Charley Cooper Email & Phone Number

Greater London, England, United Kingdom

London

London, England, United Kingdom

London, United Kingdom

Seconded onto a strategic SVOD project reporting into the Marketing Director

• Working across product marketing and video on demand strategy on the ITV Hub and as the brand lead on CITVKey responsibilities:
• Leading on air and digital campaigns (TV, cinema, OOH, VOD, rich media, mobile and paid social) from strategy, planning and briefing through to delivery, optimisation and performance analysis
• Management of our marketing apprentice
• Management of media planning and in-house creative agency
• Key stakeholder management across commissioning, online, product, UXD, customer engagement and scheduling
• Working closely with research and planning teams to ensure content development, digital products and programming are on brand with audience at the heart of our focus

• A year’s introduction to the business working across multiple departments to ensure a rounded understanding of broadcasting.Marketing Placement (included Brand and Acquisition, Press and Publicity and Business.
• Responsibility for the day-to-day marketing for ITV Player; coordinating media and creative assets across on air, digital, social and CRM
• Campaign implementation and reporting including presenting to key internal stakeholders
• Monthly competitor and creative reviews
• Writing consumer facing copy for FAQs, product messaging and social media
• A lead contact for partnerships and promotional merchandise on the ITVBe channel launch

Digital Marketing And Leadership, Distinction

Bachelor Of Arts (Ba), History, 2.1

Co-President of History Society 2012-2013 Features Editor for The Exeter Tab 2011-2012

A Levels (A*Aaa)

Gcse: 7(A*), 3(A), 1(B)