In my current position, I craft compelling narratives and content strategies that drive results for both B2B and B2C brands in the digital realm and print advertising space.Responsibilities include: 🖥️ Digital Marketing & Advertising🧠Creative & SEO Copywriting📝 Content Strategy✍️ Community Management🏈 Business Development 👀Brand Positioning & Messaging📲 Social Media💻 Email Strategy💰 Paid Media

I managed, strategized, and executed all of the creative content on behalf of our brand partners and clients. From content calendars and emails to video scripts and national ad campaigns, my job is to take big ideas and find ways to deliver them in a disruptive manner.Some of my roles and responsibilities include:*Drive content strategy for agency and agency partners.*Business development.*Centralize content marketing efforts across agency and agency partners by planning, tracking, executing, and measuring content to support all stages of the marketing funnel.*Build, manage, and maintain a content calendar based on how content maps to the customer lifecycle.*Use UX data and insights to develop a content strategy that promotes agency and agency partners long-term vision.*Oversee the development, design, and production of all content.*Leverage stakeholder and user insights to create a long-term vision for the content that’s generated.*Use consumer analytics to determine the best way to engage users, and ensure all content maps to KPIs like brand awareness, loyalty, and lead gen.*Publish and format content across multiple CMS platforms.*Develop content according to SEO best practices.*Conduct periodic content audits.

As a contributing writer and editor for Boardroom, I got the chance to cover various topics and themes at the intersection of sports and business —including in-depth analysis of professional athlete salaries, thorough coverage of popular pro sports events, player brand and marketing projects and much more.I also helped create, curate, and edit Boardroom's Headline to Go newsletter - a daily email newsletter covering a variety of trending news and topics in sports, business, entertainment, and more.

Responsibilities include managing an agency-wide content strategy, internal and external communication and working with a talented team of writers & strategists to create quality content for a variety of B2B and B2C clients.Responsible for creating internal processes and workflows to maximize efficiency and guarantee quality content is created (i.e. Style Guides, Content Calendars, Editing Workflow, etc)

As the Content Marketing Manager at Vital, my responsibilities included content generation for a variety of B2B and B2C companies and clients. I helped create a variety of content, such as blogs, press releases, lead nurture campaigns, landing pages, eBooks, white papers, social media and more. Inbound Certified with HubSpot. Experience creating PPC campaigns with Google AdWords.

*Responsible for developing feature story ideas, working in a fast paced newsroom environment, covering breaking news, investigative reporting and business profiles.*Provided thorough coverage of 2012 General Election and Republican Presidential Primary, as well as numerous other national, state and local elections.*Wrote a weekly column called “Behind the Story” about the City of Portsmouth, NH.]*Provided thorough coverage of City of Portsmouth municipal beat.*General photography skills, as well as experience using social media and other digital tools to report the news.*Routine rescue dummy for Fire Department.*Did 8Gs in a stunt plane with Sean Tucker.*Drank a few beers with Dierks Bentley.*Hung out with John McCain.

*Responsibilities included covering stories dealing with; municipal government, breaking news, State House, military, features, business, entertainment and more.*Experience covering local and state and national elections. Covered multiple presidential primary and general elections.

Freelance writing/photography in various communities throughout Maine