Charlie Hamilton Email and Phone Number

• Directed marketing strategy and managed sales enablement activities for healthcare and life sciences industry, generating $30M in estimated fees attached to new marketing-originated opportunities.• Partnered with business developers to increase engagement at key accounts through effective campaign and event strategies, leading to closure of 20 marketing-driven wins and generating $12M in revenue.• Identified key focus areas for go-to-market strategy optimization, partnered with leadership to revamp client story development and promotion, analyzed website performance, and created workflows to enhance web navigation and engagement, resulting in 15% increase in asset engagement/downloads.• Developed, edited, and published sales enablement materials (thought leadership, client stories, service offering materials) for use in sales meetings, as web content, and in digital and direct campaigns.

• Deployed targeted digital and direct email nurturing programs (100+) and managed campaign strategy, tracked performance, and made ongoing enhancements to increase number of marketing qualified leads generated and conversion of marketing qualified leads to sales qualified leads.• Drove development and launch of four new healthcare service offerings, ensuring internal and external sales enablement materials maintained and distributed accordingly.• Facilitated weekly sales enablement team calls, highlighting new and ongoing internal initiatives, and providing collaborative forum to raise concerns and work through present technical issues.• Managed employee training for four new industry hires while offering continuous guidance and mentorship on standard process procedures, best practices, and responsibilities.

• Executed the successful launch of a new medical device, contributing to market research, product positioning, and GTM strategy. Achieved 30% growth in product adoption within the first quarter, with stable retention.• Conducted in-depth pharmaceutical market analysis, identifying emerging trends and competitive shifts. Deployed a targeted marketing plan that resulted in a 15% increase in market share for the specific drug class.• Analyzed patient experience and consumer behavior for a leading healthcare provider. Executed a tailored patient engagement program, resulting in a 20% increase in NPS scores and a 17% rise in patient retention.• Advised a healthcare technology organization in refining its brand messaging and positioning. Launched a targeted content marketing campaign, resulting in a 25% increase in website traffic and an uptick in conversions.

• Developed an in-market employer health program implementation playbook for national use. Our pilot rollout team successfully achieved the musculoskeletal program’s 2019 revenue goal of $1M+.• Analyzed 100+ in-person interviews and feedback surveys to identify actionable insights and gain a deeper understanding of patient motivations, needs, and usage barriers for a pilot, employer health program.• Documented the performance of the pilot employer health program—analyzing KPIs and identifying pain-points. Optimized operational processes, resulting in improved CSAT scores and enhanced patient retention.• Identified underserved markets using population health data and developed a product rollout strategy for future state-wide employer health program pilots.