Senior Director, Revenue Strategy & Enablement
San Francisco, California, Us
I reported directly to the Chief Revenue Officer and played a key role in collaborating with various teams at Scoop, including revenue, marketing, communications, and product teams. Together, we worked on effectively executing the enterprise go-to-market strategy. My primary focus was on engaging C-Suite HR and Real Estate executives to introduce Scoop's product to their workforces.In addition to overseeing revenue strategy and enablement, I took on the responsibility of developing original research and thought leadership content. This involved quantifying and explaining complex or unfamiliar concepts to our core commercial audiences, including C-Suite, Government, and Media. These insights were disseminated through various means, such as new value propositions, sales narratives, presentations, issue briefs, and content marketing.Furthermore, I confidently represented the company at public events, which included delivering keynote presentations, participating in media interviews, and contributing to industry expert panels. The audiences at these events ranged from small gatherings to large-scale events with over 2,500 attendees.Additionally, I led the company's public policy efforts for both Federal and State initiatives. This involved focusing on issues related to infrastructure, mobility, small business, and startup-specific matters. This role allowed me to have a direct impact on shaping public policy and advocating for initiatives that aligned with Scoop's goals and values.
