Charlotte Backmann Email and Phone Number
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Charlotte Backmann personal email
Experienced Marketing and Communications Leader | International B2B Expertise | Driving Brand and Digital SuccessWith over 20 years of experience in marketing and communications within international B2B environments, I bring a proven track record of delivering impactful strategies, building strong brands, and fostering collaboration across teams and stakeholders.Core Competencies and Expertise:• Managerial experience, including team leadership, talent development, and creating supportive environments• Strategic budget management and ROI-driven marketing• Brand development, positioning, and management• Website creation, optimization, and content strategy• Integrated PR, advertising, and media management/strategy• Editorial management, including serving as responsible editor of the FLSmidth company magazine• Campaign and event management and execution with focus on performance tracking• Marketing automation (Active Campaign and Hubspot) and lead generation strategies, including content marketing, newsletters, and social mediaPersonal Strengths:I excel at building productive, cross-functional relationships that drive results. My collaborative and organizational skills allow me to align teams and deliver high-quality outcomes. I thrive in fostering a supportive and caring environment for my team, ensuring they feel empowered and engaged. Known for my team spirit, responsibility, and people-first approach, I create workplaces where collaboration and innovation thrive.You are always welcome to contact me:clbe@semcomaritime.com+45 26 28 38 15
Semco Maritime
View- Website:
- semcomaritime.com
- Employees:
- 1269
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Head Of MarketingSemco Maritime Nov 2023 - PresentEsbjerg, Syddanmark, DanmarkLeading a marketing team of five. -
Communications Manager - Internal CommsTotalenergies Dec 2022 - Nov 2023Esbjerg, South Denmark, DenmarkInterim Communications Team Lead | Driving Collaboration, Development, and Strategic InitiativesIn a one-year contract role, I led a communications team of four, fostering a supportive and growth-oriented environment while delivering impactful communication strategies.Key Responsibilities and Achievements:• Created a safe, caring, and collaborative work environment with clear roles, while supporting team development through tailored training and career planning.•… Show more Interim Communications Team Lead | Driving Collaboration, Development, and Strategic InitiativesIn a one-year contract role, I led a communications team of four, fostering a supportive and growth-oriented environment while delivering impactful communication strategies.Key Responsibilities and Achievements:• Created a safe, caring, and collaborative work environment with clear roles, while supporting team development through tailored training and career planning.• Served as a leadership communications partner, providing strategic guidance and ensuring alignment with organizational goals.• Planned and executed internal events, including Town Halls and VIP visits, to enhance employee engagement and stakeholder relations.• Managed responses to reputational and sensitive issues, ensuring clear, timely, and effective communication.• Prioritized and executed communication plans on key themes, ensuring alignment with organizational priorities.• Led local sponsorship and CSR activation, including developing a comprehensive sponsorship guide.• Directed the Employer Branding project, driving initiatives to attract and retain top talent.This role demonstrated my ability to lead teams, manage complex communication strategies, and contribute to organizational success through collaboration and strategic focus. Show less -
Marketing And Communications ManagerFred. Olsen Windcarrier Jul 2020 - Dec 2022Fredericia, South Denmark, DenmarkResponsible for overseeing all marketing, branding, and communications efforts at both strategic and operational levels, including the development and execution of Fred. Olsen Windcarrier’s marketing strategy. Managed and mentored a Marketing Assistant, fostering a safe and supportive work environment.Key Achievements:• Positioned Fred. Olsen Windcarrier as a thought leader through strategic content initiatives, including blog posts, newsletters, and an e-book.• Successfully… Show more Responsible for overseeing all marketing, branding, and communications efforts at both strategic and operational levels, including the development and execution of Fred. Olsen Windcarrier’s marketing strategy. Managed and mentored a Marketing Assistant, fostering a safe and supportive work environment.Key Achievements:• Positioned Fred. Olsen Windcarrier as a thought leader through strategic content initiatives, including blog posts, newsletters, and an e-book.• Successfully launched a new website: www.windcarrier.com.• Built a robust permission base in Active Campaign through effective lead generation.Additionally, served as a member of the WindEurope Events Advisory Board, contributing industry insights and expertise. Show less -
Marketing And Communications ConsultantFred. Olsen Windcarrier Apr 2018 - Jul 2020Fredericia, Region Syddanmark, DanmarkThis includes developing and executing annual marketing and communication plans, managing budgets, and overseeing brand development. I lead initiatives across media, advertising, and PR, while driving the creation of new campaigns, coordinating major wind industry exhibitions, producing project films and animations, generating compelling content, and delivering performance analytics and reports.Key Achievements:• Successfully rebranded and repositioned Fred. Olsen Windcarrier… Show more This includes developing and executing annual marketing and communication plans, managing budgets, and overseeing brand development. I lead initiatives across media, advertising, and PR, while driving the creation of new campaigns, coordinating major wind industry exhibitions, producing project films and animations, generating compelling content, and delivering performance analytics and reports.Key Achievements:• Successfully rebranded and repositioned Fred. Olsen Windcarrier from a hardware-focused to a people-centric brand.• Developed a detailed advertising ROI analysis to optimize spend and performance.• Created a comprehensive digital statistics framework from the ground up.• Delivered impactful multi-platform marketing campaigns with measurable results. Show less -
