As Strategic Advisor to CEOs & C-Suite Executives, I conduct comprehensive research to identify and recruit senior-level industry leaders, successfully building high-profile client-related focus groups that drives strategicinsights.Among my notable accomplishments:• Secured industry experts from the tourism sector, facilitating insightful C-Suite conversations and learning sessions that enhanced strategic decision-making.• Expanded the company's portfolio and revenue streams by developing and delivering educational content, assistance, and persuasive pitches for new business opportunities.

As President & Chief Executive Officer, I operated a $59M annual budget and led a team of 120 full-time employees.• Created and launched board approved new three-year strategic plan, setting a clear direction for future growth and success.• Surpassed the sales and marketing team's annual quantitative goals by 10% for three consecutive years.• Achieved record-setting monthly room tax revenue totals eight times in FY2022-23 and on 19 occasions throughout the tenure.• Generated a record-breaking $467M in taxable room revenue in 2022, markingan 11.3% increase over 2021 and securing back-to-back years of record performance.• Increased taxable room revenue to a historic $420M in 2021, outperforming 2019 by 4.2%.• Drove direct visitor spending to an unprecedented $3Bn, alongside attracting a record-setting 4.7M visitors.• Set the highest single-month room tax collection record in July 2021, surpassing $50M for the first time in history.• Successfully bid for and hosted the Davis Cup Tennis match in Reno in March 2022, marking its first appearance in the city.• Secured an extended sales contract with the United States Bowling Congress through 2032, ensuring long-term business engagement.• Awarded Best City to Host a Meeting & Best Convention Center by BizBash in 2023, reflecting excellence in event hosting capabilities.• Implemented a refinancing of long-term bond debt, achieving savings in excess of $7M for the organization.• Secured over $2.8M in Federal Funding to aid in Covid-19 recovery efforts.• Achieved significant cost savings on capital expenditures for the fiscal year 2020-21, saving 41.7% of the allocated budget through maximized efficiencies.• Launched Reno Tahoe's first-ever Customer Advisory Board (CAB), enhancing customer engagement and feedback mechanisms.• Created a Regional DMO CO-OP program, incorporating nine Northern Nevada destinations into the Reno-Sparks region, broadening the tourism appeal.

The Nevada Commission on Tourism is composed of the lieutenant governor, who serves as chair; eight members appointed by the governor; the chief administrative officers of the Las Vegas Convention & Visitors Authority and the Reno-Sparks Convention & Visitors Authority; and the following ex-officio, non-voting members: the Chair of the Board of Museums and History, the Chair of the Nevada Indian Commission, and the Chair of the Board of the Nevada Arts Council.

• Internship program coordinator and marketing professor with two direct reports and 100-plus students in a graduate level sports management program.• Delivered sports organizations such as ESPN, Los Angeles Dodgers, LA Clippers, Los Angeles Angels, AEG, Tiger Woods Foundation and Special Olympics to students for sports management internships. Taught graduate level marketing class for five years and currently teach internship class.

Inspired and delighted the imagination of every visitor

• Drive results for a 21 person marketing department which includes marketing, tourism, business intelligence, communications and community relations.• Successfully hosted IPW 2019 which included more than 6,200 attendees from 70 countries around the world. • Totaled 1.8 billion+ media impressions from communications campaigns in 2019 and more than 1 billion+ each year from 2015-2018.• Since joining Visit Anaheim, the organization has captured 100+ industry and marketing awards for outstanding programs.• Launched award-winning content partnership 18-video series on food and craft beer which produced 30+ million impressions in year one and campaign totaled 59 million+ in year two.• Anaheim visitor totals jumped to a record setting 24.4 million people in 2018, the sixth consecutive record setting year and $9 billion of economic impact in the local economy.• Created new Public Affairs programs and messaging with CEO for Anaheim and Garden Grove.• Successfully launched new brand for Visit Anaheim in June, 2015. The activation produced 400+ million impressions in a bi-coastal, 24-hour launch and celebration.• Two 2017 campaigns and two 2015 campaigns named finalist in the state wide Poppy Awards with Visit California. Secured two twinning state-wide marketing wins in that span.• Set records for content management, using video, photography and words to drive awareness and engagement. New destination video garnered 110,000 organic impressions in less than 60 days.• Successfully developed the company's domestic and international marketing plans and strategies. This included leadership and oversight of digital advertising, communications, public relations, creative direction, digital media, website development, Travel Trade sales, marketing and promotional efforts, and all collateral materials.• Developed detailed brand guidelines book for the DMO.• Launched comprehensive digital asset management system housing thousands of documents.

Operating as the flagship program of the Anaheim Transportation Network (ATN), Anaheim Resort Transportation (ART) is a network of 19 interchangeable bus routes with service to more than 70 stops in and around Anaheim and Orange County. ART also collaborates on long-distance connections with regional transportation providers, as well as with the City of Anaheim on transit initiatives for locals.

Represent Visit Anaheim and surrounding Orange County, California, destinations, hotels and attractions on the state-wide marketing organization, responsible for $100 million+ marketing budget for California Travel and Tourism.* Brand & Content Committee’s Vice Chair

• As the most senior marketing executive at the company, my responsibilities included driving the Luxe brand, digital strategy, managing multi-channel integrated marketing campaigns (SEM, SEO), corporate partnerships, social media, advertising, public relations and business development.• Luxe Hotels and L.E. Hotels provides exceptional sales and marketing results for nearly 200 independent hotels in 31 countries around the world. The luxury hospitality company also has three branded properties in Southern California including Beverly Hills, Bel Air and downtown Los Angeles.

