Charles Flanagan Email & Phone Number

Chicago, IL, US

Boston, Massachusetts, US

- Owned the top of the funnel data, reporting and analysis for new business, expansion, and ABM efforts- Key cross-functional team member for data management and compliance, lead scoring/routing, and tracking the customer journey- Owned the marketing tech stack including Pardot, Drift, Google Analytics, and paid channel connections- Project manager for the.

Boston, Massachusetts, US

- Worked with product and brand marketing teams to launch and iterate multi-channel marketing campaigns while managing a team of performance marketing, and operations- Launched the first inbound funnel for the company for Marketing Qualified Leads (MQL), scoring, routing, follow-up, and win rates through the sales funnel- Helped create the initial ABM.

Boston, Massachusetts, US

- Directed a team (operations, content, and design) that produced weekly content and email marketing campaigns designed to provide sales with engaged contacts- Identified and managed database segmentation, by account and persona to provide appropriate content to the right people during all stages of the buying cycle- Piloted different lead generation.

Boston, Massachusetts, US

- Managed and executed the launch of a new corporate website which saw a 74% increase in sales opportunity value (a 58% increase in number of opportunities) in the first year- Identified keywords to drive relevant traffic to the website, went from zero ranking targeted keywords to over 45 ranked by Google and growing- Ran digital advertising while closely.

- Launched new website- Ongoing search engine optimization (SEO), website management and analytics reporting

Roswell, GA, US

- Developed, managed and executed outbound lead generation and lead nurture programs- Optimized website and blog for search engines including improving keyword visibility, user experience and site health- Managed social media platforms, follower growth and content posting- Ran and optimized digital advertising campaigns including Google Adwords, LinkedIn.

Boston, MA, US

- Responsible for strategy, execution and client communications for the digital marketing campaigns of up to 25 clients simultaneously- Drive results for projects and campaigns including search marketing, digital advertising, content marketing, social media, email marketing and web development- Manage internal inbound marketing efforts through webinars.

Marlborough, MA, US

- Launched revamped website- Implemented and managed new customer relationship management (CRM) system- Managed and executed all company trade shows and product demonstrations- Tactical marketing activities including: brochures, data sheets, press releases, email marketing and proposal support- Member of the strategic business development team that met.

- Launched new website with the conception of the company- Created a brand, logo, and graphics while implementing the brand on brochures, banners and email marketing campaigns- Implemented and managed customer relationship management (CRM) system

- Create/design marketing collateral including brochures and trade show banners- Wrote and distributed press releases and all other outgoing marketing materials- Created all materials for sales presentations- Managed social media segments

- Responsible for all aspects of marketing/sales support for the entire company- Business development including nurturing distributor and partner relationships as well as working with engineers on product/software/application development- Market/competitor research worldwide

US

- As a contextual design team member, met and interviewed C-level employees nationwide face to face as part of a marketing strategy design project.- Managed website revisions

- Coordinated lodging for individual and master billed conference groups and special events- Planned and monitored the events with sales managers and conference coordinators

- Part of a marketing team in charge of launching a new website and re-branding marketing collateral- Managed trade shows and distributor conference

Glendale, CA, US

- Assisted with accounting, payroll and crane logistics

Framingham, MA, US

Marketing Coordinator 12/03 - 1/06Expenses Payable Senior Control Coordinator 2/03 - 12/03 Expenses Payable Travel Area Coordinator 6/02 - 2/03