Responsibilities include: Development of a marketing strategy and plan; oversight and execution of all marketing campaigns and tactics; implementation and coordination of all marketing teams and vendors and oversight (and growing) the marketing department.

Responsibilities included discovery all the digital touch points that were in our clients best interests including websites, social media, e-commerce, and marketing campaigns. Created strategic advertising, communications and marketing campaigns to build our client’s brand image across the digital space (organic and paid media).

Experienced in the production and execution of SEO related tasks to improve a brand’s online visibility in natural search. Day-to-day tasks include working in a fast-paced environment with both global and national brands ranging from service brands, e-commerce brands, entertainment brands and software brands. My responsibilities include the participation of client relationships and strategic planning for visibility growth. Experienced in the production and delivery of the following tasks:• Keyword Research – identify keyword targeting opportunities by analyzing keyword search volume and current visibility performance. • Content Creation/Optimization – using keyword opportunities, current visibility and competitor visibility, identify opportunities to increase visibility by recommending current content optimization, content enhancement and new content creation.• Website Technical/Relevancy Audits - gain a better understanding of how a brand’s site is built, how content is organized and what barriers or obstacles are hindering search engine performance.• Competitor Analysis – analyze a brand’s competitor strategies and tactics that are performing well to identify opportunities to boost SEO visibility.• Link Building/Analysis – analyze a site’s currently linking environment to identify opportunities to increase backlink equity. These tactics include: redirecting broken pages, existing link modifications, leveraging existing relationships and blogger/site outreach campaigns.• Visibility and Traffic Analysis – report and analyze a site’s keyword visibility and site traffic on a set frequency. • Industry Updates and News – monitor industry related updates and news to remain proactive to provide clients with resolutions to possible changes in search behavior and algorithms.

Experienced in the planning, execution and management of paid media campaigns in the Google Search Network, Google Display Network and Paid Social Networks for smaller e-commerce brands. Tasks include:• Strategic Planning – campaign planning aligning brand’s marketing/revenue goals.• Analytics Tagging – insert and test Google Analytics tags and FB pixels for custom audience creation, campaign performance and RIO analysis.• Campaign Execution – creation of cold, warm and retargeted audience campaigns through keyword research, audience targeting, ad creation (text and image), landing page creation and budget allotments.• Campaign Management – continual monitoring of campaign performance based on brands marketing goals and optimizing campaigns for better performance. These strategies include: analyzing search term reports, bid adjustments, A/B testing, ad placements, landing page optimization, ad creative optimization and audience targeting. • Campaign Performance Reporting – transparent reporting of campaign KPIs at a set frequency.

Organized, shot and edited events (weddings and parties) and promotional content for small businesses. • Collaborate with a diverse client base during initial and final consultations, filming, editing, and production of final products• Developed trusting client relationships• Offered tremendous customer serviceEquipment used: Canon cameras and lenses, hand-held stabilizing equipment, external audio equipment, external lighting and various editing software (Final Cut Pro, Motion and Adobe Premier).