Coast 2 Coast Experts is a boutique digital marketing company with an emphasis in digital marketing and social media engagement. Clients include U.S. Oncology, International Literacy Project, Education Spectrum, Palcheck, Los Angeles Dodgers, Jewish Federation Orange County & Spartan Race• Services include: Brand Development, Website traffic growth, SEO & SEM, Social media education and engagement, blog development, Email Marketing, public relations, and Crisis Management.

• Boosted team’s ROAS to an all-time high.• Using social media, developed concept and launched company’s first-ever viral marketing campaign featuring Hollywood icon Ed McMahon. Outreach program included two internet-based videos, which generated more than 500 million media impressions, 800 news stories, and hundreds of thousands of page views. The campaign provided an 11% lift in new memberships for unique market segment. The campaign was named a Silver Anvil award winner.• Created brand infrastructure and direction for freecreditreport.com and the company’s first-ever brand guidelines, including a restructuring of company collateral.• Defended the freecreditreport.com brand as chief spokesman for all business unit media interviews.• Established Top 10 single Day orders record in company history after taking over internal Search Marketing team. • Grew department from infancy to eight person team while managing two external agencies and multiple vendors• Managed extensive company segmentation research, developed detailed competition matrix and held focus groups with long-time customers in three states (Ill, CA and AZ).

• Increased sales by 900% in one year for San Diego-based Section 1 as Vice President of Sales and Marketing. • Closed $500,000 news business partnership with Major League Baseball for a national promotion with DHL. • Opened new accounts with UCLA Athletics, Toshiba Golf Classic and the Orange County Youth Sports Foundation.• Provided strategic and proactive marketing and public relations services for The Laguna Beach Visitors and Conference Bureau, Disneyland Resort, Festival of Arts/Pageant of the Masters, AEG Sports, caDance Festival, The National Sports Collector’s Convention, National Junior Basketball, Old Hampton, TVT, NBA Development League Anaheim Arsenal, Jewish Federation of Orange County and Laguna Culinary Arts.

Directed corporate publicity, community development, synergy, web site, & alumni association. Worked closely with sponsorship, marketing and sales departments to meet company’s strategic goals. Created exposure opportunities and devised and executed strategic positioning for the team as it relates to all business related topics. • Generated millions of dollars in earned media during 2002-03 and 2003-04 hockey seasons.• Sold out all of the team’s major community partnership events and increased revenue by at least 20% of each event; developed and sold sponsorship packages for a variety of events.• Maximized match cap with the McCormick Tribune Foundation of $400,000 in grants for non-profit groups in one year. Celebrated Mighty Ducks Care surpassing $5 million plateau in grants given for 32 community groups. • Launched online donor assisted giving (DAG) campaign for Mighty Ducks Care in April 2005 and generated $133,000 for five non-profit organizations in 60 days.• Increased traffic to team’s web site by 123% in one year, from 850,000 unique visitors to 1.9 million unique visitors. Researched and hired new web site firm to overhaul current mightyducks.com web site.• Partnered With Reality TV show “The Bachlorette” at Ducks home game for one Hour of Free, earned media.• Developed and executed the first-ever crisis communications workshop for team’s senior management in 2004.• Initiated postcard program for U.S. soldiers one month prior to Iraqi invasion. First sports team to reach out to U.S. Military and secured 4,000 signatures and national press during March, 2003 campaign.• Secured first ever sponsor-branded freeway signage in 12 locations for building’s lead sponsor, Arrowhead Water.• Successfully launched the Mighty Ducks new Third Jersey that generated local, regional and national publicity.• Resurrected the City of Anaheim’s “Face-Off” Luncheon with business community in 2002-03 and doubled attendance in 2003-04.

• Grew company from a solo operation to a nine-person team. • Increased gross revenues at least 50% each year over a five-year period.• Closed 90% of all new business and led all media strategy with clients. Client roster included: Dealtime (shopping.com), ECI Telecom, Hot Bar, Net Talk, VCON, Governor of Pennsylvania Tom Ridge, Governor of Georgia Roy Barnes, One Jerusalem, Versaware and vTrails.• Managed all foreign media during 500,000 person unity march. • Secured rights for Major League Baseball internationally and promoted and marketed the sport in four countries.

Served as one of 23 members on the senior management team guiding the baseball organization. • Editor of the annual Dodger media guide, pre- and post season information guides and edited six to eight pages of game-day media notes for local, national and international press. Expanded yearly media guide in several categories including opponent and record sections. • Served as company spokesman and represented the club on road trips. Traveled to all national league cities and provided detailed game day-day information. • Represented the team on international good-will trips to places like Mexico, Japan and Taiwan. • Wrote and distributed press releases, handled fan, media and charity requests. • Selected to work the post-season for the National League Championship Series and World Series during tenure.

• Created and launched the university's first ever sports marketing and promotions department.• Developed and sold custom sports sponsorship packages which led to a 416% increase in revenues over a two-year period. Signed Disneyland as UCI's first corporate sponsor.• Created UCI basketball's first ever midnight magic, the first Southern California school to hold a fan attended preview practice event and college concert.