Marketingkonsulent/Marketing ConsultantEwii Jun 2016 - Mar 2018Kolding Area, DenmarkI was responsible for the marketing efforts across these three business units, including the consolidated B2B newsletter sent quarterly to existing permissions.EWII Mobility (TRIPL vehicle development):• Developed new communication strategy, including payoff and USPs, in collaboration with an agency.• Wrote press releases and handled media relations.• Led website development in Wix and content planning for press, social media, and portals.• Coordinated photo shoots… Show more I was responsible for the marketing efforts across these three business units, including the consolidated B2B newsletter sent quarterly to existing permissions.EWII Mobility (TRIPL vehicle development):• Developed new communication strategy, including payoff and USPs, in collaboration with an agency.• Wrote press releases and handled media relations.• Led website development in Wix and content planning for press, social media, and portals.• Coordinated photo shoots, video production, and ad hoc design work (flyers, conference invitations, etc.).EWII Energi (B2B energy consulting):• Managed website updates and case material during the rebranding from TREFOR to EWII.• Developed campaigns across web, LinkedIn, Facebook, and AdWords; wrote an e-book on energy savings.• Created and executed annual marketing plans.EWII Teknik:• Led website and case material updates during rebranding to EWII.• Produced and laid out cases, handled PR, and translated web content.• Developed and executed annual marketing plans. Show less -
Marketing Project Manager And Responsible EditorFlsmidth Oct 2006 - Mar 2016Copenhagen Area, DenmarkResponsibilities:• Managed own budget covering advertising, events, magazines, and campaigns.• Supervised three student workers for four years.• Served as the responsible editor for FLSmidth’s company magazine across multiple platforms (print, online, tablet, e-newsletter).• Conducted reader surveys using Apsis.• Oversaw online and offline advertising, including print, banners, email blasts, AdWords, and LinkedIn.• Coordinated conferences and events in EMEA and SEA… Show more Responsibilities:• Managed own budget covering advertising, events, magazines, and campaigns.• Supervised three student workers for four years.• Served as the responsible editor for FLSmidth’s company magazine across multiple platforms (print, online, tablet, e-newsletter).• Conducted reader surveys using Apsis.• Oversaw online and offline advertising, including print, banners, email blasts, AdWords, and LinkedIn.• Coordinated conferences and events in EMEA and SEA regions, managing concepts, budgets, locations, communication, and logistics.• Led campaign development for major initiatives, such as the 125-year anniversary and product launches.• Project-managed various initiatives, including a new media database and magazine app for Highlights magazine.• Handled PR activities, including articles and press releases for professional journals, and maintained relationships with industry publications.• Web editor for internal communications on SharePoint.• Experienced in content marketing and social media management (Google+, LinkedIn, Twitter, YouTube). Show less -
Pr CoordinatorHaldor Topsoe Apr 2002 - Sep 2006Copenhagen Area, DenmarkResponsibilities: • Developed and executed global advertising plans, including idea creation and coordination with magazines.• Managed global PR and communication efforts.• Served as the coordinator for the Haldor Topsøe branding project.• Project-managed the development of a new intranet. -
Executive AssistantSjælsø Management Aps Oct 2001 - Mar 2002Copenhagen Area, DenmarkExecutive assistant for the CEO and CFO -
Graphics Assistant (Student Job)Delta Grafisk A/S Jan 1998 - Sep 2000Århus Area, Denmark• Photo editing in Photoshop• Archiving• Printing• Secretarial work
Charlotte Backmann Skills
Charlotte Backmann Education Details
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Iaa - International Advertising AssociationDiploma -
Bachelor Of Arts -
Master Of Arts -
English And Spanish Business Languages -
Foreign Exchange Student -
Junior Year
Frequently Asked Questions about Charlotte Backmann
What company does Charlotte Backmann work for?
Charlotte Backmann works for Semco Maritime
What is Charlotte Backmann's role at the current company?
Charlotte Backmann's current role is Head of Marketing | International B2B Marketing and Communications Professional | Focused on Driving Success in the Energy Sector.
What is Charlotte Backmann's email address?
Charlotte Backmann's email address is cl****@****dth.com
What schools did Charlotte Backmann attend?
Charlotte Backmann attended Iaa - International Advertising Association, Copenhagen Business School, University Of Southern Denmark, Aarhus School Of Business, Universidad De Santiago De Compostela, Skiatook High School.
What are some of Charlotte Backmann's interests?
Charlotte Backmann has interest in Children.
What skills is Charlotte Backmann known for?
Charlotte Backmann has skills like Advertising, Press Releases, Marketing Communications, Project Planning, Public Relations, Marketing, Project Management, Marketing Strategy, Corporate Communications, Online Advertising, Business Strategy, Strategic Communications.
Who are Charlotte Backmann's colleagues?
Charlotte Backmann's colleagues are Chris Robb, Peter Pedersen, Andy Sunnia, Hasan Jørgensen, Rasmus Christensen, Morten Christiansen, Zuzanna Zatońska.
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Charlotte Backmann
Dortmund
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