Charlotte Knight Email and Phone Number

Senior Category Planning Manager (Kids & Nursery)

• Responsible for managing the planning, development and effective delivery of global brand and product marketing campaigns, working closely with key stakeholders across Brand Marketing, Creative, Production, Global Market and Channel teams. • Delivering inspiring 360 campaigns routed in compelling customer insight, designed with customer, product, brand and commercial priorities in mind to achieve maximum impact and ROI. • Accountable for strategically developing and owning the brand and marketing calendar, including key seasonal moments. • Performing in-depth market and competitive analysis to understand and effectively communicate product value proposition. • Collaborating closely alongside Product teams, in-house and external creative thinkers (which include; Creative, PR and Social Media teams) to develop distinctive, effective and emotionally intelligent creative solutions. • Oversee the end-to-end delivery of integrated campaigns that create impact, engagement and generate ROI across owned, paid and earned media channels.

• Lead the Boden Brand team for womenswear, across all projects with a special focus on seasonal campaign planning, and coordination of cross-channel brand and product marketing campaigns including; briefing, delivery and post campaign analysis.• Drove the development and delivery of exciting and fresh communication that explains the brand’s story in a persuasive, engaging and emotional manner at every point of the customer journey.• Managed key campaign activity milestones, which included briefing, delivery and post campaign analysis.• Worked with creative, shoot, digital and channel teams to bring to life insight-led brand propositions.• Delivered through the line global activity, working across owned channels (Print, online, email, social, store) and paid channels (paid social, direct marketing, YouTube).

• After working alongside the Director of Communications & Development, promoted to Marketing Executive.• Responsible for managing a number of the organisation’s marketing functions including all aspects the digital strategy, integrated campaigns and the annual membership programme. • Coordinated and integrated all elements of the marketing process including planning, briefing, creative design work, copy writing and ongoing campaign delivery.• Planned and delivered the digital strategy, including all elements of Social Media, Google AdWords, creating and managing website content, SEO and email marketing.• Supported the development of marketing strategy and budgets by maximising ROI, exploiting successful activity and re-using assets and templates.