Charlotta ♦ Persfell

Charlotta ♦ Persfell Email and Phone Number

Chief Marketing Officer at GF Building Flow Solutions @ Uponor
Charlotta ♦ Persfell's Location
Greater Malmö Metropolitan Area, Sweden, Sweden
About Charlotta ♦ Persfell

More than 20 years of successful marketing, sales and commercial experience in B2C and B2B companies.My motto is to go beyond what we are doing today to improve and develop for tomorrow. My leadership style is to involve people's hearts and minds, work cross functional, be clear on expectations, secure the right resources, always be curious and remain focused. This way we can make the right things happen.Ambassador for Ruterdam Network in Skane www.ruterdam.com

Charlotta ♦ Persfell's Current Company Details
Uponor

Uponor

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Chief Marketing Officer at GF Building Flow Solutions
Charlotta ♦ Persfell Work Experience Details
  • Uponor
    Chief Marketing Officer
    Uponor Oct 2023 - Present
    Helsinki, Helsinki, Fi
  • Ruterdam
    Ambassador Skåne
    Ruterdam May 2017 - Present
    Ruter Dams mål är fler kvinnliga chefer på hög nivå i stora företagVåra ledord är Affärsmässighet, Kvalitet och Resultat.Ruter Dam har funnits i över 30 år och över 1300 kvinnliga chefer har genomgått det 1-åriga Chefsutveck­lings- och mentorprogrammet. Många återfinns idag på höga positioner i svenskt näringsliv. Programmet är unikt och med ett stort affärsfokus. Genom mentorskap, nätverk och utveckling av det personliga ledarskapet blir deltagarna redo att ta nästa steg i sina karriärer.
  • Kährs Group
    Chief Product, Marketing & Digital Officer
    Kährs Group Jan 2019 - Oct 2023
    Malmö, Se
    Responsible for developing and executing Kährs Global marketing, design, innovation, category management and sustainability programs.Responsible for developing digital strategy and on-line sales business models.
  • Speximo Ab
    Board Member
    Speximo Ab Jun 2017 - Sep 2019
    Lund, Skane, Se
  • Perstorp Group
    Vice President Sales Ac&D Business Area Emea
    Perstorp Group May 2016 - Dec 2018
    Malmö, Se
    Leading the Global Digital Transformation programGlobal responsibility for Account Management excellence Perstorp Commercial leadership for the EMEA Sales organization Overall responsibility to establish, manage, coordinate and execute the regional sales strategiesResponsible to develop and manage customer accounts and building customer relationshipsSuccessfully lead and develop the EMEA Sales team
  • Perstorp Group
    Global Vice President Marketing
    Perstorp Group Jun 2014 - Apr 2016
    Malmö, Se
    Ownership of the design, delivery and implementation of a Global Marketing strategy that will support profitable business growth and enhance and develop Perstorp’s product offerings to both new and existing customers.Secure to successfully grow Perstorp’s brand and sub brands and presence within the Perstorp Business Areas across geographies.
  • Unilever
    Country Manager/ Adm. Direktør
    Unilever Oct 2013 - May 2014
    Blackfriars, London, Gb
    Secure profitable and sustainable growth for Unilever Norway across categories/brands. Grow shares, grow categories and strengthen customer relations in all we doRecruit, lead and develop an agile, competent and highly skilled team across functions.
  • Unilever
    Nordic Brand Building Director Unilever
    Unilever Apr 2010 - Sep 2013
    Blackfriars, London, Gb
    Unilever Nordic – Sweden, Finland, Denmark, and Norway reaches over 25 million consumers, with strong presence in 3 powerful categories – Foods, Ice Cream, Home & Personal CareCategory Responsibility; Savoury, Dressings & Tea Brand Responsibility (International & Regional): Knorr, Lipton, Hellmann’s, MailleLocal hero Brands: Slotts, Turun Sinappi, Maizena Job description:Overall responsibility for developing & delivering the categories 3-5 yr strategy and prioritiesBuilding business partnerships with regional category/brand team and functionsBusiness Lead for mentioned Brands with clear target to grow sales, profitability, market shares and brand equity Responsible for developing, optimizing and signing off all marketing & media activities Lead for developing new products and the full marketing mix for the Nordic market Lead for new innovation & product launches on the Nordic market in co-operation with European and Global development centresDevelopment of 360 marketing plans – securing activities based in true consumer insightsCreate winning Brand and Business Teams, taking ownership of team effectiveness and managing talent through effective recruitment, development and coaching Process optimization within selected areas as Product innovation handling, business planning and talent management (6 Senior Managers and 8 Junior Managers)
  • Unilever
    Senior Nordic Brand Manager
    Unilever Aug 2009 - May 2010
    Blackfriars, London, Gb
    Development of Nordic Brand Marketing plans for Impulse Singles brands and Multipacks on the Nordic Market (Global Brands as Magnum, Twister, Solero and local jewels as Piggelin, Filur, Sandwich etc) New innovation and product launches on the Nordic market – both in-home (consumer goods retailers) and out-of-home channels (gasoline stations, service channels, kiosks etc)Development of Nordic marketing concepts ATL/BTL (streamlining marketing activities Nordic focus)Media planning and executionConsumer Research – Nielsen, Gfk, Shopper behaviour, Ad-hoc studiesMarketing and Results Budget responsible Succession planning and talent managementMan management (direct reports)
  • Unilever
    Customer Marketing Manager
    Unilever 2008 - Aug 2009
    Blackfriars, London, Gb
    Development of a customer centric agenda with category Management top-of mindBuild, Develop and Implementation o Category plans, processes and projects for selected customers and categories Building and planning of overall sales strategies for the Danish market (all categories)Development of channel/customer specific marketing and sales plansResponsible for organisational changes and new ways of workingMan management (6-9 persons)Succession planning and talent managementLead the sales and operational planning process including forecast.
  • Unilever Nordic
    Nordic Brand Manager
    Unilever Nordic 2007 - 2008
  • Unilever Denmark
    Brand Manager
    Unilever Denmark 2006 - 2007
  • Unilever, Hpc
    Technical & External Relations Manager
    Unilever, Hpc 2001 - 2006
    Blackfriars, London, Gb

Charlotta ♦ Persfell Education Details

  • Development Courses
    Development Courses
  • Åbo Akademi University
    Åbo Akademi University
    Chemical Engineering And Industrial Economics

Frequently Asked Questions about Charlotta ♦ Persfell

What company does Charlotta ♦ Persfell work for?

Charlotta ♦ Persfell works for Uponor

What is Charlotta ♦ Persfell's role at the current company?

Charlotta ♦ Persfell's current role is Chief Marketing Officer at GF Building Flow Solutions.

What schools did Charlotta ♦ Persfell attend?

Charlotta ♦ Persfell attended Development Courses, Åbo Akademi University.

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