- Oversee development of social creative from briefs to execution, acting as player-coach to bring ideas to life.- Work in-house as a hands-on maker for social creative while managing agency partners to ensure a high bar for quality of consumer-facing creative.- Create compelling content & copy that increased: organic social impressions by 70.7%; engagements by 185.2%; & link clicks by 323.6%, leading to a significant boost in brand reputation & affinity over a 2.5-year period.- Analyze social media performance metrics through SproutSocial, identifying trends that have led to strategic adjustments & improved engagement rates by 37.5%.- Lead the global creative process, from conceptualization & ideation to final asset delivery.- Manage a $100K budget to bolster a collection of photography assets for use by internal stakeholders & agency partners.- Synthesize complex Excel datasets into visually appealing quarterly & annual analytics reports using Adobe Illustrator & InDesign, spearheading the analytics reporting process of KPI performance to senior management.- Launched an innovative content series that captured audience interest through creative storytelling, generating over 1.1M impressions, 725K video views, & 12K landing page clicks.- Monitor sentiment about the brand through daily social listening, initiated a comprehensive risk management framework to identify & collaborate on potential crises.- Manage & execute a comprehensive social editorial calendar; optimized post frequency for a 9% maintained engagement rate on LinkedIn while managing the platform.- Manage end-to-end production video production workflow, reaching a viewership exceeding 1.04 million views across platforms.- Craft visually engaging presentations, infographics, & social media content that contributed to a 100% increase in audience growth across all platforms.- Nurture a vibrant online community by engaging with an audience base of 165,000+ followers across social media platforms.

I manage social media accounts, create digital content, and lead the analytics strategy for social media at Colorado State's College of Veterinary Medicine & Biomedical Sciences.

Operated the institutional Twitter account, created Webby Award-winning digital content across all digital platforms, and led the analytics strategy for Colorado State University’s social media audience of nearly 1M followers.- Composed over 12,000 tweets on behalf of the official institutional Twitter account.- Filmed, produced, & edited a video campaign titled “Dear Ram,” which earned media coverage from Buzzfeed and Upworthy.- Launched the institutional Snapchat account and grew the audience to over 9,000 through diligent program management.- Delivered presentations on advanced analytics strategies at influential local and national conferences, sharing insights that enhanced audience understanding of data-driven decision-making processes in business environments.- Monitored and analyzed shifts in consumer behavior using analytics tools like TrackMaven, SproutSocial, and Google Trends, identifying changing preferences that informed strategic decisions for upcoming campaigns.- Assessed the overall sentiment of brand perception through targeted social listening efforts; collaborated with marketing operations to make strategic adjustments resulting in improved audience satisfaction.- Spearheaded a comprehensive YouTube content strategy targeting prospective students, achieving nearly 2.7 million views while organically growing the subscriber base to over 13,000.

Serve as a board member and Director of Marketing for Taproot Seven, a non-profit foundation organized and directed by young adults with an aim to enhance and support connections between urban and rural youth, to provide opportunities, and to help the youth that we impact to develop a love for their communities.

Duties• Instructed two recitation sections for the JTC 300 Specialized and Technical Writing upper-division course at Colorado State University.• Worked closely with students to facilitate meaningful discussions and exercises pertaining to technical writing. • Instructed students on proper methods for creating resumes, cover letters, technical manuals, feasibility reports, & other documents.

• Designed magazine page layouts for articles. • Photographed for the print and online editions.• Contributed to the staff goal of providing the Colorado State University student body with valuable content that the students could learn from and also relate to their personal lives.

• Generated excitement among students at CSU about upcoming campus events. • Tasked with designing graphics for event promotions, web design, blogging, and marketing. • Lead the development of a new branch of social marketing as a separate entity.• Created a new brand identity for Campus Activities.• Marketed the organization to create a fresh new fan base.

• Involved with the production of a daily campus newspaper.• Photographed events and edited the pictures for publication. • Member of the Collegian team which was named one of the Top 3 newspapers in the nation by the Society of Professional Journalists.