Of Advertising Sales
Oct 2018 - Sep 2020
Head Of Sales, Advertising
A+E Networks Asia
- Responsible for creating Advertising Sales team.- Building business throughout SEA on History Channel, Bio and Crime & Investigation- Instrumental in forming global partnerships with AETN brands.
Mar 2011 - Oct 2018
Svp Of Ad Sales
- Responsible for over $50 million in advertising revenue. Have grown the revenue by over 30% and have always achieved or exceeded budget since appointment. - ESPN STAR Sports Executive Committee member. - Manage sales team of 45 with 7 direct reports, inclusive of the research department. - Oversee all sales budgeting, forecasting and P&Ls. - Sales.
May 2005 - May 2011
Vp Advertising Sales, Sea
- Generated over $14 million per year in revenue from South East Asia. - Increased revenues 20% each year. - Motivated a sales team of 5 and managed agents in Malaysia, Thailand, Indonesia and Australia. - Instrumental in developing ESPN STAR Sports’ portfolio into a 360 degree solution for clients. (Key examples, Nokia, Malaysia Airlines, Gillette.).
Feb 2003 - May 2005
Vp Sales
Star
- Responsible for STAR’s advertising sales interest in North America growing revenue from $3 million to over $8 million. - Managed a team of six and also responsible for appointing and liaising with North American sales agents.
Jan 2000 - Feb 2003
Senior Sales Manager
Star Group
- Generated over $2 million dollars per year in revenue from U.S. advertisers looking to capture Asian markets. - Researched and developed new client relations for STAR TV in North America. - Represented News Corp’s Asian portion of all global deals done through News Corp One. - Managed the U.S. trade marketing for STAR TV as well as the commercial booking.
Jan 1999 - Feb 2000
Client Servicing Manager
- Responsible for servicing the top 20 advertisers of STAR TV’s 30 channels.- Explored opportunities in industries where STAR TV demanded more presence. -Spearheaded the advertising sales for STAR TV Internet services which included Channel [V].com, Phoenix.com, espnstarsports.com and startv.com
Sep 1998 - Dec 1998
Network Sales Manager, Espnstar Sports
Star Tv
- Migrated and managed the selling responsibilities for ESPN and STAR Sports advertising when the two channels merged.- Designed and executed a strategy for the STAR TV global ad sales force to sell four sport television services.- Negotiated deals with key accounts of which included Nike, Reebok and Castrol.- Achieved 20-30% annual increases in revenue.
Jun 1997 - Aug 1998
Advertising Sales Coordinator
Star Sports
- Devised unique on-air opportunities to entice advertisers to spend media dollars on sports.- Created a network strategy for STAR Sports with programming, production and marketing departments.- Trained and educated sales force about sports television advertising.
Oct 1996 - Jun 1997
Marketing And Sales Executive
Star Sports
- Designed and gave various sales presentations to potential clients throughout Asia.- Worked with program suppliers in the development of leads.- Coordinated the content and design for marketing collateral and premiums
Oct 1995 - Oct 1996
FAQ
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What company does Charles Less work for?
Charles Less works for South Pole.
What is Charles Less's role at South Pole?
Charles Less is listed as Associate Director, Business Development, Asia at South Pole.
Where is Charles Less based?
Charles Less is based in Singapore, Singapore, Singapore while working with South Pole.
What companies has Charles Less worked for?
Charles Less has worked for South Pole, Lemma, Pancast, Iflix, and A+E Networks Asia.
How can I contact Charles Less?
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