Charlotte Backmann Email & Phone Number

Esbjerg, Syddanmark, Danmark

Leading a marketing team of five.

Esbjerg, South Denmark, Denmark

Interim Communications Team Lead | Driving Collaboration, Development, and Strategic InitiativesIn a one-year contract role, I led a communications team of four, fostering a supportive and growth-oriented environment while delivering impactful communication strategies.Key Responsibilities and Achievements:• Created a safe, caring, and collaborative work environment with clear roles, while supporting team development through tailored training and career planning.•… Show more Interim Communications Team Lead | Driving Collaboration, Development, and Strategic InitiativesIn a one-year contract role, I led a communications team of four, fostering a supportive and growth-oriented environment while delivering impactful communication strategies.Key Responsibilities and Achievements:• Created a safe, caring, and collaborative work environment with clear roles, while supporting team development through tailored training and career planning.• Served as a leadership communications partner, providing strategic guidance and ensuring alignment with organizational goals.• Planned and executed internal events, including Town Halls and VIP visits, to enhance employee engagement and stakeholder relations.• Managed responses to reputational and sensitive issues, ensuring clear, timely, and effective communication.• Prioritized and executed communication plans on key themes, ensuring alignment with organizational priorities.• Led local sponsorship and CSR activation, including developing a comprehensive sponsorship guide.• Directed the Employer Branding project, driving initiatives to attract and retain top talent.This role demonstrated my ability to lead teams, manage complex communication strategies, and contribute to organizational success through collaboration and strategic focus. Show less

Fredericia, South Denmark, Denmark

Responsible for overseeing all marketing, branding, and communications efforts at both strategic and operational levels, including the development and execution of Fred. Olsen Windcarrier’s marketing strategy. Managed and mentored a Marketing Assistant, fostering a safe and supportive work environment.Key Achievements:• Positioned Fred. Olsen Windcarrier as a thought leader through strategic content initiatives, including blog posts, newsletters, and an e-book.• Successfully… Show more Responsible for overseeing all marketing, branding, and communications efforts at both strategic and operational levels, including the development and execution of Fred. Olsen Windcarrier’s marketing strategy. Managed and mentored a Marketing Assistant, fostering a safe and supportive work environment.Key Achievements:• Positioned Fred. Olsen Windcarrier as a thought leader through strategic content initiatives, including blog posts, newsletters, and an e-book.• Successfully launched a new website: www.windcarrier.com.• Built a robust permission base in Active Campaign through effective lead generation.Additionally, served as a member of the WindEurope Events Advisory Board, contributing industry insights and expertise. Show less

Fredericia, Region Syddanmark, Danmark

This includes developing and executing annual marketing and communication plans, managing budgets, and overseeing brand development. I lead initiatives across media, advertising, and PR, while driving the creation of new campaigns, coordinating major wind industry exhibitions, producing project films and animations, generating compelling content, and delivering performance analytics and reports.Key Achievements:• Successfully rebranded and repositioned Fred. Olsen Windcarrier… Show more This includes developing and executing annual marketing and communication plans, managing budgets, and overseeing brand development. I lead initiatives across media, advertising, and PR, while driving the creation of new campaigns, coordinating major wind industry exhibitions, producing project films and animations, generating compelling content, and delivering performance analytics and reports.Key Achievements:• Successfully rebranded and repositioned Fred. Olsen Windcarrier from a hardware-focused to a people-centric brand.• Developed a detailed advertising ROI analysis to optimize spend and performance.• Created a comprehensive digital statistics framework from the ground up.• Delivered impactful multi-platform marketing campaigns with measurable results. Show less

Kolding Area, Denmark

I was responsible for the marketing efforts across these three business units, including the consolidated B2B newsletter sent quarterly to existing permissions.EWII Mobility (TRIPL vehicle development):• Developed new communication strategy, including payoff and USPs, in collaboration with an agency.• Wrote press releases and handled media relations.• Led website development in Wix and content planning for press, social media, and portals.• Coordinated photo shoots… Show more I was responsible for the marketing efforts across these three business units, including the consolidated B2B newsletter sent quarterly to existing permissions.EWII Mobility (TRIPL vehicle development):• Developed new communication strategy, including payoff and USPs, in collaboration with an agency.• Wrote press releases and handled media relations.• Led website development in Wix and content planning for press, social media, and portals.• Coordinated photo shoots, video production, and ad hoc design work (flyers, conference invitations, etc.).EWII Energi (B2B energy consulting):• Managed website updates and case material during the rebranding from TREFOR to EWII.• Developed campaigns across web, LinkedIn, Facebook, and AdWords; wrote an e-book on energy savings.• Created and executed annual marketing plans.EWII Teknik:• Led website and case material updates during rebranding to EWII.• Produced and laid out cases, handled PR, and translated web content.• Developed and executed annual marketing plans. Show less

Copenhagen Area, Denmark

Responsibilities:• Managed own budget covering advertising, events, magazines, and campaigns.• Supervised three student workers for four years.• Served as the responsible editor for FLSmidth’s company magazine across multiple platforms (print, online, tablet, e-newsletter).• Conducted reader surveys using Apsis.• Oversaw online and offline advertising, including print, banners, email blasts, AdWords, and LinkedIn.• Coordinated conferences and events in EMEA and SEA… Show more Responsibilities:• Managed own budget covering advertising, events, magazines, and campaigns.• Supervised three student workers for four years.• Served as the responsible editor for FLSmidth’s company magazine across multiple platforms (print, online, tablet, e-newsletter).• Conducted reader surveys using Apsis.• Oversaw online and offline advertising, including print, banners, email blasts, AdWords, and LinkedIn.• Coordinated conferences and events in EMEA and SEA regions, managing concepts, budgets, locations, communication, and logistics.• Led campaign development for major initiatives, such as the 125-year anniversary and product launches.• Project-managed various initiatives, including a new media database and magazine app for Highlights magazine.• Handled PR activities, including articles and press releases for professional journals, and maintained relationships with industry publications.• Web editor for internal communications on SharePoint.• Experienced in content marketing and social media management (Google+, LinkedIn, Twitter, YouTube). Show less

Copenhagen Area, Denmark

Responsibilities: • Developed and executed global advertising plans, including idea creation and coordination with magazines.• Managed global PR and communication efforts.• Served as the coordinator for the Haldor Topsøe branding project.• Project-managed the development of a new intranet.

Copenhagen Area, Denmark

Executive assistant for the CEO and CFO

Århus Area, Denmark

• Photo editing in Photoshop• Archiving• Printing• Secretarial work

Iaa Diploma, Marketing Communication, Diploma

https://www.iaaglobal.org/

Ba, Communication, Bachelor Of Arts

Ma, Modern Languages And Information Technology, Master Of Arts

Ba, English And Spanish Business Languages

Activities and Societies: Writer for school paper (Commerciel) for three years. Participated in HHÅ-revyen five years. Instructor for new.

Bachelor'S Degree, Foreign Exchange Student

Junior Year

Foreign exchange student for one year