Chase Bertrand Email & Phone Number

Boston, Ma, Us

Mountain View, Ca, Us

Boston, Ma, Us

Oversaw day-to-day management of marketing automation platform (Marketo) forgraduate/professional prospective students.Worked closely with domestic and international enrollment management teams to developfull funnel strategies designed to generate, nurture, and yield prospective graduatestudents.Managed the marketing automation team and preserved relationships with outsidemarketing agencies and 3rd party vendors.Maintained integrity of prospective student data and preferences through numerous datamanagement campaigns, lifecycle processing programs, marketing attribution processes,and quarterly audits.Assembled all audience segmentations and govern email messaging for prospectivegraduate students (trigger, blast, and nurture).Created a bi-annual “wake the dead” campaign that works to engage dormantopportunities and identify those that can be closed in an effort to keep the sales pipelineclean, resulting in over 100,000 opportunities closed.Built and maintained nearly 300 events per year for all regional, global and virtual eventmarketing within Marketo, Salesforce, GoToWebinar and other event managementplatforms.Architected complex nurture campaigns for every stage of the funnel to ensure prospectivestudents are receiving content specific to their needs and interests.Worked closely with enrollment research and analytics teams to product reports anddashboards that help leadership understand campaign performance against goals.Assisted email marketing managers in the creation of numerous A/B testing programs andstrategies to establish best practices and enhance communication performance.Collaborated with recruitment, admissions and marketing teams across nine colleges todevelop personalized procedures and create successful marketing campaigns.Developed and preserved training curriculum and technical documentation for marketingautomation processes and procedures.

Birmingham, Michigan, Us

Spearheaded the development of the marketing automation department.Implement and manage all marketing automation and CRM softwares for clients.Collaborate with clients' CEOs and CMOs to strategize and optimize marketing campaigns. Responsible for creating and optimizing lead generation for a number of clients.Work to deliver relevant, targeted, automated content to customers at specific stages in their buying cycle.Develop a variety of automated email workflows with goals such as: nurture leads into sales, boost overall customer experience, win back dormant leads, and generate new business from past customers.Execute digital advertising campaigns across Facebook, Instagram, and LinkedIn.Monitor ROI for multiple digital advertising efforts.Integrate different software’s with marketing automation platforms to better measure ROI. Manage the build of API integrations between multiple platforms for data consistency and transparent reporting. Construct comprehensive email and advertising calendars.Prepare and present new client pitches and proposals to company executives. Help clients identify new sale opportunities.Work with clients to mold marketing automation platforms to fit their needs and marketing goals.

Birmingham, Michigan, Us

Contribute and consult with social media, search engine optimization, and editorial teams in order to drive both loyal and new customers to our clients’ organizations Help increase traffic for our clients by updating and creating original content for their desired target marketUtilize all social media platforms and marketing tools such as Houzz, Google AdWords, and AdRoll

Bachelor Of Arts (Ba), Communication

Business Administration And Management, General

High School