Charlotte Backmann Email & Phone Number

Esbjerg, Syddanmark, Danmark

Leading a marketing team of five.

Esbjerg, South Denmark, Denmark

• Interim Communications Team Lead | Driving Collaboration, Development, and Strategic InitiativesIn a one-year contract role, I led a communications team of four, fostering a supportive and growth-oriented environment.
• Created a safe, caring, and collaborative work environment with clear roles, while supporting team development through tailored training and career planning.
• … Show more Interim Communications Team Lead | Driving Collaboration, Development, and Strategic InitiativesIn a one-year contract role, I led a communications team of four, fostering a supportive and growth-oriented.
• Served as a leadership communications partner, providing strategic guidance and ensuring alignment with organizational goals.
• Planned and executed internal events, including Town Halls and VIP visits, to enhance employee engagement and stakeholder relations.
• Managed responses to reputational and sensitive issues, ensuring clear, timely, and effective communication.

Fredericia, South Denmark, Denmark

• Responsible for overseeing all marketing, branding, and communications efforts at both strategic and operational levels, including the development and execution of Fred. Olsen Windcarrier’s marketing strategy. Managed.
• Positioned Fred. Olsen Windcarrier as a thought leader through strategic content initiatives, including blog posts, newsletters, and an e-book.
• Successfully… Show more Responsible for overseeing all marketing, branding, and communications efforts at both strategic and operational levels, including the development and execution of Fred. Olsen Windcarrier’s.
• Successfully launched a new website: www.windcarrier.com.
• Built a robust permission base in Active Campaign through effective lead generation.Additionally, served as a member of the WindEurope Events Advisory Board, contributing industry insights and expertise. Show less

Fredericia, Region Syddanmark, Danmark

• This includes developing and executing annual marketing and communication plans, managing budgets, and overseeing brand development. I lead initiatives across media, advertising, and PR, while driving the creation of.
• Successfully rebranded and repositioned Fred. Olsen Windcarrier… Show more This includes developing and executing annual marketing and communication plans, managing budgets, and overseeing brand development. I lead.
• Successfully rebranded and repositioned Fred. Olsen Windcarrier from a hardware-focused to a people-centric brand.
• Developed a detailed advertising ROI analysis to optimize spend and performance.
• Created a comprehensive digital statistics framework from the ground up.
• Delivered impactful multi-platform marketing campaigns with measurable results. Show less

Kolding Area, Denmark

• I was responsible for the marketing efforts across these three business units, including the consolidated B2B newsletter sent quarterly to existing permissions.EWII Mobility (TRIPL vehicle development):
• Developed new communication strategy, including payoff and USPs, in collaboration with an agency.
• Wrote press releases and handled media relations.
• Led website development in Wix and content planning for press, social media, and portals.
• Coordinated photo shoots… Show more I was responsible for the marketing efforts across these three business units, including the consolidated B2B newsletter sent quarterly to existing permissions.EWII Mobility (TRIPL.
• Coordinated photo shoots, video production, and ad hoc design work (flyers, conference invitations, etc.).EWII Energi (B2B energy consulting):

Copenhagen Area, Denmark

• Responsibilities:
• Managed own budget covering advertising, events, magazines, and campaigns.
• Supervised three student workers for four years.
• Served as the responsible editor for FLSmidth’s company magazine across multiple platforms (print, online, tablet, e-newsletter).
• Conducted reader surveys using Apsis.
• Oversaw online and offline advertising, including print, banners, email blasts, AdWords, and LinkedIn.

Copenhagen Area, Denmark

• Responsibilities:
• Developed and executed global advertising plans, including idea creation and coordination with magazines.
• Managed global PR and communication efforts.
• Served as the coordinator for the Haldor Topsøe branding project.
• Project-managed the development of a new intranet.

Copenhagen Area, Denmark

Executive assistant for the CEO and CFO

Århus Area, Denmark

• Photo editing in Photoshop
• Archiving
• Printing
• Secretarial work

Iaa Diploma, Marketing Communication, Diploma

https://www.iaaglobal.org/

Ba, Communication, Bachelor Of Arts

Ma, Modern Languages And Information Technology, Master Of Arts

Ba, English And Spanish Business Languages

Activities and Societies: Writer for school paper (Commerciel) for three years. Participated in HHÅ-revyen five years. Instructor for new.

Bachelor'S Degree, Foreign Exchange Student

Junior Year

Foreign exchange student for one year