Charley Cooper Email & Phone Number

Greater London, England, United Kingdom

London

London, England, United Kingdom

London, United Kingdom

Seconded onto a strategic SVOD project reporting into the Marketing Director

Working across product marketing and video on demand strategy on the ITV Hub and as the brand lead on CITVKey responsibilities:• Leading on air and digital campaigns (TV, cinema, OOH, VOD, rich media, mobile and paid social) from strategy, planning and briefing through to delivery, optimisation and performance analysis • Management of our marketing apprentice• Management of media planning and in-house creative agency• Key stakeholder management across commissioning, online, product, UXD, customer engagement and scheduling• Working closely with research and planning teams to ensure content development, digital products and programming are on brand with audience at the heart of our focus • Monitoring and measuring all acquisition traffic to the ITV Hub to allow for constant optimisation of strategy • Overseeing and delivering PCAs to our stakeholders and the wider business

A year’s introduction to the business working across multiple departments to ensure a rounded understanding of broadcasting.Marketing Placement (included Brand and Acquisition, Press and Publicity and Business Intelligence):• Responsibility for the day-to-day marketing for ITV Player; coordinating media and creative assets across on air, digital, social and CRM • Campaign implementation and reporting including presenting to key internal stakeholders• Monthly competitor and creative reviews • Writing consumer facing copy for FAQs, product messaging and social media • A lead contact for partnerships and promotional merchandise on the ITVBe channel launch • Proficiency in data analytics tools: comScore and Google AnalyticsOnline Editorial:• A role in digital production and social media specialising digital strategy and the creation of content for ITV programmes and brandsProduct: • A multiplatform role working across ITV’s apps and browsers with a focus on connected TVs

Digital Marketing And Leadership, Distinction

Bachelor Of Arts (Ba), History, 2.1

Co-President of History Society 2012-2013 Features Editor for The Exeter Tab 2011-2012

A Levels (A*Aaa)

Gcse: 7(A*), 3(A), 1(B)