Charlotte Li Email and Phone Number

Deloitte, Integrated Market Offerings & Innovation Program, March, 2014 - PresentAt the very beginning stage of the program, as the program manager as well as the first employee, to worked closely with managing partner to get this program run:• Discuss with global IMO leadership to understand and evaluate which of the global IMOs are relevant to China;• Select IMOs to focus for FY14, and identify potential ones for FY15;• Set up core team members of each IMO;• Get agreement from China management team and functional leaders to the FY15 business plan for the program;Deloitte, Chinese Services Group (CIM program), August, 2010 – Febuary, 2014Industry served: Consumer Goods, Energy & Resources, Financial Services, Manufacturing, Telecom Media & Technology, Public Sector, Banking; Charlotte served as one of the primary contacts for Deloitte China on global & regional coordination of cross border M&A BD initiatives, for both multi-national corporations investing into China and Chinese companies expanding overseas.She supported leadership Competitive Intelligence strategies, initializing analytical research of China for Global alignment clients, and facilitating cross-function BD projects for China Firm target clients.• Led market research and delivery of materials for key China firm target clients and the Global network;• Evaluated clients' business lines and established initial contact with suitable partners;• Leveraged global resources for CSG network which consisted of over 120 countries;• Liased with local professionals to identify client's needs from across functions/regions;• Supported leadership competitive intelligence strategies on Global-China related issues;• Managed media resources such as co-publications and press conf;

Client served: L’Oreal China, Michelin China, Chang An Ford Mazda Automobile, Sony EricssonPrior to joining Deloitte, Charlotte worked for Accenture Consuting as a senior consultant in Accenture Marketing Management Consutling where she managed ROI measurement of advertising investment and budget optimization of promotion fee. She was most recently assigned to a Digital Marketing Science prpoject. Focuses including: • Brand image positioning;• Market expansion in China market & acquisition strategy;• The productivity of marketing communication;• Correlation analysis among sales volume and marketing expense;• The efficiency of advertising investment;• Corporate service vendor screening;

Client served: China Merchant Bank & Volkswagen SH; Sagitar New Branding launch, GSK & Great Wall WineCharlotte formly worked as a supervisor in strategic planning and research departments at GroupM, WPP, a world leading company in advertising and marketing services, which introduced her green years of experience in the marketing industry, having closely engaged in both marketing and market research, in both cost control and brand image positioning.