Charles Welch Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

• Collaborate with leadership on driving company vision, operational strategy, revenue goals and profitability. • Formalize strategic-planning process to outline strategic goals for competitive positioning and success.• Ensure long-range strategy for financial health and create sustainability in a time of growth and scaling.

• Perform consultative services including opportunity analysis, customer experience, and engagement.• Focus on go-to-market strategy including market dynamics, target segments, and investments.• Uncover opportunities to expand networks between brokers, construction, and design professionals.

Chicago, Illinois, United States

• Increased lead flow by developing diversification strategy for new hospitality customer segment.• Created project management platform to deliver first comprehensive full service project for company. • Built CRM across all real estate verticals to capture data analytics and increase sales forecasting accuracy.

United States

• Refreshed brand for established hospitality construction firm resulting in first positive cash flow in several years.• Identified real estate network opportunities for interior design firm for expansion in new geographical market.• Advised early stage design build firm on positioning and demographic targeting in established market.

Oakbrook Terrace, Illinois, United States

• Executed land and expand launch strategy, achieving 7X growth in brand programs nationwide.• Coordinated post-acquisition integration for largest expansion in company history into luxury segment.• Decreased cash conversion cycle 25% with updated operations and investments in construction technology.

Downers Grove, Illinois, United States

• Reduced customer acquisition costs by adopting PMO framework to manage contract and onboarding process.• Maintained 90%+ team retention rate while overseeing national team delivering hundreds of projects.• Improved gross margin by conducting integrated cost variance analysis with finance department.

• Improved sales velocity by 30% through sales enablement go-to-market strategy focused on deal size. • Leveraged middle-out sales motion to acquire first national brand specification.• Increased market share of key accounts through strategic partnership and master services programs

Chicago, Il

• Developed 5-year strategic roadmap to achieve 40% CAGR through product and segment diversification.• Scaled internal operations by realigning strategy to focus on scalable, niche market opportunities.• Obtained positive ROI on investments in industry conferences, meetings, and lead generation tools.

Greater Chicago Area

• Began new business development program for underserved segment, aligning resources for introductions.• Coordinated with experienced sales and operations management to increase efficiency of sales platform.• Penetrated new accounts for future product and contract development.

Oak Brook, Il

• Analyzed multiple real estate verticals to identify best product-market fit, narrowing target segments.• Acquired first regional, multi-property contracts for launch into limited service hospitality segment. • Created sales process for international manufacturing operation to grow revenue for initial product offering.

• Launched new brand to achieve 32% CAGR in crowded market with direct sales program to A&D community. • Achieved 3X rate of customer acquisition over 4 years with judo strategy focused on agility and service.• Coordinated transition to focus on customer lifetime value with 75% customer retention rate over next 5 years.

Chicago, Illinois, United States

• Re-established territory presence to increase brand awareness in crowded regional market. • Facilitated introduction of operations teams to expand potential customer set in assigned territory.• Coordinated with sales team to establish network of industry advisors to assess regional market needs.

Master Of Business Administration - Mba, Strategy And Marketing

Bba, Marketing, International Business

Activities and Societies: Sigma Alpha Epsilon Fraternity - Texas Theta Chapter