Charone Connell Email & Phone Number

London, Gb

Campbell, Ca, Us

Campbell, Ca, Us

Campbell, Ca, Us

Campbell, Ca, Us

London, Gb

Plan and implement integrated campaign strategies through an in-house marketing team and via external agencies.Measure and report on key metrics for all marketing activities and champion the use of analytics throughout the conversion funnel to demonstrate effectiveness.Seek opportunities to collaborate with other business units and share useful insights/best practice.

London, Gb

London, Gb

Responsible for the development and implementation of integrated marketing campaigns using traditional and digital methods to drive acquisition and retention across ILM’s key customer groups (i.e. private training providers, employers, colleges, higher education institutions and individual learners). Set out key campaign messages and tactical marketing plans based on strategic objectives, market intelligence, industry KPIs and previous campaign performance.Engage with the appropriate internal and external stakeholders (e.g. agencies, the Business Development Team, Product, Customer Services and Sector Skills Councils) to optimise impact and achieve organisation wide engagement.Ensure all new business campaigns are executed on time and to budget based on marketing KPIs and strategic priorities. Periodically analyse and report on campaign effectiveness, evaluating response rates and impact to optimise activation and inform future campaigns. Feed into the strategic direction of the business unit’s marketing plan using secondary research and campaign metrics to support recommendations.Effectively project manage all campaign resources (e.g. marketing agencies, analytics, telesales agencies, acquisitions marketing budget) to ensure specific objectives are met. Responsible for promoting and coordinating ILM’s presence at major brand events, conferences and exhibitions.

Hammersmith, London, Gb

Following a change to the College's strategic priorities this B2B role was enhanced to include all B2C (student recruitment) marketing campaigns. Planning and executing campaigns, market research, copy writing, organising photography, briefing designers, proof reading and liaising with management for sign-off.Organising events including corporate functions, awards ceremonies, AGMs and student recruitment events.Key responsibilities:• Production of publications and literature• Managing student recruitment campaigns and promotion of the business services unit• Events Management – internal and external • Student and schools liaison• Market research• Photography/Video/Filming• Presentation design• Ad-hoc marketing requests including print buying, coordinating campaigns and championing the corporate brand.

Hammersmith, London, Gb

Develop campaigns and publicity materials promoting the College’s business services unit including: corporate training, Apprenticeships, Work Based Learning, facilities hire and offsite provisions. Maintain the corporate website using a bespoke CMS, source speakers/VIPs, arrange venue hire, event management and production of any promotional materials.Key responsibilities:• Producing campaigns and publicity materials for the business services arm of the College• Organise and co-ordinate events related to including speakers, VIPs venue hire, event management and production of related materials• Developing and maintaining the business services website• Being a member of the College community Council and Cross College Management Group• Organising the distribution of promotion materials to external agencies and partners.• Supervising part-time administration staff and student ambassadors.• Ad hoc marketing requests including copy writing, print buying, co-ordinating campaigns and championing the corporate brand.

Gb

Responsible for planning, executing and monitoring all direct marketing activity for the company. This involved producing marketing reports and basic product management. Responsibilities also included maintaining an effective relationship with the sales team to create structured and focused campaigns.Key duties:• Monitoring and analysis of results for mailers, adverts and press releases.• Communicate with sales team to ensure full understanding of all products, sales promotions and marketing activity.• Communicate product developments and changes to the Sales Team.• Coordinate production/sales meetings for interchange of views and product reviews.• Communicate market research to develop programme content and ensure relevance. • Working with the Production Department organise regular customer feedback campaigns.

Bachelor Of Arts (Ba), Marketing

Education record

Education record