Charlotta ♦ Persfell Email and Phone Number
More than 20 years of successful marketing, sales and commercial experience in B2C and B2B companies.My motto is to go beyond what we are doing today to improve and develop for tomorrow. My leadership style is to involve people's hearts and minds, work cross functional, be clear on expectations, secure the right resources, always be curious and remain focused. This way we can make the right things happen.Ambassador for Ruterdam Network in Skane www.ruterdam.com
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Chief Marketing OfficerUponor Oct 2023 - PresentHelsinki, Helsinki, Fi -
Ambassador SkåneRuterdam May 2017 - PresentRuter Dams mål är fler kvinnliga chefer på hög nivå i stora företagVåra ledord är Affärsmässighet, Kvalitet och Resultat.Ruter Dam har funnits i över 30 år och över 1300 kvinnliga chefer har genomgått det 1-åriga Chefsutvecklings- och mentorprogrammet. Många återfinns idag på höga positioner i svenskt näringsliv. Programmet är unikt och med ett stort affärsfokus. Genom mentorskap, nätverk och utveckling av det personliga ledarskapet blir deltagarna redo att ta nästa steg i sina karriärer.
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Chief Product, Marketing & Digital OfficerKährs Group Jan 2019 - Oct 2023Malmö, SeResponsible for developing and executing Kährs Global marketing, design, innovation, category management and sustainability programs.Responsible for developing digital strategy and on-line sales business models. -
Board MemberSpeximo Ab Jun 2017 - Sep 2019Lund, Skane, Se -
Vice President Sales Ac&D Business Area EmeaPerstorp Group May 2016 - Dec 2018Malmö, SeLeading the Global Digital Transformation programGlobal responsibility for Account Management excellence Perstorp Commercial leadership for the EMEA Sales organization Overall responsibility to establish, manage, coordinate and execute the regional sales strategiesResponsible to develop and manage customer accounts and building customer relationshipsSuccessfully lead and develop the EMEA Sales team -
Global Vice President MarketingPerstorp Group Jun 2014 - Apr 2016Malmö, SeOwnership of the design, delivery and implementation of a Global Marketing strategy that will support profitable business growth and enhance and develop Perstorp’s product offerings to both new and existing customers.Secure to successfully grow Perstorp’s brand and sub brands and presence within the Perstorp Business Areas across geographies. -
Country Manager/ Adm. DirektørUnilever Oct 2013 - May 2014Blackfriars, London, GbSecure profitable and sustainable growth for Unilever Norway across categories/brands. Grow shares, grow categories and strengthen customer relations in all we doRecruit, lead and develop an agile, competent and highly skilled team across functions. -
Nordic Brand Building Director UnileverUnilever Apr 2010 - Sep 2013Blackfriars, London, GbUnilever Nordic – Sweden, Finland, Denmark, and Norway reaches over 25 million consumers, with strong presence in 3 powerful categories – Foods, Ice Cream, Home & Personal CareCategory Responsibility; Savoury, Dressings & Tea Brand Responsibility (International & Regional): Knorr, Lipton, Hellmann’s, MailleLocal hero Brands: Slotts, Turun Sinappi, Maizena Job description:Overall responsibility for developing & delivering the categories 3-5 yr strategy and prioritiesBuilding business partnerships with regional category/brand team and functionsBusiness Lead for mentioned Brands with clear target to grow sales, profitability, market shares and brand equity Responsible for developing, optimizing and signing off all marketing & media activities Lead for developing new products and the full marketing mix for the Nordic market Lead for new innovation & product launches on the Nordic market in co-operation with European and Global development centresDevelopment of 360 marketing plans – securing activities based in true consumer insightsCreate winning Brand and Business Teams, taking ownership of team effectiveness and managing talent through effective recruitment, development and coaching Process optimization within selected areas as Product innovation handling, business planning and talent management (6 Senior Managers and 8 Junior Managers) -
Senior Nordic Brand ManagerUnilever Aug 2009 - May 2010Blackfriars, London, GbDevelopment of Nordic Brand Marketing plans for Impulse Singles brands and Multipacks on the Nordic Market (Global Brands as Magnum, Twister, Solero and local jewels as Piggelin, Filur, Sandwich etc) New innovation and product launches on the Nordic market – both in-home (consumer goods retailers) and out-of-home channels (gasoline stations, service channels, kiosks etc)Development of Nordic marketing concepts ATL/BTL (streamlining marketing activities Nordic focus)Media planning and executionConsumer Research – Nielsen, Gfk, Shopper behaviour, Ad-hoc studiesMarketing and Results Budget responsible Succession planning and talent managementMan management (direct reports) -
Customer Marketing ManagerUnilever 2008 - Aug 2009Blackfriars, London, GbDevelopment of a customer centric agenda with category Management top-of mindBuild, Develop and Implementation o Category plans, processes and projects for selected customers and categories Building and planning of overall sales strategies for the Danish market (all categories)Development of channel/customer specific marketing and sales plansResponsible for organisational changes and new ways of workingMan management (6-9 persons)Succession planning and talent managementLead the sales and operational planning process including forecast. -
Nordic Brand ManagerUnilever Nordic 2007 - 2008
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Brand ManagerUnilever Denmark 2006 - 2007
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Technical & External Relations ManagerUnilever, Hpc 2001 - 2006Blackfriars, London, Gb
Charlotta ♦ Persfell Education Details
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Development Courses -
Åbo Akademi UniversityChemical Engineering And Industrial Economics
Frequently Asked Questions about Charlotta ♦ Persfell
What company does Charlotta ♦ Persfell work for?
Charlotta ♦ Persfell works for Uponor
What is Charlotta ♦ Persfell's role at the current company?
Charlotta ♦ Persfell's current role is Chief Marketing Officer at GF Building Flow Solutions.
What schools did Charlotta ♦ Persfell attend?
Charlotta ♦ Persfell attended Development Courses, Åbo Akademi University.
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