Charlotte Waters Email & Phone Number

Provided strategic communications counsel and leadership for organization and administration. Shaped organization’s public relations responses; revitalized copywritten content and educational articles; increased digital presence in social media by 150%; and spearheaded original brand and messaging guides. Transformed designs across multiple mediums, including overseeing designer content for the organization, such as outreach, education, fundraising, events, volunteer services, and grant requirements. Led the LSC Technology Initiative Grant, which increased SEO through the development of Schema code that benefits over 130 legal aid organizations across the country. Propelled department into data and driven related research that included implementing metrics and analytics goals, in addition to supporting the implementation of Google Analytics and Search Console.Increased public media exposure by over 350%.

Tallahassee, Florida Area

Built LSNF’s first marketing and communications department to support a 50% increase in staff and budget. Transformed marketing trajectory to include all aspects of the organization’s services, grant requirements, fundraising, and volunteer needs. Served as program-wide graphic designer, copywriter, website designer, and public relations resource. Created initial crisis communication polices and plan post Hurricane Michael and continued to create innovative structures to enhance disaster response needs in service area.

Supported team in developing strategies for donor relations, campaign, and database management, including research and implementation of replacement CRM and public-facing interactive fundraising tools.Organized and provided essential support to the development, oversight, and implementation of major fundraisers and statewide award ceremonies in the service area. Developed processes for internal systems relating to fund management, campaign development, brand management, and systems for internal and public communications.

Tallahassee, Florida, United States

Directed a collaborative public experience on behalf of a Knight Foundation grant awarded to the City of Tallahassee, which looked at how placemaking and space are utilized in the city.Worked alongside international urban planning group, Gehl Studio, and created an interactive event experience with special design elements to elicit responses from residents on how space is used in a popular location. Project findings were presented to the City of Tallahassee and the Florida Department of Transportation on behalf of the Knight Foundation.

Tallahassee, Florida Area

Maintained food safety standards of café and staff, including necessary training, along with sustaining financial reports and records. Worked with the finance department to better streamline reporting processes. Pioneered innovative new catering program, training and managing newly developed standards to staff.Elevated rentals department into a viable revenue source to increase sales by 100% within the first quarter.Optimized food service production by developing new café training manuals, operating guides, and menu guides, along with beginning the organization’s first on-premise alcohol sales, including accompanying policies. Supported Marketing Department by creating copy, designing flyers and content for social, and other support as needed to increase attendance and visibility.

Tallahassee, Florida Area

Piloted new policies and procedures for handling volunteer recruitment, intake, evaluation, and digitized 30 years of volunteer records.Revitalized the organization’s volunteer department with new standards, policies, and technology.Optimized use of technology to streamline volunteer profile management systems and process of tracking hours through grants secured from Volunteer Florida.

Instructed senior-level course "Intro to Arts Administration"Facilitated student and nonprofit organization relationships to build innovative tools for community nonprofits through constructivist pedagogy.

Tallahassee, Florida Area

Modernized sales processes and laid groundwork for customer expansion. Developed the creative design brand and marketing plan for business. Oversaw annual operating budget for the business and directed annual fashion events for line to benefit community nonprofits.Managed staff and oversaw production, sales, product inventory, marketing, public relations, forecasting, annual fashion show, and any additional areas of operations.Created and grew essential relationships with vendors and contractors participating in the production of items and execution of events.

Tallahassee, Florida Area

LeMoyne Chain of Parks Art Festival brings in over 150 artists from around the nation and 45,000 guests to this 2-day event every spring. Planning for this event is yearlong and requires monthly and weekly meetings to manage its over 400 volunteers, committee members, and staff.Successfully acquired first-time CRA grant funding during tenure.Coordinated event permit process, police security, and event map planning; mobilized volunteers for the event, which included developing job requirements for set up and management of Festival; and oversaw overall production of the festival.Managed website content communications, magazine program layout, and coordination. Worked alongside P.R. & Marketing Committees to create and share relevant festival content. Managed the festival website and social media presence, including drafting copy, creating content, and designing graphics for online and social.

Tallahassee, Florida Area

Instructed senior-level course "Intro to Arts Administration". Facilitated student and nonprofit organization relationships to build innovative tools for community nonprofits through constructivist pedagogy.

Tallahassee, Florida Area

Coordinated and managed production, sales, and delivery of catering orders for the catering department at Panera café, along with increasing sales, production, and interest in catering. Assisted with food preparation in fulfilling orders and helped guests with orders in person and over the phone. Trained incoming catering coordinators as needed, including food preparation, customer services, and administrative responsibilities.

Conducted programs and gave tours for adults and students at both the Knott House Museum as well as the Museum of Florida History. Acted as customer service representative for public regarding inquires, concerns, comments, and complaints. Close and open facilities at both locations.Maintained Education Collection and inventory for the Museum of Florida History, train employees and docents on Education Collection policies and procedures.Managed and train docents and staff on procedures at the Knott House Museum and the Museum of Florida History, including coordinating and managing set up for public events.

Assist in day to day operations such as directing calls, filing, typing, transcribing, mailing, etc. Document management of subpoenaed records including follow up with medical providers for supplemental records as directed by court order. Other administrative duties as requested by legal and administrative staff.

Bachelor'S Degree, History And Criticism Of Art

Activities and Societies: Undergraduate Art History Association, Phi Beta Kappa Areas of Study: Museum Basics, Museum Studies, Sculpture.

Master'S Degree, Art Administration

Activities and Societies: Arts Leaders and Managers Areas of Study: Event Marketing and Sponsorship, Event Planning, Managing Arts.