Charlotte Backmann

Charlotte Backmann Email and Phone Number

Head of Marketing | International B2B Marketing and Communications Professional | Focused on Driving Success in the Energy Sector @ Semco Maritime
esbjerg, south denmark, denmark
Charlotte Backmann's Location
Kolding, Region of Southern Denmark, Denmark, Denmark
Charlotte Backmann's Contact Details

Charlotte Backmann work email

Charlotte Backmann personal email

n/a
About Charlotte Backmann

Experienced Marketing and Communications Leader | International B2B Expertise | Driving Brand and Digital SuccessWith over 20 years of experience in marketing and communications within international B2B environments, I bring a proven track record of delivering impactful strategies, building strong brands, and fostering collaboration across teams and stakeholders.Core Competencies and Expertise:• Managerial experience, including team leadership, talent development, and creating supportive environments• Strategic budget management and ROI-driven marketing• Brand development, positioning, and management• Website creation, optimization, and content strategy• Integrated PR, advertising, and media management/strategy• Editorial management, including serving as responsible editor of the FLSmidth company magazine• Campaign and event management and execution with focus on performance tracking• Marketing automation (Active Campaign and Hubspot) and lead generation strategies, including content marketing, newsletters, and social mediaPersonal Strengths:I excel at building productive, cross-functional relationships that drive results. My collaborative and organizational skills allow me to align teams and deliver high-quality outcomes. I thrive in fostering a supportive and caring environment for my team, ensuring they feel empowered and engaged. Known for my team spirit, responsibility, and people-first approach, I create workplaces where collaboration and innovation thrive.You are always welcome to contact me:clbe@semcomaritime.com+45 26 28 38 15

