Charles David Email & Phone Number

Bengaluru, Karnataka, India

New Delhi, Delhi, India

• Conceptualized and launched CodeStudio – a platform for programmers to prepare for tech interviews.
• As a growth PM in charge of improving key metrics - Free trial conversion rate, referral rate, repeat rates.
• Created and executed SEO strategies and tactics including Technical SEO, On Page and Off Page SEO
• Relaunched Career Camp – an Income Sharing Agreement career program with dedicated placement support to help students land their dream job.
• Worked extensively in a data driven environment with hands on skills in writing queries in SQL, creating dashboards and using product analytics tools like GA, Google Search Console, Amplitude and Mixpanel

Mumbai Area, India

• Guided organizations through the digital transformation journey - from creating a digital mindset by conducting digital workshops to deploying customized solutions
• Managed implementation of largest banking CRM implementation in the world
• Formulated market entry strategy & devised a technology roadmap for one of India’s largest retailers into small format stores
• Managed product requirements & architected the integration solution for one of the largest Middle East real estate companies helping their residents manage their lease & stay digitally

Mumbai Area, India

• Evaluated the product portfolio and identified 12 brands which needed strategic interventions to drive growth
• Determined market potential, interviewed 134 doctors across cities to understand customer perception and growth drivers
• Obtained VOS through interviews of sales force, brand managers, analysed competitor positioning to identify product gaps
• Identified key problem areas in the brands and recommended solutions for MSD to extend product lifecycle
• Recommended strategic partnerships by analysing product portfolio consisting of competing and complimentary products

Mumbai Area, India

• Responsible for improving the availability of Emami products on shelf in modern trade outlets using Technology.
• Analyzed competitor strategies, positioning & proposed recommendations like different replenishment velocities for different products, a monitoring app, a set of reports - planogram mapping, Availability report, damage.
• Proposed solutions for 4 major problems that Emami faced in MO outlets – 1) Frequent stock outs 2) Lack of visibility of products on shelf 3) Poor activation programs & 4) Inefficient report generation & poor forecasting
• Proposed the AVA approach – Availability, Visibility & Activation by doing a root cause analysis for low availability.
• Visited MO outlets in Mumbai, Delhi & Ahmedabad & interviewed merchandisers, managers at MO outlets.

Mumbai Area, India

• Developed front end web applications using JavaScript, Backbone JS, HTML5 and CSS.
• Managed US based education sector clients & delivered Math Interactives for them targeted towards school students of class 6-10.
• Led a team of junior developers and was responsible for training them & delivering quality projects on time.
• My roles & responsibilities included providing effort & time estimate & acting as liaison with the content & QA teams.
• Won the second prize in Code Guru, flagship programming contest conducted by Zeus.
• Founding member of Zeus Football Club - a club of football enthusiasts at Zeus. We practice regularly at various turfs around the city.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Junior Placement Committee, Toastmaster's Club

Bachelor Of Technology (Btech), Computer Engineering, 9.34/10

Activities and Societies: Coordinator-Central Council, Coordinator CSI