I managed communications for The Body Shop’s sustainable sourcing and fairtrade programme - an ethical approach to buying ingredients, accessories and packaging materials from 10,000+ experts worldwide. I collaboratively produced content for all customer touchpoints (stores, e-commerce, social media, CRM emails), business publications/reports and PR activities including press releases, media interviews and influencer events. For our global internal audience, I produced educational materials and increased staff engagement through organising an induction programme, events and intranet content. My remit also included critical materials with social/environmental risks (i.e. palm oil) for which I created reactive Q&A messaging. I represented the team in many cross-functional projects including a 'most loved' campaign to refresh our visual content. We created a series of short documentary films and social cutdowns to promote key ingredients/partnerships and create a meaningful connection between customers and the people involved in our supply chains. As part of this, I hosted a content trip to a women's shea butter cooperative in northern Ghana where we interviewed producers and their community to learn about the positive social impact achieved through our long-term fairtrade partnership.

After taking a career break to focus on family commitments, I joined a local business consultancy on a part-time basis to lead marketing activities, plan strategies to reach/recruit new clients and build their expertise in sustainability.

I returned to the Ethical Trade and Sustainable Sourcing team to lead communications. I took an active role in several high-profile projects and campaigns, including the launch of a new fairtrade partnership with Plastics For Change. We were the first cosmetics brand to use fairtrade recycled plastic in our packaging, sourced from an innovative start-up organisation in India. I created messaging and assisted our PR team to organise a media trip to visit a waste collector community in Bengaluru. This was the company's largest and most successful PR trip, with 45 journalists and influencers who published 500+ articles/posts, estimated to reach 686 million people globally. The content generated high levels of social engagement and helped to raise The Body Shop's industry profile. We won Ethical Corporation’s Plastic Innovation Award and a SEDEX Responsible Business Award. Over 100 million plastic bottles have since been collected from the streets and coastline of India through The Body Shop's partnership with Plastics For Change.

I moved into the market planning team where I facilitated store walk-throughs with commercial and visual merchandising colleagues to discuss strategic priorities and collaboratively plan in-store events, campaigns and product launches. I then guided market teams regarding retail activation plans for stores across Europe. I led a project to re-design commercial store signage, and worked with individual markets to create bespoke POS assets to drive sales in key product categories. I also initiated a process review with our external creative agency and print provider to improve ways of working.

I joined the Ethical Trade and Sustainable Sourcing team to cover maternity leave. I was responsible for creating content to promote The Body Shop's Community Fair Trade programme and sustainable sourcing initiatives. This involved developing producer case studies, writing ingredient stories to support product launches and campaigns, and organising trips to visit fairtrade suppliers. I collaborated with Corporate Communications to plan celebrations for the 30th anniversary of our Community Fair Trade programme, with a key focus on social media content, store assets and press coverage. To improve our content, I partnered with the Insights team to analyse consumers' perception of ethical/sustainable sourcing and implemented a communications strategy. I also visited a mango seed oil supplier in central India to build producer case studies, photography and promotional content to promote our fairtrade partnership with a rural forest community.

As part of the global brand operations team, it was my responsibility to manage the approval of all customer-facing content. I proofread and edited copy to ensure it was factually correct, compliant with regulations and protective of the company’s values and reputation. To achieve strong content with a consistent tone of voice, I facilitated cross-functional meetings with creative and technical teams to discuss product claims and campaign messaging. I coordinated feedback/sign-off from stakeholders (Regulatory, R&D, Legal) and provided final approval or risk assessments within design studio deadlines. I led several projects to improve efficiency, including a process review and the production of copy compliance guidelines.

My role within the Student Services department offered specialist support to students who were considering continuing their education to university level. I was responsible for providing guidance and promoting the government’s ‘Aim Higher’ initiative to raise aspirations of students from all social backgrounds. This involved delivering one-to-one advice and group tutorials, producing guidance resources and organising events, guest speakers and university visits. I managed applications to the University and Colleges Admissions Service (UCAS) and launched a new online system. I also coordinated a ‘Committed to Careers’ project which won accreditation and funding for the college.