Charlotte Backmann's Current Company Details
Semco Maritime

Semco Maritime

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Head of Marketing | International B2B Marketing and Communications Professional | Focused on Driving Success in the Energy Sector
esbjerg, south denmark, denmark
Employees:
1269
Charlotte Backmann Work Experience Details
  • Semco Maritime
    Head Of Marketing
    Semco Maritime Nov 2023 - Present
    Esbjerg, Syddanmark, Danmark
    Leading a marketing team of five.
  • Totalenergies
    Communications Manager - Internal Comms
    Totalenergies Dec 2022 - Nov 2023
    Esbjerg, South Denmark, Denmark
    Interim Communications Team Lead | Driving Collaboration, Development, and Strategic InitiativesIn a one-year contract role, I led a communications team of four, fostering a supportive and growth-oriented environment while delivering impactful communication strategies.Key Responsibilities and Achievements:• Created a safe, caring, and collaborative work environment with clear roles, while supporting team development through tailored training and career planning.•… Show more Interim Communications Team Lead | Driving Collaboration, Development, and Strategic InitiativesIn a one-year contract role, I led a communications team of four, fostering a supportive and growth-oriented environment while delivering impactful communication strategies.Key Responsibilities and Achievements:• Created a safe, caring, and collaborative work environment with clear roles, while supporting team development through tailored training and career planning.• Served as a leadership communications partner, providing strategic guidance and ensuring alignment with organizational goals.• Planned and executed internal events, including Town Halls and VIP visits, to enhance employee engagement and stakeholder relations.• Managed responses to reputational and sensitive issues, ensuring clear, timely, and effective communication.• Prioritized and executed communication plans on key themes, ensuring alignment with organizational priorities.• Led local sponsorship and CSR activation, including developing a comprehensive sponsorship guide.• Directed the Employer Branding project, driving initiatives to attract and retain top talent.This role demonstrated my ability to lead teams, manage complex communication strategies, and contribute to organizational success through collaboration and strategic focus. Show less
  • Fred. Olsen Windcarrier
    Marketing And Communications Manager
    Fred. Olsen Windcarrier Jul 2020 - Dec 2022
    Fredericia, South Denmark, Denmark
    Responsible for overseeing all marketing, branding, and communications efforts at both strategic and operational levels, including the development and execution of Fred. Olsen Windcarrier’s marketing strategy. Managed and mentored a Marketing Assistant, fostering a safe and supportive work environment.Key Achievements:• Positioned Fred. Olsen Windcarrier as a thought leader through strategic content initiatives, including blog posts, newsletters, and an e-book.• Successfully… Show more Responsible for overseeing all marketing, branding, and communications efforts at both strategic and operational levels, including the development and execution of Fred. Olsen Windcarrier’s marketing strategy. Managed and mentored a Marketing Assistant, fostering a safe and supportive work environment.Key Achievements:• Positioned Fred. Olsen Windcarrier as a thought leader through strategic content initiatives, including blog posts, newsletters, and an e-book.• Successfully launched a new website: www.windcarrier.com.• Built a robust permission base in Active Campaign through effective lead generation.Additionally, served as a member of the WindEurope Events Advisory Board, contributing industry insights and expertise. Show less
  • Fred. Olsen Windcarrier
    Marketing And Communications Consultant
    Fred. Olsen Windcarrier Apr 2018 - Jul 2020
    Fredericia, Region Syddanmark, Danmark
    This includes developing and executing annual marketing and communication plans, managing budgets, and overseeing brand development. I lead initiatives across media, advertising, and PR, while driving the creation of new campaigns, coordinating major wind industry exhibitions, producing project films and animations, generating compelling content, and delivering performance analytics and reports.Key Achievements:• Successfully rebranded and repositioned Fred. Olsen Windcarrier… Show more This includes developing and executing annual marketing and communication plans, managing budgets, and overseeing brand development. I lead initiatives across media, advertising, and PR, while driving the creation of new campaigns, coordinating major wind industry exhibitions, producing project films and animations, generating compelling content, and delivering performance analytics and reports.Key Achievements:• Successfully rebranded and repositioned Fred. Olsen Windcarrier from a hardware-focused to a people-centric brand.• Developed a detailed advertising ROI analysis to optimize spend and performance.• Created a comprehensive digital statistics framework from the ground up.• Delivered impactful multi-platform marketing campaigns with measurable results. Show less
  • Ewii
    Marketingkonsulent/Marketing Consultant
    Ewii Jun 2016 - Mar 2018
    Kolding Area, Denmark
    I was responsible for the marketing efforts across these three business units, including the consolidated B2B newsletter sent quarterly to existing permissions.EWII Mobility (TRIPL vehicle development):• Developed new communication strategy, including payoff and USPs, in collaboration with an agency.• Wrote press releases and handled media relations.• Led website development in Wix and content planning for press, social media, and portals.• Coordinated photo shoots… Show more I was responsible for the marketing efforts across these three business units, including the consolidated B2B newsletter sent quarterly to existing permissions.EWII Mobility (TRIPL vehicle development):• Developed new communication strategy, including payoff and USPs, in collaboration with an agency.• Wrote press releases and handled media relations.• Led website development in Wix and content planning for press, social media, and portals.• Coordinated photo shoots, video production, and ad hoc design work (flyers, conference invitations, etc.).EWII Energi (B2B energy consulting):• Managed website updates and case material during the rebranding from TREFOR to EWII.• Developed campaigns across web, LinkedIn, Facebook, and AdWords; wrote an e-book on energy savings.• Created and executed annual marketing plans.EWII Teknik:• Led website and case material updates during rebranding to EWII.• Produced and laid out cases, handled PR, and translated web content.• Developed and executed annual marketing plans. Show less
  • Flsmidth
    Marketing Project Manager And Responsible Editor
    Flsmidth Oct 2006 - Mar 2016
    Copenhagen Area, Denmark
    Responsibilities:• Managed own budget covering advertising, events, magazines, and campaigns.• Supervised three student workers for four years.• Served as the responsible editor for FLSmidth’s company magazine across multiple platforms (print, online, tablet, e-newsletter).• Conducted reader surveys using Apsis.• Oversaw online and offline advertising, including print, banners, email blasts, AdWords, and LinkedIn.• Coordinated conferences and events in EMEA and SEA… Show more Responsibilities:• Managed own budget covering advertising, events, magazines, and campaigns.• Supervised three student workers for four years.• Served as the responsible editor for FLSmidth’s company magazine across multiple platforms (print, online, tablet, e-newsletter).• Conducted reader surveys using Apsis.• Oversaw online and offline advertising, including print, banners, email blasts, AdWords, and LinkedIn.• Coordinated conferences and events in EMEA and SEA regions, managing concepts, budgets, locations, communication, and logistics.• Led campaign development for major initiatives, such as the 125-year anniversary and product launches.• Project-managed various initiatives, including a new media database and magazine app for Highlights magazine.• Handled PR activities, including articles and press releases for professional journals, and maintained relationships with industry publications.• Web editor for internal communications on SharePoint.• Experienced in content marketing and social media management (Google+, LinkedIn, Twitter, YouTube). Show less
  • Haldor Topsoe
    Pr Coordinator
    Haldor Topsoe Apr 2002 - Sep 2006
    Copenhagen Area, Denmark
    Responsibilities: • Developed and executed global advertising plans, including idea creation and coordination with magazines.• Managed global PR and communication efforts.• Served as the coordinator for the Haldor Topsøe branding project.• Project-managed the development of a new intranet.
  • Sjælsø Management Aps
    Executive Assistant
    Sjælsø Management Aps Oct 2001 - Mar 2002
    Copenhagen Area, Denmark
    Executive assistant for the CEO and CFO
  • Delta Grafisk A/S
    Graphics Assistant (Student Job)
    Delta Grafisk A/S Jan 1998 - Sep 2000
    Århus Area, Denmark
    • Photo editing in Photoshop• Archiving• Printing• Secretarial work

Charlotte Backmann Skills

Advertising Press Releases Marketing Communications Project Planning Public Relations Marketing Project Management Marketing Strategy Corporate Communications Online Advertising Business Strategy Strategic Communications B2b Marketing Management Strategy Management Strategic Planning Market Research Corporate Branding New Media B2b Marketing Digital Marketing Event Management Product Marketing Brand Management Editorial Writing English

Charlotte Backmann Education Details

Frequently Asked Questions about Charlotte Backmann

What company does Charlotte Backmann work for?

Charlotte Backmann works for Semco Maritime

What is Charlotte Backmann's role at the current company?

Charlotte Backmann's current role is Head of Marketing | International B2B Marketing and Communications Professional | Focused on Driving Success in the Energy Sector.

What is Charlotte Backmann's email address?

Charlotte Backmann's email address is cl****@****dth.com

What schools did Charlotte Backmann attend?

Charlotte Backmann attended Iaa - International Advertising Association, Copenhagen Business School, University Of Southern Denmark, Aarhus School Of Business, Universidad De Santiago De Compostela, Skiatook High School.

What are some of Charlotte Backmann's interests?

Charlotte Backmann has interest in Children.

What skills is Charlotte Backmann known for?

Charlotte Backmann has skills like Advertising, Press Releases, Marketing Communications, Project Planning, Public Relations, Marketing, Project Management, Marketing Strategy, Corporate Communications, Online Advertising, Business Strategy, Strategic Communications.

Who are Charlotte Backmann's colleagues?

Charlotte Backmann's colleagues are Chris Robb, Peter Pedersen, Andy Sunnia, Hasan Jørgensen, Rasmus Christensen, Morten Christiansen, Zuzanna Zatońska.

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