Charles Chow Email & Phone Number

Minneapolis, Mn, Us

Helping organizations succeed with Apple. Apple device management and endpoint protection for Mac and mobile

Monroe, Louisiana , Us

Responsible for brand awareness and demand generation activities aimed at accelerating pipeline growth across the buyers' journeySelected Accomplishments:Created a unique brand and product positioning narrative to position the organisation as the partner of choice utilizing solutions marketing proposition to drive value-based adoption for entire suite of transformational servicesSuccessfully implemented demand generation targeted at the top-to-bottom of funnel leads to ensure qualified leads conversion to sales accepted opportunities through various marketing engagements including roundtables, industry events, webinars and social media marketingManaged a successful marketing team across APAC covering Solutions Marketing, Field Marketing, Content Marketing, Digital Marketing and Alliance Marketing

London, Gb

Responsible for demand generation and enhancing brand awareness in the region through strategic thought leadership and digital campaigns targeted at Marketing and Research divisions among top FMCG brands. Selected Accomplishments:• Spearheaded the formation of the marketing automation platform in Asia with specific outbound campaigns targeted FMCG brands to building top-of-the-funnel pipeline.• Responsible for content positioning for key research findings and indicators to extract value-insights targeted at C-suite in the buyers’ journey. • Built the pan-Asia public relations network comprising key FMCG journalist, writers, influencers and media experts to build brand awareness through media relations.

Southlake, Texas, Us

Responsible for Account Based Marketing (ABM) and Go-to-Market product positioning in Asia Pacific utilising best in class digital marketing channels.Selected Accomplishments:• Developed regional ABM plans for APAC targeting named accounts with projected sales value in excess of $2mil within the aviation industry.• Delivered on digital marketing campaigns focused on value creation with specific emphasis on inbound marketing to drive pipeline growth. • Established brand presence programs to include media relations and social media engagements. • Successfully implemented sales enablement programs creating value selling messaging across marketing assets and campaigns. • Generated and measured marketing budget spend across all marketing channels.

Monroe, La, Us

Responsible for field marketing including demand generation, marketing communications and partner marketing. Selected Accomplishments:• Responsible for executing on Account Based Marketing (ABM) programs against set commercial objectives and to ensure alignment with sales and cross functional teams.• Implemented demand generation programs that incorporated content curation for digital platforms to drive pipeline growth. • Successfully launched a suite of hosting and cloud services integrated with partner solutions. • Kick started the region’s ABM strategy targeting only the top 10 named accounts in FSI and telco space.

Singapore, Singapore, Sg

Responsible for developing integrated marketing communications programs for clients across high tech, manufacturing and healthcare verticals. Selected Accomplishments:• Worked with clients’ product and sales teams to develop specific marketing messaging as part of the content curation process. • Successfully implemented demand generation campaigns on multiple marketing automation platforms (Marketo, Eloqua & Hubspot) in support of clients’ Account Based Marketing (ABM) strategies.• Performed market research and demographic profiling to identify key product messaging targeted at specific buyer personas.

Redwood City, California, Us

Responsible for driving brand awareness across the region and to specific vertical markets and internal communications to align marketing objectives to commercial goals. Selected Accomplishments:• Established a regional network of public relations agencies in Asia Pacific to manage media relations, analysis and investor relations. • Secured high value media and broadcast interviews for C-suite to disseminate key messages to enhance brand presence as a market leader. • Responsible for a team of marketing communications managers across the region to drive media and digital presence with alignment to global marketing strategies.

Responsible for the formulation of marketing go-to-market plans with channel partners to ensure alignment with global objectives and regional sales targets. Selected Accomplishments:• Spearheaded the launch of wireless broadband Internet roaming services in Asia Pacific coordinating service proof of concept and product service viability with major Internet providers in APJ.• Established channel marketing relationships with major Internet providers to extend network point-of-presence and to further build alliance loyalty among existing providers from APAC region.• Developed strategic channel communications program through compilation and analysis of primary and secondary research data backed by past revenue performances; combining communications initiatives including public relations, brand building activities and below-the-line promotion campaigns.

Paris, Fr

Responsible for marketing communications programs to build demand generation and brand awareness in existing and new markets in the region. Selected Accomplishments:• Led a dynamic team of 6 field-marketing managers in the execution of public relations, events and product launch activities ensuring brand consistency aligning with corporate messaging and objectives. • Established a public relations agency network across 6 regions in Asia having met the doubled year-on-year the media objectives and KPI. • Launch an internal communications publication targeted at motivating employees on the company’s successes in customer wins.